Wedding planners · Pay per click advertising
Pay for the search that names a city and a date, not for decor ideas.
Pay per click advertising for a wedding planner buys the few searches carrying real intent, such as a planner in a destination city. GullySales blocks the students, the vendors and the idea-hunters, and tracks which click reached a family meeting instead of a saved reel.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.
Last updated 5 Oct 2026.
For wedding planners
Where it usually goes wrong, and what we would do.
“Wedding keywords are the most polluted in the country”
Decoration ideas, planning courses, vendor jobs, mehendi designs. None of that traffic will hire anybody, and all of it lands on the same words you want.
“One booking pays for a year of clicks”
A single wedding is worth what a shop earns in months, which is why a high click cost can still work here as long as the qualification is tight.
“The season decides the switch”
Enquiries for the winter muhurtas come during the monsoon. Spend then, and cut it once your calendar for those dates is full.
“Families abroad are a separate campaign”
A family in London or Dubai searching for a planner in India needs its own wording, its own hours and a different price for the click.
What we do
What we deliver for wedding planners.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns by destination and wedding type
Separate campaigns for each city you work in and for destination, intimate and traditional weddings, each with a landing page of its own.
Result: Spend follows the weddings you want to run.
A negative keyword list for a polluted market
Courses, jobs, decoration ideas, mehendi designs, invitation templates and vendor searches blocked before they take clicks.
Result: The budget stops paying for people planning nothing.
Budget qualification inside the advert and the form
Copy that states the range you work in, and a form asking date, city, guest count and budget before anything else.
Result: Your team stops replying to enquiries it cannot serve.
Scheduling set against the muhurta calendar
Spend raised in the months families fix dates for the winter muhurtas, and cut once those dates are booked out.
Result: Money is in the market while decisions are being made.
A campaign written for families overseas
Search campaigns aimed at families abroad, with meeting slots across time zones and pages about planning a wedding remotely.
Result: Enquiries arrive from families who plan early and decide fast.
Click to family meeting reported
Clicks, enquiries, meetings held and advances received for each campaign, set against the enquiry mix before the adverts started.
Result: You know the cost of a booking rather than of a click.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches to bid on and block
The searches worth paying for as a wedding planner, and the ones to keep out.
- Planner plus city, such as wedding planner in Jaipur
- Bid. A family searching with the city is shortlisting. Keep each city you plan in as its own ad group, with a page showing two complete weddings from that city.
- Venue-led searches, such as palace wedding in Udaipur
- Bid if you plan weddings at that venue. Couples start with the place, so put the venues you have worked at on the page, and ask for the guest count and the dates they are considering.
- Decor and idea searches, such as haldi decoration ideas or mehendi designs
- Block. These are people collecting inspiration, often for a function they will plan alone. Add invitation templates and wedding dress too, which belong to other trades.
- Vendor searches, such as wedding photographer or caterer
- Block unless you sell them as a stand-alone service. A family looking for a caterer will not read a page about full planning, and the click will cost you.
- Where the click lands
- Send the click to a page for that city or wedding style, with finished work and what a first meeting covers. The form should ask the date, the city, the guest count and a budget range.
- Counting a real enquiry
- Count a form with a date, a city and a budget, or a call that books a family meeting. A WhatsApp that only asks for a package brochure is a lead to nurture, not yet an enquiry.
Who it is for
This is written for these wedding planners.
- Full-service wedding planners
- Destination wedding planners
- Décor-led planners and designers
- Budget and intimate wedding planners
- Planners specialising in regional and community weddings
- Wedding coordinators for the day of the event
- Planners handling guest hospitality and logistics
- Planners serving NRI families
- Multi-city wedding planning companies
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the pay per click advertising work runs
- 1
Understand the total budget
We agree the full paid advertising budget available across all platforms, rather than planning each one separately.
- 2
Audit current platform performance
We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.
- 3
Build the cross-platform plan
Campaigns are structured across platforms with a shared measurement standard from the outset.
- 4
Implement and monitor
Campaigns run with budget allocated dynamically based on real-time performance.
- 5
Measure and reallocate
We report performance and shift budget toward what is working, within agreed limits.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a listing platform a better use of money than Google Ads?
Should we advertise in the off-season?
Should we bid on wedding planner near me or choose specific cities?
Should the advert speak to the bride, the groom or the parents?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for wedding planners.
More for wedding planners
Everything else we would do for you.
Or start from the overview: sales and marketing for wedding planners.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.