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Mineral export companies · Social media

Show the yard, the stack and the loading on the platforms where importers look.

Social media for a mineral exporter means placing evidence of real operations, such as the yard, the crushing line, the loading and the lab check, where importers, agents and procurement staff will see it. GullySales plans the posts and the profile, and keeps the tone of a supplier, not an advertisement.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Quarry staff examine aggregate samples at a safe observation point

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for mineral export companies

Sales and marketing for mineral export companies, the overview.

Last updated 18 Oct 2026.

For mineral export companies

Where it usually goes wrong, and what we would do.

  • “LinkedIn is where the buyer's colleagues look”

    A procurement manager or trader abroad may check your company profile before replying. A profile with a clear description, product list and recent operational posts makes the supplier look real. An empty profile does the opposite.

  • “Short video proves what a photo cannot”

    A clip of a truck being weighed, a block being cut or a container being stuffed shows scale and care in a way a catalogue does not. Importers who cannot visit the yard watch the clip instead. Keep it plain and steady, with a caption naming the mineral and grade.

  • “Posting a price invites the wrong audience”

    Public price posts draw price-hunters and give competitors your number. Use social media to show capability, packing, inspection and past shipments, and take the price conversation into a direct message where the buyer has identified themselves.

  • “Staff and contacts carry the reach”

    Posts from the company page reach a few people. Posts that the director and the export manager share from their own profiles reach their contacts too. Agree what may be shared, so photos never show a buyer's identity or a confidential lot.

What we do

What we deliver for mineral export companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Profile set-up

    Company profile on LinkedIn and a channel on YouTube, with description, product list, logo and links to the site.

    Result: A buyer who looks you up finds a complete, consistent profile.

  2. Content plan around operations

    A plan for posts on the yard, grading, packing, loading and inspection, each tied to a mineral and grade.

    Result: Every post shows something an importer would check before a first shipment.

  3. Photo and video shot list

    A list of what to capture at the yard and port, with simple instructions for a phone camera.

    Result: Your team knows what to photograph on each shipment day.

  4. Sharing guide for staff

    A short guide on what the director and export team may post, and what stays private.

    Result: Posts from staff support the brand without leaking buyer details.

  5. Enquiry handover

    A routine for moving a message from a social platform into the enquiry record with the qualifying questions.

    Result: A social message is treated like any other enquiry.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Posts an importer or plant buyer would pause on, mineral by mineral.

A stack photographed beside a tape and a tag
A photo post showing lump size and the lot marking. Needs a real stack from your yard, dated by the lot number, not a stock image.
Loading of a container from the yard to the port
A short video of stuffing, sealing and the truck leaving. The proof it needs is the container number blurred or shown with the buyer's consent.
Block selection at the quarry
A video of a granite block being marked and cut, with the colour name stated. It shows an importer a stone they can match to their order.
How a lab report is read
A carousel on LinkedIn explaining the parameters on your report and what each means for a plant. Needs a report you are free to share.
A packing day at the yard
A photo set of bagging, strapping and labelling. Overseas buyers who have received a torn bag will notice this more than a sales line.

Who it is for

This is written for these mineral export companies.

  • Barytes, bauxite and iron ore exporters
  • Granite block and slab exporters
  • Mica, quartz and feldspar exporters
  • Industrial mineral and mineral powder exporters
  • Manganese and chromite ore exporters
  • Exporters shipping through merchant exporters or agents
  • Mineral processors who have begun to export
  • Traders who source across states and ship through one port

Not for

It is not the right fit if.

  • You cannot show the yard or the loading because access is restricted, so there is nothing true to post
  • Nobody can answer a LinkedIn message from an importer the same day, so reach would turn into unanswered requests
  • Your buyers all come through one agent who will not allow direct contact, and posts cannot reach the end user

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters most for a mineral exporter?
LinkedIn is the usual place for company profiles and trade contacts, and YouTube holds the yard and loading videos. Your enquiry record will show which one importers mention. Check each platform's current rules before posting.
Should we post shipment photos?
Yes, with care. Show the cargo, the packing and the port, and remove marks that identify the buyer unless the buyer has agreed. Ask the buyer first if the shipment is a named contract.
Can we name the importer in a shipment post?
Only with the importer's written consent. Buyers treat the supplier as a trade secret, so a named post can cost you the account. Post the cargo and the loading, and leave the buyer unnamed unless they ask to be shown.
How do we handle comments asking for a price?
Reply with a request to message you the mineral, grade, quantity and port, and keep the rate out of the comment. A public price draws casual senders and fixes a number that may not hold for the next lot.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for mineral export companies

Everything else we would do for you.

Closest to this: content and social

Also for mineral export companies

Or start from the overview: sales and marketing for mineral export companies.

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