AI startups · Digital marketing
Choose a few channels that reach the owner of one job, then measure them.
Digital marketing for an AI startup is the plan that joins search, social, content, email and paid activity around a single use case. GullySales chooses the few channels that reach the function owner and records what each one brings in.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 18 Oct 2026.
For AI startups
Where it usually goes wrong, and what we would do.
“Every channel at once spreads a small team thin”
A startup with a founder and one marketer cannot run search, video, ads and events together. Picking the two channels the buyer uses and doing them properly beats a thin presence everywhere.
“Paid ads need a page worth landing on”
Sending paid traffic to a home page full of capabilities wastes the click. A page for one job with a sample and one clear action gives the spend something to work with.
“Measurement stops at the click”
Visits and form fills are easy to count. What matters is which enquiries became pilots, and that needs the enquiry source carried into the sales record.
What we do
What we deliver for AI startups.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A one-use-case marketing plan
A written plan naming the buyer role, the channels, the message and what will be checked.
Result: The team agrees on what is being done and why.
Channel choice
A short comparison of search, LinkedIn, communities, email and partners for your buyer.
Result: Effort goes to the places your buyer reads.
Landing pages for campaigns
Pages built for a single job and a single action, with a sample and stated limits.
Result: Campaign visitors land on a page that matches their search.
Email nurture for warm enquiries
A set of useful messages for people who have asked but not yet booked.
Result: Interested buyers hear from you between calls.
A source-to-pilot report
A simple table showing each enquiry source and how far its deals have gone.
Result: You can see which channel brings pilots, not just clicks.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches your buyers type
Spend on the few searches that reach the owner of one job.
- automate invoice matching software
- A search ad group pointing to the finance use-case page with a sample, where the buyer can see their own task.
- [named rival tool] alternative
- A narrow ad group for buyers already comparing. Check the platform's current rules on competitor names before running it.
- AI for support ticket tagging
- A separate group and page for the support function, kept apart from finance so each message names one job.
- Email to enquiries who saw a demo
- A short nurture note with the limits guide and the pilot brief, sent only to people who asked for a demo.
- Visitors who read the trust page
- These visitors are weighing risk. A follow-up showing the pilot steps addresses their doubt directly.
Who it is for
This is written for these AI startups.
- Agent and workflow automation startups for operations teams
- Document processing and data extraction startups
- Sales, marketing and customer support AI tool makers
- Vertical AI startups for clinics, schools, legal or finance firms
- Vernacular speech and language model startups
- Computer vision startups for inspection, retail and security
- AI consulting and implementation boutiques
- Developer tool and model infrastructure startups
Not for
It is not the right fit if.
- You have no pilot offer to send a visitor to, and a click that ends at a contact form turns away the careful buyer.
- You cannot track an enquiry through to a pilot, so spending would show clicks and no learning.
- The product serves several use cases equally well, and spreading a small budget over them leaves each too thin to test.
How it works
How the digital marketing work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Agree the one aim
We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.
- 2
Check what is ready
We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.
- 3
Write the idea and the message sheet
We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.
- 4
Brief every channel from the same sheet
Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.
- 5
Run on the shared calendar
Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.
- 6
Measure as one campaign
Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How much should an early AI startup spend on ads?
Is digital marketing worth it before we have a case study?
Do we need an agency or an in-house marketer?
When should an AI startup stop a channel?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
More for AI startups
Everything else we would do for you.
Closest to this: strategy and research
Also for AI startups
Or start from the overview: sales and marketing for AI startups.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.