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Scrap recycling companies · Lead generation

Bring in factories with scrap to sell and mills with orders to fill.

Lead generation for a scrap yard means two enquiry routes: sellers who hold metal to clear, and buyers who want graded material. GullySales works on both routes, so a stores manager and a mill purchase head can each find you and reach a person who answers.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for scrap recycling companies

Sales and marketing for scrap recycling companies, the overview.

Last updated 18 Oct 2026.

For scrap recycling companies

Where it usually goes wrong, and what we would do.

  • “The seller and the buyer are different leads”

    A stores manager asking for a pickup and a foundry buyer asking for a lot need different pages, different replies and different people on your side. Mixing them into one enquiry form loses both.

  • “A plant remembers who lifted last time”

    Once a factory has seen a clean weighbridge slip and a payment on the promised day, it calls the same yard again. A lead from an estate you already serve is worth more than a cold search, so the first lift deserves care.

  • “Enquiries leak between the call and the truck”

    A rate is quoted, a pickup date is half agreed, and nobody writes it down. The seller rings the next yard. Lead generation fails at this gap far more than at the search result.

What we do

What we deliver for scrap recycling companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Separate routes for sellers and buyers

    One path for factories and contractors who want scrap lifted, and another for mills and foundries who want graded lots, each with its own contact and reply.

    Result: Every enquiry shows which route it came from.

  2. Metal-wise landing pages

    A page each for MS scrap, aluminium, copper and brass, cable scrap and factory clearance, naming the lot sizes you lift and the areas you cover.

    Result: A stores manager can see that you buy the metal the plant has.

  3. A quote log

    A sheet recording rate, quantity, pickup date and who spoke to the seller, with a flag on every quote not yet confirmed.

    Result: Unconfirmed quotes appear in one list for a second call.

  4. Factory outreach list

    Plants in your industrial belts, with the stores or purchase contact where it is known, built from public listings and your own lifting history.

    Result: A list of scrap-generating plants with a named contact to approach.

  5. Source tagging on every lift

    Each load is tied to the call, search, bid or introduction that produced it.

    Result: You can see which source produced a repeat seller.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

Capture these on every scrap enquiry, and send this back.

Metal and form
Turnings, offcuts, cable, radiators or structural steel. Ask for it first, because the buyer, the rate and the truck you send all depend on it.
Quantity and where it sits
A heap in a yard and a pile on a third floor need different vehicles. Record both so the first quote is not withdrawn at the gate.
Seller or buyer
A stores head clearing metal and a foundry buyer wanting a lot are different enquiries. Tag it at the start so the right person on your side replies.
Photograph of the heap
Ask for one on WhatsApp. It lets you name a rate range the same day and spot mixed material before a truck is sent.
Rate quoted and by whom
Write the figure, the date and the speaker. When the seller calls back, nobody has to guess what was promised.
Where they heard of the yard
Search, a mill introduction, a repeat plant or a tender notice. It shows which source brings loads that are actually lifted.

Who it is for

This is written for these scrap recycling companies.

  • Ferrous scrap yards supplying re-rolling mills and induction furnaces
  • Non-ferrous metal recyclers handling copper, brass, aluminium and zinc
  • Factory scrap contractors who clear offcuts, turnings and rejects from industrial estates
  • Demolition and dismantling contractors selling structural steel
  • Auto scrap and end-of-life vehicle dismantlers
  • Cable and wire stripping and copper recovery units
  • Aluminium and brass melters who convert scrap into ingots
  • Organised kabadiwala networks collecting household and shop scrap for onward sale

Not for

It is not the right fit if.

  • You have no one to confirm a quote the same day, so more sellers would only compare you with the next yard.
  • Your weighbridge or payment process is still disputed by past sellers, and new enquiries would repeat the same complaints.
  • You buy only one or two metals and have no storage for others, so a wide push would bring loads you must refuse.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we chase factories or mills first?
Start with the side where your yard has room. If trucks stand idle, work on sellers. If you hold stock and lack buyers, work on mill and foundry outreach. We set the order after talking through your yard.
Can lead generation lift the rate we pay or get?
No. Rates follow the market. Lead generation puts more sellers and buyers in front of you and makes sure each one gets an answer, so you can compare more offers before you commit.
How do we know a lead was real?
Each enquiry is logged with its source, the metal and the outcome. A lead counts when a quote went out, and a lift counts when a weighbridge slip exists for it.
Do we need a licence number on the lead form?
No. The form should ask for metal, quantity and place. Licence and pollution-control papers are a matter for your own adviser and the authorities; show only what you are entitled to show, and check current local rules before publishing any document.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for scrap recycling companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for scrap recycling companies

Or start from the overview: sales and marketing for scrap recycling companies.

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