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Scrap recycling companies · CRM

Keep every seller, rate quoted and pickup promise in one place.

A CRM for a scrap yard is a record of every seller and buyer, what was quoted, what was promised and when the next call is due. GullySales sets up a record that suits a yard's phone-led work and helps the team use it.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of water treatment solutions providers at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for scrap recycling companies

Sales and marketing for scrap recycling companies, the overview.

Last updated 18 Oct 2026.

For scrap recycling companies

Where it usually goes wrong, and what we would do.

  • “The phone is the real system, and it forgets”

    Quotes are given in calls, in the middle of weighing, in a moving vehicle. Without a record, rate, quantity and pickup date vanish, and a seller who was almost won goes to the yard that followed up.

  • “A seller is also a buyer, sometimes”

    A fabricator who sells you turnings may buy back a finished item, or a contractor may both sell steel and refer another site. One record per party, with both roles, avoids duplicates and missed links.

  • “Tender dates are lost in inboxes”

    A bid notice arrives by email, gets forwarded and drowns. A tender stage in the record, with a closing date and an owner, keeps the bid alive.

What we do

What we deliver for scrap recycling companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A contact and company record

    Name, plant, role, metals held, vehicle needs and the history of every lift and call.

    Result: One record per seller or buyer, with their lift history.

  2. Quote and pickup stages

    Stages from enquiry to quote sent, confirmed, lifted, weighed and paid.

    Result: A view showing where each seller stands.

  3. Follow-up prompts

    A reminder attached to every unconfirmed quote and every seller who has gone quiet.

    Result: A list of today's calls due, built from the record.

  4. A tender and bid tracker

    Closing dates, documents needed and who is responsible for each bid.

    Result: A list of open bids with their closing dates.

  5. Simple reports

    Lifts by source, repeat against first-time sellers, and unanswered calls.

    Result: A report you can read at a desk in a few minutes.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Fields worth keeping

Keep these fields on every seller and buyer in your yard record.

Metals held or wanted
Filled by whoever takes the first call. It lets you ring the right sellers when a mill asks for a particular lot.
Estate and plant name
Filled at the first enquiry. It lets you plan truck routes and see how many plants in one belt already know you.
Last quote and rate date
Filled by the person who quoted. It shows at a glance which rates are stale before anyone repeats an old figure.
Pickup date agreed
Filled when the seller confirms. It feeds the truck plan and flags a lift that was promised but never scheduled.
Weight slip number
Filled at the weighbridge. It ties a payment query to one lift, so a dispute is settled from the record.
Payment status
Filled by accounts. Sellers who were paid late are marked, so a manager rings them first before the next lift.

Who it is for

This is written for these scrap recycling companies.

  • Ferrous scrap yards supplying re-rolling mills and induction furnaces
  • Non-ferrous metal recyclers handling copper, brass, aluminium and zinc
  • Factory scrap contractors who clear offcuts, turnings and rejects from industrial estates
  • Demolition and dismantling contractors selling structural steel
  • Auto scrap and end-of-life vehicle dismantlers
  • Cable and wire stripping and copper recovery units
  • Aluminium and brass melters who convert scrap into ingots
  • Organised kabadiwala networks collecting household and shop scrap for onward sale

Not for

It is not the right fit if.

  • Your weighbridge staff cannot enter even a few fields, and an empty record is worse than a notebook that is kept.
  • You have fewer sellers than your team can remember, so a system would add work with no gain yet.
  • Quotes are given by several people on personal phones, and nobody has agreed to share them in one place.

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We sit with the people who sell and write down how a deal moves from enquiry to payment, including where it stalls.

  2. 2

    Agree stages, fields and owners

    Each stage gets a name your team already uses and a proof that the deal has left it. We agree which fields are required at which stage, and who may change what.

  3. 3

    Build on a copy

    Pipeline, fields and views are built on a trial copy where the CRM offers one, or in a separate pipeline where the plan allows. Live work stays untouched.

  4. 4

    Connect channels, then switch on automations

    Channels are connected first. Each automation is then switched on separately, so a misfiring rule is easy to find.

  5. 5

    Test with real deals

    The people who will use the CRM run open deals through it. Gaps are fixed before the whole team switches over.

  6. 6

    Switch over and trim

    Once real use shows which fields stay empty and which stages nobody uses, those are cut and the handover record is updated.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need expensive software?
Not necessarily. A yard may start with a shared sheet or a simple CRM tool in ordinary use in India. We choose based on how many people use it and how they work.
Will weighbridge staff actually fill it in?
They will if entry takes seconds and the record helps them. We keep fields few and set it up around the calls they already make, with a place for voice notes or short text.
Can the CRM connect to our weighbridge software?
Sometimes. It depends on the software you use. We check what export it offers, and if none exists, a short manual entry of weight and payment does the job.
Who should own the record when staff leave?
The business, never one person's phone. Keep contacts and quote history in a shared record with named access, because a stores head who dealt with one executive will keep calling the number they know, and that history must stay with the yard.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for scrap recycling companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for scrap recycling companies

Or start from the overview: sales and marketing for scrap recycling companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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