PropTech startups · Digital marketing
Spend where each audience can be reached, and count what happens after the click.
Digital marketing for a PropTech startup is the combined use of search, social, email, WhatsApp and paid ads to bring developers, brokers, landlords and home seekers to your product. GullySales works on how the channels share a budget and a record so each rupee can be traced.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 18 Oct 2026.
For PropTech startups
Where it usually goes wrong, and what we would do.
“One budget for four audiences hides the loss”
A single ad account serving developers, brokers and tenants shows one blended cost. The developer lead that costs more and is worth more is averaged away. Separate campaigns, separate landing pages and separate reports keep each cost visible.
“Paid search catches the person who is ready”
Someone searching for rent management software or flats in a named locality has a need now. Paid search on those phrases reaches them; paid social reaches people who were not looking. The two need different offers.
“Festival timing moves home seekers”
Buying intent rises around occasions such as Akshaya Tritiya and Dussehra. Planning search and remarketing for those weeks, and holding back at other times, spends the budget where intent already exists.
“The click is not the end of the measure”
A cheap click that never books a site visit is expensive. Tracking from ad to enquiry to attended visit, or from ad to demo to pilot, shows which channel earns its spend and which only fills a report.
What we do
What we deliver for PropTech startups.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A channel plan by audience
Which channels reach which audience, with the offer and landing page for each.
Result: A one-page plan naming channel, audience and page.
Separate campaigns and tracking
Distinct campaigns and conversion tracking for developer, broker, landlord and home seeker goals.
Result: Reports that show each audience's cost separately.
Search campaigns on ready-to-act phrases
Campaigns on product and locality searches, with negative phrases to cut wasted clicks.
Result: A phrase list and the clicks it produced.
A remarketing set
Messages for people who viewed a listing or a pricing page and did not act.
Result: A set of audiences and the messages matched to them.
Cost per attended visit and per pilot
Spend traced to attended site visits for home seekers and to agreed pilots for developers.
Result: One figure per channel tied to the end action.
A planned festival push
A plan for the weeks when buyers act, with creative and landing pages ready beforehand.
Result: A campaign calendar and the pages it points to.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches your buyers type
The searches a PropTech startup pays for, and the page each one should reach.
- real estate CRM India
- A search campaign landing on the developer product page with a demo form. Track demo requests and attended demos, not clicks.
- list my flat for rent online
- A landlord search. Land the visitor on a short listing form with the fee stated, and track completed listings per click.
- property management software for societies
- Aim at treasurers and secretaries with a page showing maintenance records and resident data limits. Keep it apart from landlord pages.
- broker app for property listings
- A page for brokers with the first-listing steps shown in screenshots. Measure listings added in the first sessions, not downloads.
- flats near a metro station in a city
- A home seeker search. Use it only where you hold current stock, and send the visitor to a locality page with visit booking.
- a competitor's name plus alternative
- A comparison page that names real differences and states what the other tool does better. Check the platform's current rules on competitor terms before bidding.
Who it is for
This is written for these PropTech startups.
- Property listing and discovery platform startups
- Rental and co-living platform startups
- Property management software startups for landlords and housing societies
- Developer CRM and sales automation startups
- Construction-tech and project management startups for builders
- Home loan and property documentation startups
- Virtual tour, 3D and drone survey startups
- Fractional and co-investment property platform startups under a regulated structure
Not for
It is not the right fit if.
- You cannot say which side of the platform is thin, so a budget split by channel would be a guess.
- The product has no way to record a site visit or a listing, so results could not be counted past the click.
- You want to spend on every channel at once without picking one to learn from.
How it works
How the digital marketing work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Agree the one aim
We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.
- 2
Check what is ready
We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.
- 3
Write the idea and the message sheet
We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.
- 4
Brief every channel from the same sheet
Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.
- 5
Run on the shared calendar
Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.
- 6
Measure as one campaign
Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How much should we spend on ads?
Should we advertise on the property portals?
Which channel works best for PropTech?
Should we time campaigns to festival months for home seekers?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for PropTech startups
Everything else we would do for you.
Closest to this: strategy and research
Also for PropTech startups
Or start from the overview: sales and marketing for PropTech startups.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.