Solar equipment dealers · Other
Be the dealer an installer calls first when the panels have to reach the site this week.
An installer in Nashik has a rooftop job fixed for Saturday and is two inverters short. On WhatsApp the dealers who sent a price list this month sit near the top, and the first one that shows stock gets the call. The dealer still waiting for a vendor to confirm prices loses the sale, and the next ten from that installer.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Solar equipment dealers stock and sell panels, inverters, mounting structures, cables and protection gear to installers and EPC firms, and kits to the odd home or shop owner who buys direct. Marketing makes the shop or warehouse the first call for a price and availability. Sales converts price-list enquiries into regular accounts. GullySales prepares the stock and rate broadcast, the IndiaMART and JustDial listings, and an account record for each installer.
Solar dealing runs on price lists, stock and credit. A dealer who keeps installers informed about what has landed, what is coming and what a project size will cost wins accounts that reorder. One who only answers when asked competes on rate alone against the other IndiaMART listings.
Last updated 18 Oct 2026.
How buyers decide
How solar equipment dealers are chosen.
Installers pick a dealer on three things in order: is the item in stock, what is the rate for this quantity, and can I have credit until the customer pays me. The brand matters, but a dealer who can name the module wattage and the inverter warranty without checking a file is trusted faster.
Large EPC firms add vendor registration and an approved-supplier list. Small installers follow the dealer whose WhatsApp updates are clear and whose delivery goes to the site, not the godown.
The problem
What usually goes wrong for solar equipment dealers.
What owners tell us on the first call, in their words.
“Installers ask for rates and then vanish”
We send a price on WhatsApp and the installer buys somewhere else. We never learn whether we were too high or too late.
“Our price list is a photograph of a handwritten sheet”
Every update means re-sending an image and the installers never keep the latest one.
“Credit eats our cash”
Installers wait for their customers to pay, so we wait too. We have no clear way of knowing who deserves more credit and who does not.
“Brand principals take the big accounts”
The manufacturer's own sales team deals with EPC firms directly and we are left with the small jobs.
“Our IndiaMART listings bring calls and no orders”
Enquiries arrive for three kilowatt kits, we reply with a rate and the thread ends.
“We do not know which installers will repeat”
The billing system holds every sale and none of the pattern, so nobody calls the ones who stopped ordering.
What we do
What we do for solar equipment dealers.
Everything included for solar equipment dealers.
A WhatsApp price and stock broadcast
A set routine for sending a clean price and stock update to installers who have asked for it, with the product, wattage, make and a name to call.
Product pages by system size
Pages for three, five, ten kilowatt and commercial kits, listing the components you supply and the questions an installer asks.
Installer account book
A record of each installer, what they buy, the gap between orders, their credit position and the last time anyone called.
Marketplace listing clean-up
IndiaMART and JustDial listings with specific items, ratings, make and minimum order, plus a rule for replying to every enquiry quickly.
EPC and contractor outreach
A short capability sheet with the brands and quantities you can supply, delivery area and vendor registration documents.
Warranty and handover pack
A simple sheet for each sale showing serial numbers, warranty claim route and your contact.
How the result is measured
- Enquiries split by IndiaMART, JustDial, WhatsApp and walk-in
- Rate quotes sent against orders placed
- Installers who ordered a second time
- Lapsed installers contacted and the ones who ordered again
- Installers whose credit is past the agreed limit
- EPC and contractor leads added
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for solar equipment dealers
Each has its own page: what it involves for solar equipment dealers, what you get, and what it is measured on.
- Lead generationFind the installers and buyers who need panels and inverters on your shelf.
- SEOBe the page an installer finds when they search a panel wattage or an inverter model.
- Local SEOShow up on the map when an installer nearby needs an inverter before the weekend.
- Social media marketingPost the stock that landed and the site it went to, where installers already scroll.
- Content marketingWrite down what your counter already explains to installers all day.
- Buyer personasKnow whether you are selling to the installer, the EPC buyer or the owner.
- CRMKeep every installer, quote and credit note in one place your counter can read.
- Follow-up systemsCall back the installer who asked a rate before another dealer does.
- WhatsApp marketingSend the rate and stock update installers actually keep on their phone.
- Digital marketingPut search, marketplaces and chat to work for the next installer who needs stock.
- WebsiteBuild a site where an installer can check the make, the wattage and the contact in one visit.
Worth a page and a campaign of their own
Stock and price updates sent to installers on WhatsApp · Rate pages for panel, inverter and structure combinations · IndiaMART and JustDial listings that carry real product detail · Installer account records with credit notes · Reorder reminders for repeat buyers · Delivery to site confirmation · Warranty and service handover documents · Visits to EPC purchase teams
Priority campaigns
Campaigns for what solar equipment dealers most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Monsoon stock-up campaign
Messages to installers before the rains slow site work, listing the panels, inverters and structures you have bought ahead for the post-monsoon rush of rooftop and pump jobs.
New installer introduction
Outreach to electricians and contractors who have started doing solar, with a starter rate sheet and a person to call.
Panel and inverter change alert
A note to existing buyers when a model changes or a price moves, with the reason in plain terms.
Lapsed account recovery
A call and message for installers who bought regularly and stopped, asking what is missing and offering a visit.
Kit bundle promotion
Search ads and WhatsApp offers on common home and shop system bundles, with a page that lists what is included.
Beyond search
Where we reach buyers of solar equipment dealers, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Installers and electrical contractors
A list of installers and electrical contractors in your region, with an introduction and the stock and rate message they will receive.
EPC firms and project developers
Vendor registration papers and a capability note, written for the purchase team that keeps the approved-supplier list.
Brand principals and distributors
A short sheet for the manufacturer's regional manager showing the districts and installers you sell to, drawn from your own records.
Housing societies and institutions
A society or institution that buys equipment itself and hires a local fabricator needs a kit page and a clear delivery note.
Banks and finance partners
A loan officer financing a customer's plant is asked which dealer to buy from; a short note on your invoicing and documents answers that.
Who it is for
This is written for these solar equipment dealers.
- Solar module and panel distributors
- Inverter and hybrid inverter dealers
- Mounting structure and fabrication suppliers
- DC and AC cable and protection equipment dealers
- Battery and storage equipment dealers
- Kit sellers for homes and small shops
- Solar pump and agricultural equipment dealers
- Wholesale suppliers to EPC firms
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for solar equipment dealers
- 1
Trace the rate enquiries
Which price lists reached which installers, who ordered again and where a rate request went silent.
- 2
Open an account for each installer
Credit position, last order and the panels, inverters and structures they buy, in one place instead of the billing system's long list.
- 3
Fix one format for the rate message
Item, wattage, make, rate and a name against every number, replacing the photographed sheet.
- 4
Find the next buyers
Electricians starting solar, EPC purchase teams and principals' regional managers, each with the sheet they would ask for.
- 5
Read the gaps in the account book
Which installers grew, which stopped ordering, and the one question to put to each.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions solar equipment dealers ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you help us win installers from other dealers?
Will you manage our price list?
Is IndiaMART worth keeping?
Can you reach EPC firms for us?
How do we stop credit running out of control?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Other. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.