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Scrap recycling companies · WhatsApp marketing

Use WhatsApp for the rate sheet, the pickup slot and the weighbridge slip.

WhatsApp marketing for a scrap yard means using the app sellers already use for quotes, pickup coordination and payment confirmation. GullySales works on a business number, saved replies, a rate-sheet routine and sensible rules for who receives messages.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of water treatment solutions providers at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for scrap recycling companies

Sales and marketing for scrap recycling companies, the overview.

Last updated 18 Oct 2026.

For scrap recycling companies

Where it usually goes wrong, and what we would do.

  • “Sellers already send photographs of the heap”

    A stores head sends a picture of the scrap and asks for a rate. A business number with saved replies and a place to note the metal and quantity turns that photograph into a quote.

  • “A broadcast without consent loses the contact”

    Sending the rate list to every number in a phone book breaks trust. Contacts who asked for it, or who lifted with you, get the rate sheet. Others get a single polite introduction.

  • “The chat is also the record of the deal”

    A rate agreed in a chat settles arguments later. Keeping those chats in a shared business number rather than a staff member's personal phone keeps the history when staff change.

What we do

What we deliver for scrap recycling companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A WhatsApp Business number and profile

    A business profile with address, metals bought and hours, plus a catalogue of the metals you take.

    Result: A profile that shows the yard and lists what you buy.

  2. Saved replies and labels

    Ready answers for rate, pickup, documents and payment, and labels for stage of each seller.

    Result: Replies saved for the questions you answer again and again.

  3. A rate-sheet routine for consenting contacts

    A message format for sending the current rates to sellers who asked for them.

    Result: A contact list marked with who agreed to receive rates.

  4. A photo-to-quote path

    A short set of questions that turns a photograph of scrap into a written quote.

    Result: A quote template filled from a seller's photograph.

  5. Staff rules for the shared number

    Who answers, who quotes and how chats are handed over.

    Result: A one-page rule sheet for everyone on the number.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

Use WhatsApp to capture these details and send these messages.

Photograph of the scrap
Ask the seller for one when they first message. It allows a quote range and shows if the material is mixed before a truck is sent.
Quantity and floor access
Ask in one reply. A heap that needs a crane or a narrow lane changes the vehicle and the visit.
Pickup slot offered
Send the slot in writing and ask for a yes. A written yes in the chat settles the question of what was agreed.
Weighbridge slip image
Send a photo of the slip after weighing, with consent to hold the chat as the record of the lift.
Rate sheet for opted-in contacts
Send only to people who asked. A short list with the date of issue, so nobody quotes it back after it goes stale.
Document checklist
A saved reply listing the papers to keep ready for a pickup. Check the content with your adviser, as rules differ by state.

Who it is for

This is written for these scrap recycling companies.

  • Ferrous scrap yards supplying re-rolling mills and induction furnaces
  • Non-ferrous metal recyclers handling copper, brass, aluminium and zinc
  • Factory scrap contractors who clear offcuts, turnings and rejects from industrial estates
  • Demolition and dismantling contractors selling structural steel
  • Auto scrap and end-of-life vehicle dismantlers
  • Cable and wire stripping and copper recovery units
  • Aluminium and brass melters who convert scrap into ingots
  • Organised kabadiwala networks collecting household and shop scrap for onward sale

Not for

It is not the right fit if.

  • Your staff use personal phones for yard chats, and moving to a shared number would not be accepted.
  • You have not asked sellers whether they want rate messages, and a broadcast would cost you contacts.
  • Nobody can reply to messages during yard hours, so a quick channel would only show how long you take.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we send bulk messages to all sellers?
Send only to people who agreed to hear from you or who have lifted with you. Check WhatsApp's current rules on business messaging, since they change.
Should we use the API or the Business app?
A small yard may do well with the Business app. A larger team that needs shared inboxes and automation may use the API through a provider. We recommend after seeing your volume.
What about voice notes and calls?
Sellers like them. Allow them, and have staff summarise key points in text afterwards, so the quote and pickup are in writing and can be found again.
Can we keep rate chats private from competitors?
Treat any message sent to a seller as one that may be shared. Sellers forward rates to compare, and a competitor may receive yours. Send only figures you will stand by, with the date of issue, and keep negotiations in a call.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for scrap recycling companies

Everything else we would do for you.

Or start from the overview: sales and marketing for scrap recycling companies.

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