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InsurTech startups · Digital marketing

Spend on the channels that sell policies, and write every ad inside the rules.

Digital marketing for an InsurTech startup covers paid search, social, partner channels, email and the pages they send people to, all measured to policies sold. GullySales plans the mix, the wording and the tracking so you can see which channel earns its spend.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for InsurTech startups

Sales and marketing for InsurTech startups, the overview.

Last updated 18 Oct 2026.

For InsurTech startups

Where it usually goes wrong, and what we would do.

  • “Cost per click hides cost per policy”

    A channel with cheap clicks can send people who never buy. Only a record that links each click to a quote, a call and a policy shows whether the spend worked.

  • “Ad wording is the first compliance risk”

    Ads that mention returns, savings or the best plan draw regulatory attention. Insurance advertising rules differ by product and body and change over time, so each ad needs sign-off from your compliance officer.

  • “Partner channels may cost less than ads”

    An employer, a merchant app or a workers' association brings buyers who already trust the sender. Setting these up takes relationship work, and the result may suit a young company better than a bidding war with large sellers.

  • “The landing page decides the click's value”

    A visitor arriving from an ad about a rider's cover and landing on a general homepage leaves. Each campaign needs a page that continues the same conversation.

What we do

What we deliver for InsurTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Channel plan by product

    A plan setting out which channels suit health, term, motor and group cover, with the reasoning.

    Result: Each product has a stated channel logic.

  2. Approved ad wording bank

    Headlines and descriptions passed by your compliance officer, kept for reuse.

    Result: Ad writers choose from approved lines.

  3. Campaign landing pages

    Pages matched to each campaign, with one clear action.

    Result: Each ad leads to a page about the same thing.

  4. Tracking to policy

    A setup linking ad, form, call and policy so each channel can be compared.

    Result: A report shows policies sold per channel.

  5. Partner outreach kit

    A one-page proposal and a co-marketing outline for merchants and employers.

    Result: You can approach a partner with a ready document.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches your buyers type

Match each paid and organic channel to the buyer it reaches.

health insurance for family
A family cover page with a short quote form, used for search and ad clicks where the buyer is buying for several people.
insurance for gig workers
A micro-insurance page in plain language for workers, linked from the platforms where they spend time.
employee health insurance for startups
An employer page for HR heads, with a relationship manager and claims support shown near the form.
bike insurance renewal
A renewal page for motor buyers carrying the reminder, the update steps and the call option.
compare term insurance plans
A page that explains what to compare beyond price, aimed at a buyer already on aggregator sites.

Who it is for

This is written for these InsurTech startups.

  • Online health and term insurance seller startups working as corporate agents or brokers
  • Micro-insurance startups for gig and blue-collar workers
  • Embedded insurance startups selling through apps and merchants
  • Group health and employee benefits platform startups
  • Motor and two-wheeler insurance renewal startups
  • Claims-processing and policy-servicing technology startups
  • Insurance comparison and advisory startups
  • Parametric and crop insurance technology startups

Not for

It is not the right fit if.

  • Your landing pages do not yet pass your compliance review, so ad spend would be paused partway.
  • You measure cost per lead only, so channels would look good while the cost per policy keeps rising.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which channel should we start with?
Start with the one closest to a ready buyer, such as search for a specific question or a partner who already serves your buyers. Track it to policy and compare before adding another.
Can you manage our ad accounts?
We can plan and review them. Spend decisions stay with you, and every ad goes through your compliance officer before it runs.
Which channel should we start with?
Start with search on specific worries and the employer channel, where intent is clearer than a general ad audience. Insurance ads carry wording rules that differ by licence type, so check each ad with your compliance officer and the platform's current rules before launch.
Can we run ads that name a policy and its premium?
Only with wording your compliance officer and the insurer have approved, and with every condition that qualifies the premium shown. A price without its conditions can mislead a buyer. Rules on insurance ads differ by licence type, and each platform has its own rules to check.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for InsurTech startups

Everything else we would do for you.

Closest to this: strategy and research

Also for InsurTech startups

Or start from the overview: sales and marketing for InsurTech startups.

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