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AI startups · WhatsApp marketing

Use WhatsApp for sample files, quick answers and pilot check-ins.

WhatsApp marketing for an AI startup means using the app Indian buyers already open daily for sharing samples, answering questions and keeping a pilot moving. GullySales sets up the business account, templates and rules so conversations are recorded and respectful.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for AI startups

Sales and marketing for AI startups, the overview.

Last updated 18 Oct 2026.

For AI startups

Where it usually goes wrong, and what we would do.

  • “Buyers reply faster on WhatsApp than on email”

    A finance or operations lead who ignores a long email will answer a short message with a sample attached. That makes the chat the place where small decisions happen.

  • “Conversations vanish into personal phones”

    When founders and early sellers use personal numbers, the history leaves with them. A business account with shared access keeps context, even if the person talking changes.

  • “Over-messaging costs the relationship”

    A buyer added to a broadcast without asking will mute the number. Messages that relate to a conversation the buyer started keep goodwill and keep the number usable.

What we do

What we deliver for AI startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Business account set-up

    A WhatsApp Business profile with name, description and catalogue of use cases, set up for shared use.

    Result: Buyers see a proper business identity when you message them.

  2. Message templates

    Approved-style templates for sample sharing, demo confirmation and pilot check-in, written in plain language.

    Result: Common messages are ready and consistent.

  3. Consent and opt-out rules

    A short rule sheet for when a buyer may be messaged and how they can stop, with a check of the platform's current rules.

    Result: Buyers are contacted only in ways they expect.

  4. Link from enquiry to chat

    A button on use-case pages that opens a chat with the job already filled in.

    Result: A visitor can start a conversation in a tap.

  5. Chat-to-CRM logging

    A routine to copy key chat points into the deal record.

    Result: The deal history holds what was agreed on WhatsApp.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

Keep chat for files, short answers and pilot nudges.

Opt-in and purpose
Note that the buyer agreed to chat and for which pilot or demo. It keeps later messages within what they accepted.
Sample file shared on chat
Record the file, the date and where it was moved. Customer data should not stay in a personal chat thread.
Quick answer to a product question
Saved replies on what the product reads, what it cannot read and what a pilot needs. Replace with a call when the question is a scoping one.
Pilot check-in prompt
A short message asking one question about the pilot. Log the answer in the CRM so it is not lost in the thread.
Opt-out request
Record it the moment it arrives and stop messaging. Honouring it protects the relationship and the account.

Who it is for

This is written for these AI startups.

  • Agent and workflow automation startups for operations teams
  • Document processing and data extraction startups
  • Sales, marketing and customer support AI tool makers
  • Vertical AI startups for clinics, schools, legal or finance firms
  • Vernacular speech and language model startups
  • Computer vision startups for inspection, retail and security
  • AI consulting and implementation boutiques
  • Developer tool and model infrastructure startups

Not for

It is not the right fit if.

  • Your buyers are enterprise teams that route every file through a security process, and chat would become a way to bypass it.
  • The only account is on the founder's personal phone, so history would leave with the device.
  • You would use bulk messages to prospects who never asked to hear from you, which risks the number itself.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we send bulk messages to prospects?
Check the platform's current rules and each recipient's consent before you do. We favour messages tied to a conversation the buyer started, since unrequested broadcasts risk blocks and harm trust.
Should we share sample outputs on WhatsApp?
Share only sample files you own or ones the buyer sent for the test, and avoid sensitive data in chats. Move confidential documents to an agreed secure route instead.
Who should hold the WhatsApp account?
The company, with named people given access. A number tied to one person's phone becomes a risk when that person is away or leaves, and the history is lost.
Is it safe to receive customer files on WhatsApp?
Not as a standing practice. Ask the buyer how their security team wants files shared, and move the file to the agreed place as soon as it arrives. A sample with names removed is a safer starting point for a first test.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for AI startups

Everything else we would do for you.

Or start from the overview: sales and marketing for AI startups.

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