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B2C app startups · Digital marketing

Spend on the channels that bring users who stay, and stop paying for the ones that do not.

Digital marketing for a B2C app is the mix of paid ads, search, creators, messages and store optimisation that brings users in and keeps them. GullySales plans the mix from install to repeat use and judges every channel by the users who return.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for B2C app startups

Sales and marketing for B2C app startups, the overview.

Last updated 18 Oct 2026.

For B2C app startups

Where it usually goes wrong, and what we would do.

  • “Cost per install flatters the wrong channel”

    The cheapest install can come from a source that sends people who never open the app again. A channel is worth what its users do in week two and beyond. Budgets follow cost per returning or paying user instead.

  • “One channel is a single point of failure”

    An app that gets all its users from one ad platform is exposed when costs rise or delivery changes. A second source, such as search, creators or referrals, protects the install flow, even if it starts small.

  • “The funnel breaks between the ad and the first action”

    An ad promises one thing, the store shows another and the first screen asks for a login. Each step loses people. Fixing the path does more for results than raising the budget.

  • “Measurement is the foundation”

    Without a tool that ties each install to its source and each source to purchases, decisions are guesses. Setting up events, attribution and consent correctly comes before any scaling of spend.

What we do

What we deliver for B2C app startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Channel plan

    A plan for which channels to test, in what order and with what small starting budget each, with the reason for each choice.

    Result: A plan that tests channels one at a time.

  2. Tracking set-up

    A written event list for developers, attribution links for every source and a dashboard that shows cost to returning user.

    Result: One report that compares all sources.

  3. Ad creative set

    Static and video ads in the languages of your users, each built around one task the app does.

    Result: Creative ready to test.

  4. Store listing and landing page alignment

    The ad, the store page and the first screen made to say the same thing.

    Result: A consistent path from ad to first action.

  5. Channel scorecard

    A comparison of channels by cost to returning user and cost to paying user, reviewed before any budget moves.

    Result: Budget decisions made on returning users.

  6. Budget rules

    Written rules for when to raise, hold or stop spend on a channel.

    Result: Clear conditions for changing spend.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches your buyers type

The searches and ad placements where an app can meet a user with the task today.

Google App campaign on task phrases
Ads shown to people searching for the job the app does. Judge them by users who return in week two, not by install cost alone.
Store search for the app's task
Listing title and description matched to the phrases users type in the store. It brings installs that cost nothing per click.
Instagram Reels ad for one task
A short vertical clip of a single task, in the user's language. It reaches people who were not searching and need a clear reason.
YouTube explainer for a longer decision
A longer video for money, health or learning apps, where the viewer wants to understand before installing.
Creator link in the bio
A tracked link from a creator whose audience fits. It tests a source with a small budget before more is spent.
Retargeting of installers who did not act
Ads to users who installed and never did the first task. They know the app, so the message can name the step.

Who it is for

This is written for these B2C app startups.

  • Consumer finance and payments apps
  • Health, fitness and habit apps
  • Food, grocery and quick-delivery apps
  • Learning and exam-prep apps for students
  • Local services apps for plumbers, tutors, beauty or repairs
  • Gaming and entertainment apps
  • Social and community apps built around a language or a hobby
  • Utility apps for transport, bills or government services
  • Subscription apps with a free tier and a paid upgrade

Not for

It is not the right fit if.

  • The app has no event tracking, so spend could not be tied to users who come back.
  • Your first-run screens lose most new users, and more spend would only pay for those losses.
  • The whole budget would go to one platform, leaving no way to test a second source.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do you manage the ad spend?
It can be agreed either way. The ad spend is yours, paid to the platform and billed apart from our fee.
What budget do we need?
It depends on the app and the channel. We start with a small test for each channel and increase only where returning users justify it. We do not promise results.
How do we know it works?
By following users from the source to a second visit and a first purchase. If a channel brings installs but no returns, the report shows it.
Should we start with Tier 2 and Tier 3 users?
Test them as their own group rather than assuming they match metro users. Language, data costs and payment habits differ, so a campaign built for a Bengaluru user may not work. Run a small campaign in the local language and compare users who return.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for B2C app startups

Everything else we would do for you.

Closest to this: strategy and research

Also for B2C app startups

Or start from the overview: sales and marketing for B2C app startups.

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