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Scrap recycling companies · Social media

Show the weighbridge, the sorting and the trucks so sellers trust the yard.

Social media for a scrap yard is the set of posts, photographs and short videos that show how the yard works to people who have not visited. GullySales works on what to post, where purchase and stores people actually look, and how a post leads to a call.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of water treatment solutions providers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for scrap recycling companies

Sales and marketing for scrap recycling companies, the overview.

Last updated 18 Oct 2026.

For scrap recycling companies

Where it usually goes wrong, and what we would do.

  • “Trust is built by showing the weighing”

    Sellers worry about short weight. A short video of a truck on the weighbridge, the slip printed and the reading shown does more for that worry than a sentence saying we are honest.

  • “Purchase people use LinkedIn, workshop owners use WhatsApp and Facebook”

    A purchase head at a mill may read LinkedIn. A fabricator is likelier to see a forwarded WhatsApp status. One post cannot fit both audiences, so each platform gets its own use.

  • “Posting the day's rate invites a comparison you cannot win every day”

    Rates swing, and a posted figure is judged by the next yard's figure. Showing sorted material, loaded trucks and tidy stacks earns attention that does not depend on the market.

What we do

What we deliver for scrap recycling companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A photograph and video routine at the yard

    A short list of what to capture at the weighbridge, the sorting floor and the loading bay, with consent from staff who appear.

    Result: A folder of real yard photographs ready to use.

  2. A LinkedIn page for mill and foundry buyers

    Company page content showing grades handled, quality checks and delivery arrangements for purchase teams.

    Result: A page a purchase head can review before a first call.

  3. WhatsApp status and broadcast content

    Short updates for regular sellers about pickup slots and what you are buying now.

    Result: Content ready for the contacts who already know you.

  4. A post-to-call path

    Every post carries one clear way to call or message, with a note of which post prompted it.

    Result: Enquiries that name the post that prompted them.

  5. A guide to what not to post

    Customer names, vehicle numbers, plant gates and weighbridge slips need permission before they appear online.

    Result: A short checklist your staff can use before posting.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Plan these posts around the work your yard does in a day.

A truck on the weighbridge
A short clip showing the reading and the printed slip. Needs the driver's and seller's consent and no vehicle number visible.
Sorted stacks by metal
A photograph of copper, brass and aluminium in separate bays shows a mill buyer how you grade before loading.
Before and after a factory lift
A cleared store bay shown without the plant's name or gate. It speaks to stores heads who want a clean audit.
How to separate turnings at source
A carousel with simple pictures for fabricators. Needs your own sorting floor photographs, not stock images.
A day in the yard
Staff at work on cutting, baling and loading, with permission. Builds the look of an organised yard for LinkedIn viewers.
Pickup slots open for the week
A WhatsApp status with the areas you are lifting in. Needs no rate figure, so it stays true as the market moves.

Who it is for

This is written for these scrap recycling companies.

  • Ferrous scrap yards supplying re-rolling mills and induction furnaces
  • Non-ferrous metal recyclers handling copper, brass, aluminium and zinc
  • Factory scrap contractors who clear offcuts, turnings and rejects from industrial estates
  • Demolition and dismantling contractors selling structural steel
  • Auto scrap and end-of-life vehicle dismantlers
  • Cable and wire stripping and copper recovery units
  • Aluminium and brass melters who convert scrap into ingots
  • Organised kabadiwala networks collecting household and shop scrap for onward sale

Not for

It is not the right fit if.

  • You cannot get staff consent for photographs at the yard, so there is nothing real to show and stock images would mislead.
  • No one can reply to comments and messages from sellers, and unanswered posts make a yard look idle.
  • You plan to post the day's rate as your main content, which a competitor can undercut within hours and which ages by evening.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should a scrap yard start with?
Start where your sellers already are. For a yard like yours that is WhatsApp for existing contacts and Google for new ones. Add LinkedIn if mills and foundries are a key buyer group for you.
Can we post photographs of a client's plant?
Only with their permission. A plant's name, gate and goods can be sensitive. Ask first, and stay with photographs of your own yard, vehicles and sorted material.
Will social media bring in factories?
It supports other work. A stores head who gets a call from you may look at your page to see if the yard is real. Photographs of an organised yard make that check go your way.
Is it safe to show the yard on video?
Mostly, with care. Shooting a yard shows vehicle numbers, other clients' loads and sometimes safety lapses. Review each clip for those before posting, ask staff for consent, and keep protective gear visible so the video does not invite complaints.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for scrap recycling companies

Everything else we would do for you.

Closest to this: content and social

Also for scrap recycling companies

Or start from the overview: sales and marketing for scrap recycling companies.

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