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PropTech startups · Lead generation

Fill the thin side of your platform first, then the other one.

Lead generation for a PropTech startup is the work of bringing in brokers, landlords, developers or home seekers who have a real property need that your product answers. GullySales works on which side to chase first, where those people can be reached and how each enquiry is recorded.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for PropTech startups

Sales and marketing for PropTech startups, the overview.

Last updated 18 Oct 2026.

For PropTech startups

Where it usually goes wrong, and what we would do.

  • “A marketplace has two lead problems, not one”

    Tenants arrive when flats are scarce; flats get listed when nobody enquires. One budget spread across both sides feeds neither. The first job is to read your own sign-up counts and decide which side is short before any money is spent on reaching people.

  • “Developers and brokers are found in different places”

    A developer's sales head is reached through a named introduction, an event or a reference from another builder. A broker is reached through a local office visit and a WhatsApp group. Treating both as one list of property people wastes the outreach on each.

  • “An enquiry from a portal is not yet your lead”

    A home seeker who tapped a listing on 99acres or MagicBricks has not chosen your product. Counting that tap as a lead flatters the report. A lead here is someone who gave a real requirement, a locality and a way to be reached.

  • “Leads for a regulated project carry paperwork”

    When the lead comes through a project listing, the page must match the authority record for that project. A mismatch costs the buyer's trust at the first check, so the registration details are confirmed with the developer before the page goes live.

What we do

What we deliver for PropTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A first-side decision

    A short note naming whether supply or demand is thinner in your launch locality, drawn from your own sign-up and listing counts.

    Result: A written choice of side, with the counts it came from.

  2. Separate enquiry paths by audience

    One path for developers, one for brokers and landlords, one for home seekers, each with its own form and next step.

    Result: Three entry points, each asking only what that audience can answer.

  3. A locality target list

    Named brokers, housing societies and landlords in one micro-market, in the order they will be approached.

    Result: A list you can hand to a field person and check against.

  4. A lead record with source

    Every enquiry logged with where it came from, the requirement given and who called back.

    Result: A sheet where each lead shows its source and the person who followed up.

  5. A cost per site visit view

    Spend on portals and ads set against the visits actually attended, not against enquiries received.

    Result: One figure per channel that compares cost with attended visits.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

What to record when a broker, developer or landlord first shows interest.

Which side the enquirer is on
Mark broker, developer, landlord or home seeker at the first touch. The count by side shows which half of the platform is thin and where effort should go next.
Locality and property type they deal in
Taken from the form or first call. It lets you route a Whitefield broker to the person who covers that locality and shows where your listings are clustered.
Where they heard of the platform
A founder introduction, a portal, a broker group or search. Compare sources by attended site visits or listed properties, not by raw enquiries.
Number of live projects or listings they hold
Asked in the first call. A broker with two listings and one with forty need different onboarding, and the answer decides who calls back.
What they use today
A spreadsheet, a WhatsApp group, another platform. It tells the demo what to replace and gives the team the objection to expect before the call.
Registration detail they can supply
For a regulated project, ask for the number the developer holds and record it as supplied, not verified by you. Check the authority's current record before any claim goes on a page.

Who it is for

This is written for these PropTech startups.

  • Property listing and discovery platform startups
  • Rental and co-living platform startups
  • Property management software startups for landlords and housing societies
  • Developer CRM and sales automation startups
  • Construction-tech and project management startups for builders
  • Home loan and property documentation startups
  • Virtual tour, 3D and drone survey startups
  • Fractional and co-investment property platform startups under a regulated structure

Not for

It is not the right fit if.

  • You have no listings or users on either side yet, so there is nothing for an arriving lead to see when they open the product.
  • Nobody on the team can follow up a broker or developer enquiry in the same working day.
  • You plan to buy lead lists of home seekers, which carry no agreement to hear from you.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy leads from the property portals?
Portals can be one source, but their enquiries are shared with other listers. Track what each portal enquiry becomes, a call, a visit or nothing, and compare that with your own channels before renewing.
How do we find brokers who will actually list?
Start with offices in one locality, visit them and add each to a WhatsApp group with a listing prompt. Record who listed once and who listed again; the second group is your real base.
Can you promise a number of leads?
No. Leads depend on your product, your locality and how promptly your team replies. We set up the sources and the record so you can see what each one produces.
How do we avoid chasing listings that are already stale?
Ask the broker or developer to confirm availability on each listing as it goes live, and record the date of confirmation. A stale listing sends a home seeker to a flat that is gone, which damages trust faster than a thin catalogue does.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for PropTech startups

Everything else we would do for you.

Closest to this: leads and follow-up

Also for PropTech startups

Or start from the overview: sales and marketing for PropTech startups.

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