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PropTech startups · Social media

Show the product working on a real flat, not a stock photo of a keys handover.

Social media marketing for a PropTech startup is the use of LinkedIn, Instagram, YouTube and WhatsApp channels to show brokers, owners and buyers how your product behaves in practice. GullySales works on what each audience sees on which platform and what it is asked to do next.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for PropTech startups

Sales and marketing for PropTech startups, the overview.

Last updated 18 Oct 2026.

For PropTech startups

Where it usually goes wrong, and what we would do.

  • “LinkedIn reaches builders, Instagram reaches buyers”

    A developer's sales head reads LinkedIn at a desk; a young tenant watches a walkthrough on Instagram. Posting the same clip in both places loses the first and bores the second. Each platform carries a different audience and a different proof.

  • “A walkthrough beats a feature list”

    A home seeker will watch sixty seconds of a flat with the actual floor, window and kitchen. A list of features on a graphic shows nothing. For landlords, a screen recording of a vacancy being filled shows the product better than any claim.

  • “Broker communities live in WhatsApp, not on feeds”

    The broker's working day runs through groups and broadcast lists. A social post will not move them to list. A short clip forwarded inside a group, with a clear way to add a listing, is the format that gets used.

  • “Property posts are advertising and are read as such”

    Posts about projects carry registration and advertising rules that differ by state and profession. Check with your own legal adviser before publishing, and keep every price, size and approval on the post identical to the authority record.

What we do

What we deliver for PropTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A platform plan by audience

    A short plan saying which audience each platform is for and what it posts there.

    Result: A one-page plan that names a platform for each audience.

  2. A walkthrough video format

    A repeatable format for filming a listing or a software flow, with a fixed opening and a clear next step.

    Result: A format document and a first set of videos made to it.

  3. A LinkedIn series for developers

    Posts about sales-office problems such as uncalled portal leads, written for sales heads and CRM managers.

    Result: A set of posts, each tied to a problem a developer already has.

  4. A forwardable clip for broker groups

    A short vertical clip with one instruction, such as how to add a listing, made to be shared in WhatsApp groups.

    Result: A clip a broker can forward without editing.

  5. A post check against the record

    A check that every claim, price and registration detail on a project post matches the authority record before it goes out.

    Result: A signed-off checklist kept for each project post.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

What a PropTech startup can post that a builder, a broker or a buyer will stop for.

Screen-recorded walkthrough of a listing going live
A short video of a real broker adding a flat, with the broker's permission. Show the steps and the time the broker spends, since the effort is what a broker judges.
Founder note on why a developer left a spreadsheet
A LinkedIn post by the founder, naming the tool replaced and the problem solved, with the client's consent. A developer reads it as a peer account.
Locality rent snapshot from your own listings
An image of rents from listings you actually hold, with the date, the sample size and the source stated. Never present it as a market survey.
Site visit reminder explained
A clip showing the message a tenant gets before a visit and the no-show it prevents. Show the template, not a claimed rate of attendance.
Answer to a broker's group question
A forwardable clip answering one question brokers ask, such as how a lead is shared. Keep it short enough to forward in a WhatsApp group.
Regulated detail displayed on a project post
Where a post shows a project, include the registration detail the developer supplied and a line directing readers to the authority's own record.

Who it is for

This is written for these PropTech startups.

  • Property listing and discovery platform startups
  • Rental and co-living platform startups
  • Property management software startups for landlords and housing societies
  • Developer CRM and sales automation startups
  • Construction-tech and project management startups for builders
  • Home loan and property documentation startups
  • Virtual tour, 3D and drone survey startups
  • Fractional and co-investment property platform startups under a regulated structure

Not for

It is not the right fit if.

  • Your product is a prototype and the screens would change before a post could be seen, so any walkthrough would be out of date.
  • You want to post flat photographs from listings without the broker's or owner's agreement.
  • No one on the team will answer a comment or message from a broker or home seeker.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should we start with?
The one your thinner audience uses. If you need developers, begin on LinkedIn. If you need tenants, begin with short video. We pick after reading where your current enquiries come from.
Should we run paid ads on social?
Paid reach is useful once a clear offer and a landing page exist. Before that, ads send people to a page that cannot convert them. Check the platform's current rules for property advertising.
Can founders post as themselves?
Yes, and for a startup it carries more weight than a company page. We help draft posts around real problems you have seen, and you decide what goes out.
Can we post property listings as advertisements on social media?
Only with the owner's or developer's agreement and with project details the developer supplied. A listing post is advertising and is read as such. Rules for advertising property differ by state and platform, so check each platform's current rules and your own adviser before a campaign.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for PropTech startups

Everything else we would do for you.

Closest to this: content and social

Also for PropTech startups

Or start from the overview: sales and marketing for PropTech startups.

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