Wedding planners · Email marketing
Email is for the venue, the vendor and the family in New Jersey.
Email for a wedding planner works where WhatsApp does not: proposals to families abroad, venue and vendor partnerships, and the yearly note to past clients whose cousins are getting married. GullySales builds those lists and writes the mails, with consent handled properly.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What email marketing means
Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.
Last updated 5 Oct 2026.
For wedding planners
Where it usually goes wrong, and what we would do.
“Families here use WhatsApp, families abroad use mail”
A family in Chicago wants a proposal they can open on a laptop and forward to relatives in three time zones before anybody replies.
“Venues and vendors are a list worth keeping”
Resorts, halls, photographers and decorators who get asked to recommend a planner will read a short note about your recent work and free dates.
“Past families have cousins”
The sister who is next, the cousin whose date is fixed. A note a year later asks the question nobody else asks.
“Corporate work fills the off-season by mail”
The team that runs a wedding can run an offsite or a dealer meet, and those buyers live in an inbox all day.
What we do
What we deliver for wedding planners.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A proposal format that works in an inbox
Planning fee, vendor estimates, payment stages and exclusions in a document a family abroad can open, read and forward without a call.
Result: Distance stops being a reason to choose somebody local.
A venue and vendor list with a reason to write
The resorts, halls, photographers and decorators who meet couples first, kept with a note on your recent work and the dates you still have.
Result: Recommendations keep arriving between seasons.
A yearly note to past families
A warm message around the anniversary asking after the family and about the siblings and cousins with dates ahead.
Result: Referrals come from families who trusted you once.
A campaign written for enquiries from abroad
Mails covering remote planning, guest travel, room blocks and meeting times across zones, sent to the enquiries that came from overseas.
Result: A family abroad gets answers in the form they prefer.
An off-season corporate offer
A short proposal for offsites, conferences and dealer meets, sent to companies and event buyers during your quiet months.
Result: The team has work when the muhurtas stop.
Consent, replies and meetings tracked
Permission recorded, unsubscribes honoured, and opens, replies and meetings reported against the starting figures.
Result: You can see what the list is actually worth.
How the result is measured
- Open rate
- Click rate
- Enquiries from email
Recorded as a baseline before work starts, so every later report has an honest comparison.
What must be in place first
What a wedding planner needs in place before it emails families, venues and vendors.
- A family list from signed events
- Record the couple, the parents, the city, the event type and the date. A note to a past client about a cousin's wedding only works if the record shows who recommended whom.
- Consent from the contract
- Add a line to the planning agreement that the family agrees to hear from you by email and WhatsApp after the event. Note the date. A phone number saved for logistics is not permission.
- Photographs with permission
- Use photos of a family's wedding only with their agreement, and check that guests are not shown. Many families are private, and consent should be in writing.
- A proposal that survives forwarding
- Write the scope, the budget range, the vendors included and the advance terms on one document a parent abroad can read. Avoid heavy attachments.
- A venue and vendor list with a reason
- Add venue managers, photographers, caterers and decorators you have worked with. Note the last event together and what you sent them. A mail that says 'we are still available' is ignored.
- A sender with a face and an opt-out
- Send from the planner's name on your domain with a studio address. Keep a clear unsubscribe and respect a family that asks not to be contacted.
Who it is for
This is written for these wedding planners.
- Full-service wedding planners
- Destination wedding planners
- Décor-led planners and designers
- Budget and intimate wedding planners
- Planners specialising in regional and community weddings
- Wedding coordinators for the day of the event
- Planners handling guest hospitality and logistics
- Planners serving NRI families
- Multi-city wedding planning companies
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the email marketing work runs
- 1
Understand your list
We review who is on the list, how they got there, and how long it has been since they last heard from you.
- 2
Audit past sends
We check open and click rates from past emails to see what has and has not worked.
- 3
Segment and plan
The list is split into meaningful groups and a sending calendar is agreed.
- 4
Implement content and automation
Emails are written, scheduled and, where useful, set to trigger automatically based on behaviour.
- 5
Measure and optimise
We track performance and adjust subject lines, timing and content based on what the list responds to.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do Indian families even read email?
How do we keep venues recommending us?
Should we email a couple's parents or only the couple?
What do we say to a venue manager we have worked with?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for wedding planners.
More for wedding planners
Everything else we would do for you.
Or start from the overview: sales and marketing for wedding planners.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.