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News media companies · CRM

Keep every advertiser, quote and subscriber somewhere other than one phone.

A CRM for a news media company is the shared record of advertisers, open quotes, subscribers and renewals that the ad and circulation teams work from. GullySales works on setting up that record in a tool your team will keep up, and the fields that matter to your sales.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of photography and videography studios at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for news media companies

Sales and marketing for news media companies, the overview.

Last updated 18 Oct 2026.

For news media companies

Where it usually goes wrong, and what we would do.

  • “The ad manager holds the business in a phone”

    Past campaigns, the owner's festival habits and the half-agreed quote sit in messages. If the manager is on leave or leaves the job, the relationship goes with the phone.

  • “A subscriber record is a promise to remind”

    A reader who joined for a year expects nothing until the plan ends, then a lapse nobody noticed. The record must show the end date so someone can write before it arrives.

  • “Print, portal and video sell to the same buyer”

    A builder buys a print launch ad and a portal banner from two people who never speak. One record shows the buyer once, with every format and every contact.

  • “A heavy tool is abandoned by the second week”

    A system with forty fields is filled in for a day and left. A short record the ad team uses on the way out of a meeting is the one that survives.

What we do

What we deliver for news media companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Advertiser and subscriber records in one tool

    A single set of fields for name, trade, formats bought, last campaign, next festival, decision maker and renewal date.

    Result: One list the whole team reads.

  2. A stage list for an ad sale

    Stages from enquiry to quote to booking to payment, named in the words your team uses.

    Result: Every open quote sits in a visible stage.

  3. A subscriber renewal view

    Plans ending soon, grouped by end date, ready for the circulation team.

    Result: Nobody lapses without a reminder going out.

  4. A handover note for leave and exits

    What the team logs after every call so a colleague can pick up the thread.

    Result: A call can be taken up by anyone on the team.

  5. Access and clean-up rules

    Who can see and edit what, and how duplicate advertisers are merged.

    Result: One entry per advertiser.

  6. A starting count

    Advertisers, open quotes and paying subscribers recorded on the day the tool goes live.

    Result: A dated base for later reports.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Fields worth keeping

One record serves advertisers and subscribers without mixing them.

Advertiser trade and past bookings
Filled by the ad manager at each booking. It shows who bought a festival page last year and who is due a call.
Quote stage and expiry of the offer
Updated at each contact so any colleague can see which quotes are open and which space is held.
Contact role and decision maker
Filled at first call: owner, manager or agency. It tells the next caller whom to address.
Subscriber plan end date
Filled from billing. It drives the renewal reminder, so a lapse does not pass unnoticed.
Format bought: print, portal, video or radio
Filled at booking, so a cross-format offer goes to an advertiser who has already bought one.
Handover note
A short note kept by the ad manager on each account, so leave or an exit does not take the relationship.

Who it is for

This is written for these news media companies.

  • Regional and district newspapers
  • Local news websites and portals
  • YouTube news channels
  • Local cable and digital television news outlets
  • Community radio and local radio news
  • Language-specific news apps and WhatsApp channels
  • Business, trade and sector-specific news publishers
  • Magazines with a news and current affairs focus

Not for

It is not the right fit if.

  • Your ad manager will not share contacts, and the record would stay empty.
  • You expect the tool to replace your billing software, which it will not do.
  • You have not decided who owns advertiser data when someone leaves.

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We sit with the people who sell and write down how a deal moves from enquiry to payment, including where it stalls.

  2. 2

    Agree stages, fields and owners

    Each stage gets a name your team already uses and a proof that the deal has left it. We agree which fields are required at which stage, and who may change what.

  3. 3

    Build on a copy

    Pipeline, fields and views are built on a trial copy where the CRM offers one, or in a separate pipeline where the plan allows. Live work stays untouched.

  4. 4

    Connect channels, then switch on automations

    Channels are connected first. Each automation is then switched on separately, so a misfiring rule is easy to find.

  5. 5

    Test with real deals

    The people who will use the CRM run open deals through it. Gaps are fixed before the whole team switches over.

  6. 6

    Switch over and trim

    Once real use shows which fields stay empty and which stages nobody uses, those are cut and the handover record is updated.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which CRM tool should a news outlet use?
A tool that your ad team will actually open on a phone. Start with a simple one in common use in India and move only when the team outgrows it.
Do we need to move old records?
Move the live ones first: current advertisers, open quotes and active subscribers. Add older names as the team meets them.
Who owns the data?
Your company does. Decide in writing who may export it and who leaves with what when a person exits the team.
Do we need to move all old records?
Move the advertisers and subscribers active in recent years and archive the rest. Old records full of dead numbers slow the team and hide the live ones. Keep the archive in a safe place in case an old advertiser returns, and label it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for news media companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for news media companies

Or start from the overview: sales and marketing for news media companies.

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