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Mineral export companies · Content marketing

Publish the specification notes and shipping guides an importer forwards to the plant.

Content marketing for a mineral exporter means writing the sheets, guides and explanations that an importer, agent or plant engineer reads and passes on while deciding on a supplier. GullySales drafts them from your own specifications, packing and loading records, in plain English.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Quarry staff examine aggregate samples at a safe observation point

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the first conversation onward, choosing topics that match real search demand rather than guesses.

Also for mineral export companies

Sales and marketing for mineral export companies, the overview.

Last updated 18 Oct 2026.

For mineral export companies

Where it usually goes wrong, and what we would do.

  • “The plant engineer reads what the trader forwards”

    The person who orders may not be the person who approves the grade. A clear sheet that explains size, purity and use lets the trader forward the product to the plant without translating or guessing. A well-built document travels further than a message.

  • “Explaining the grade answers the first question”

    Buyers new to your mineral wonder how it differs from a nearby grade or another origin. A short article on what the grade is, how it is tested and what it suits saves a round of messages and shows that you know the material.

  • “Shipping content calms the first-order nerves”

    A first container is a risk for the importer. A guide describing how you load, seal, photograph and document a shipment tells the buyer what will happen. Write it as steps in the order they take place, and keep to what you do.

  • “Old content is a quiet fault”

    A sheet with an outdated specification or a closed port can cost you a buyer. Each piece needs a named owner and a check each time the product or the loading arrangement changes.

What we do

What we deliver for mineral export companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Specification sheets

    One clear sheet per mineral and grade with size, packing, loading port, minimum lot and use.

    Result: An importer can forward one sheet to the plant.

  2. Grade explainers

    Short articles on what each grade is and what it suits, written for a buyer who does not know your region.

    Result: A new buyer understands your grade before sending a question.

  3. Loading and inspection guide

    A page and printable guide covering how a lot is stacked, loaded, sealed and photographed, and what inspection options exist.

    Result: The first-time buyer can see the steps before agreeing.

  4. Case notes from real shipments

    Descriptions of shipments actually made, with the buyer's name only where the buyer agrees.

    Result: Each note refers to a shipment in your own records.

  5. Content calendar and owner list

    A list of every sheet and article, who maintains it and when it is next checked against the yard.

    Result: No published document sits unchecked after a change.

How the result is measured

  • Pages published
  • Organic traffic
  • Enquiries from content pages

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full content marketing page

Posts and pieces to plan

Pieces a plant engineer or trader would forward, written around the mineral you ship.

Reading a barytes specification sheet
A guide explaining specific gravity and the other parameters on your sheet for a drilling mud or paint buyer. Needs a real sheet to anchor it.
How a container of ore is stuffed and sealed
A step-by-step with photos from your yard and port. It calms a first-time importer by showing the order of the work.
Granite block grades and what the importer inspects
A buyer guide on veining, colour match and block size, with images of accepted and rejected blocks from your own quarry.
What a sample tells you and what it does not
A note for importers on why a sample passes while a shipment can differ, and what you do to keep lots consistent. Needs your own lot practice described honestly.
Documents that travel with a mineral shipment
A checklist of the papers an importer should expect, written with your customs broker. Keep it general and tell the reader to confirm current rules.

Who it is for

This is written for these mineral export companies.

  • Barytes, bauxite and iron ore exporters
  • Granite block and slab exporters
  • Mica, quartz and feldspar exporters
  • Industrial mineral and mineral powder exporters
  • Manganese and chromite ore exporters
  • Exporters shipping through merchant exporters or agents
  • Mineral processors who have begun to export
  • Traders who source across states and ship through one port

Not for

It is not the right fit if.

  • Your lab reports cannot be shared, so the guides would describe parameters you cannot prove
  • You have no one to answer the questions a published guide will bring in
  • Your export rules for the mineral are in flux, and a published guide would be out of date within a season

How it works

How the content marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the plan

    Topics and formats come from the content strategy and the buyer-question list. The volume goes into the written scope, agreed with you, not into a number quoted on a call.

  2. 2

    Brief and draft

    Each piece starts from its one-page brief and a short conversation with your technical person, recorded if they allow it, so the draft uses their words.

  3. 3

    Check the facts

    Your person marks the draft for accuracy and we correct it. Regulated subjects also go to your own adviser, because restrictions on claims apply to articles as much as to advertisements.

  4. 4

    Publish and distribute

    The piece goes live on your site, then out through the channels where your buyers already are.

  5. 5

    Read the enquiries and adjust

    Results are reported against the baseline recorded before work began. Topics that brought readers but no enquiries are changed or dropped. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need a blog?
Not necessarily. Product sheets and grade explainers matter more than a blog. Write articles only when an importer's question keeps recurring, and then answer it once, properly.
Can we publish test reports?
Share reports for your own lots with a clear date and lot reference, and do not present an old report as current. Ask your laboratory and adviser about how a report may be shared.
How do we keep a guide from going stale?
Put a review date on the page and tie each claim to a document you hold, such as a report or a loading photo. When a rule or a grade changes, edit the page the same day, since a buyer who finds an old figure doubts the rest.
Should shipping guides name our port and forwarder?
Name the port, since buyers search by it. Name the forwarder only with their agreement. The guide should describe your own handling, not the forwarder's policies, and should tell readers to check current port and customs rules.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for mineral export companies

Everything else we would do for you.

Closest to this: content and social

Also for mineral export companies

Or start from the overview: sales and marketing for mineral export companies.

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