AI startups · Website
Build a site where a buyer finds their own task within one scroll.
A website for an AI startup is the first thing a cautious buyer or their IT head checks before agreeing to a call. GullySales builds the site around use cases, samples, a trust page and a pricing outline, written plainly and kept consistent with what sales says.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
Last updated 18 Oct 2026.
For AI startups
Where it usually goes wrong, and what we would do.
“A capabilities list tells a buyer nothing”
A page listing models, agents and integrations leaves the visitor to guess whether it covers their task. A site organised by job lets the buyer find a line that describes their own work.
“The trust page is read first by the sceptic”
An IT head checks storage, access and training before taking the conversation further. A site with nothing on this signals that questions will be hard, and the deal slows before it starts.
“Pricing silence loses the practical buyer”
A site that hides all pricing sends the buyer to a rival who shows a starting point. An outline of pilot, seat and rollout, even without final figures, shows the commercial path.
What we do
What we deliver for AI startups.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A use-case site structure
A home page and one page per job, each linked to a sample, a guide and an enquiry action.
Result: A visitor reaches the page for their own job in a click or two.
Sample and demo area
A section where a buyer can see an input and output for each use case, or request a test on their own file.
Result: Buyers judge the product before talking to anyone.
Trust and data page
A plain page on storage, retention, access and training, signed off by you.
Result: The IT head finds answers without asking.
Pricing outline page
A page explaining how a pilot, a seat and a rollout are priced, in the structure you settle with us.
Result: Buyers understand the commercial path from the first visit.
Speed, mobile and tracking set-up
Checks that pages load well on phones and that every enquiry records its source.
Result: The site works for the buyer and reports to you.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches your buyers type
Let a visitor find their own task in one scroll.
- AI to process insurance claims documents
- A vertical use-case page with a sample claim, the fields read and the cases routed to a person.
- does [your product] work with our existing software
- An integrations section stating what connects, what needs a file upload and what is not supported.
- how much does an AI tool cost for a small team
- A pricing outline page. If you cannot state a price, state what drives it, since silence loses the practical buyer.
- is it safe to upload company documents
- The trust and data page, which the sceptic reads first. State storage, access, retention and deletion in plain words.
- book a pilot
- A page and short form for the pilot offer, asking for the task and offering a safe way to describe sample files.
Who it is for
This is written for these AI startups.
- Agent and workflow automation startups for operations teams
- Document processing and data extraction startups
- Sales, marketing and customer support AI tool makers
- Vertical AI startups for clinics, schools, legal or finance firms
- Vernacular speech and language model startups
- Computer vision startups for inspection, retail and security
- AI consulting and implementation boutiques
- Developer tool and model infrastructure startups
Not for
It is not the right fit if.
- The product is still being renamed or repositioned, and a rebuilt site would need rebuilding again soon.
- You have no sample output or screenshot to place on a use-case page, so the page would repeat a capabilities list.
- You cannot yet describe how files are stored, and a trust page with gaps raises more doubt than none.
How it works
How the website work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm structure and content
We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.
- 2
Design the templates
The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.
- 3
Build and test
The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.
- 4
Load real content
Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.
- 5
Check before launch
Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.
- 6
Launch and hand over access
The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should the site explain how the model works?
What number of pages does an AI startup site need?
Can we put customer logos on the site?
Should a pricing page exist if our price depends on the buyer?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for AI startups
Everything else we would do for you.
Closest to this: search and visibility
Also for AI startups
Or start from the overview: sales and marketing for AI startups.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.