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News media companies · WhatsApp marketing

Grow a WhatsApp channel readers join for the news and advertisers can see.

WhatsApp marketing for a news media company is the use of a WhatsApp channel, broadcast lists and a business number to deliver stories, take advertiser enquiries and sell subscriptions. GullySales works on the channel plan, the enquiry replies and the opt-in rules your team follows.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of photography and videography studios at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for news media companies

Sales and marketing for news media companies, the overview.

Last updated 18 Oct 2026.

For news media companies

Where it usually goes wrong, and what we would do.

  • “The channel is where your readers already are”

    Families pass stories through neighbourhood and relative groups. A channel gives those readers a direct line to you without depending on a feed that another company controls.

  • “A shared story needs a way back”

    A story forwarded without the outlet's name is read and forgotten. A short line at the foot with the channel link turns each forward into an invitation.

  • “The business number is the advertiser's front door”

    Local shops prefer to ask the rate on WhatsApp. A catalogue-style reply with formats, a sample ad and the booking route answers at once and looks professional.

  • “Overmessaging ends the channel”

    Readers leave a channel that posts every story. A clear rule of what goes out, such as alerts and one daily summary, protects the habit. Check the platform's current rules on messaging and consent.

What we do

What we deliver for news media companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel posting rule

    What goes to the channel, what stays on the site and who approves each, agreed with the editor.

    Result: A rule the desk can follow without asking.

  2. A business number set-up

    The profile, greeting, quick replies and catalogue for advertiser enquiries.

    Result: A new enquiry gets a clear first reply.

  3. A story footer with the channel link

    A short line added to shareable stories inviting readers to join.

    Result: Forwarded stories carry a way to join.

  4. An opt-in and opt-out note

    How readers join, how they leave and what you tell them, written in plain words.

    Result: Consent is recorded and respected.

  5. A subscription offer message

    A message and UPI payment link wording for readers who want to pay.

    Result: A reader can subscribe from the chat.

  6. Channel starting figures

    Followers and views per update on the day work begins, taken from the app.

    Result: A dated base for channel growth.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

The channel serves readers and the business number serves advertisers.

Channel post with a story link
A headline, one line and the link to the page, posted on a rule so readers know what to expect.
Story footer inviting readers to join
A line under the shared story that lets a reader reach the channel, so shared stories bring readers back.
Advertiser enquiry reply
A reply from the business number with the rate card, a sample and a call offer, in the outlet's tone.
Subscription offer message
A message to readers who agreed to hear about plans, saying what a plan includes and how to join.
Opt-in and opt-out
A record of who joined and who left, honoured at once, since over-messaging ends the channel.

Who it is for

This is written for these news media companies.

  • Regional and district newspapers
  • Local news websites and portals
  • YouTube news channels
  • Local cable and digital television news outlets
  • Community radio and local radio news
  • Language-specific news apps and WhatsApp channels
  • Business, trade and sector-specific news publishers
  • Magazines with a news and current affairs focus

Not for

It is not the right fit if.

  • You post at every opportunity and cannot hold back, which empties the channel.
  • Reporters use personal numbers for advertiser enquiries, and leads would leave with them.
  • You want to push advertising into the news channel with no label, which readers will leave over.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Channel or broadcast list?
A channel suits public updates to many readers. A broadcast list suits people who saved your number and asked for messages. Choose by consent and by what you want to send.
Can we sell advertising on the channel?
Yes, if the sponsor is marked clearly and the platform's current rules allow it. Do not display figures that you cannot show from the app.
Who handles replies?
Name one person for each shift and give them quick replies for common questions. A slow answer to an advertiser costs the booking.
Can advertising run on the channel?
Only if clearly labelled and in line with the platform's current rules. Keep the labelled sponsor post apart from the news posts, and tell advertisers plainly what the channel can and cannot show them. Readers leave a channel that reads as an advertisement.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for news media companies

Everything else we would do for you.

Or start from the overview: sales and marketing for news media companies.

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Tell us what you are trying to grow, and we will read it before we call.

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