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Solar equipment dealers · Social media

Post the stock that landed and the site it went to, where installers already scroll.

Social media marketing for a solar equipment dealer is showing installers, EPC teams and kit buyers that you hold the stock and know the equipment. GullySales works on what goes up, which platform carries it, and how a post turns into a call from a buyer.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of solar installation companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for solar equipment dealers

Sales and marketing for solar equipment dealers, the overview.

Last updated 18 Oct 2026.

For solar equipment dealers

Where it usually goes wrong, and what we would do.

  • “Installers scroll for stock news, not slogans”

    A photograph of a pallet of new modules with the make and wattage written on it earns a message. A poster about clean energy earns a like from someone who will never buy a panel from you.

  • “YouTube and Instagram carry the explanation, WhatsApp carries the order”

    A short video on matching an inverter to a roof shows you know the equipment, and the viewer then moves to a chat. The post has to end with a number or a link to that chat.

  • “Delivered-site photographs are the proof”

    A photo of your material at a customer's site, with permission, shows an installer that you deliver where they work. Posting a stock shot with no destination leaves that out.

  • “An unattended page is worse than none”

    A last post from two seasons ago tells a buyer that stock lists are stale too. A small, consistent rhythm of real posts beats a burst followed by silence.

What we do

What we deliver for solar equipment dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A post set built from your own stock

    A set of post formats: new stock, rate change, delivery to site, product explainer and warranty reminder.

    Result: Your team has a format for each kind of news and need not invent one.

  2. Short explainer videos on common questions

    Brief videos on inverter sizing, structure choice and cable selection, filmed at your counter.

    Result: An installer can watch your answer before calling.

  3. Platform choice by buyer

    A decision on where installers in your region spend time, so effort goes there and not everywhere.

    Result: You post on the platforms your buyers use and skip the rest.

  4. A call-to-action on every post

    A clear route in each post: a WhatsApp link, a counter number or a product page.

    Result: Every post gives a buyer a way to reach you.

  5. Permissions for site and customer photographs

    A simple consent line for pictures of installed systems and the people who own them.

    Result: You hold permission before a site photograph goes up.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Plan these posts around the stock you hold and the sites you have supplied.

New stock landed on the pallet
A photograph of the modules or inverters with make and wattage written on it. Needs the real delivery, taken at the godown, and a number to message.
Matching an inverter to a roof
A short video from your counter explaining the pairing. The proof is a datasheet on screen, and the post ends with a chat link.
Material delivered to a site
A photo of your cartons at a customer's site. Needs the customer's permission and no address or house number visible.
A kit and what is in the box
A flat-lay of the three kilowatt kit with each component named. It answers the question a home buyer asks before any call.
Warranty swap handled
A plain note on a replacement you arranged for an installer, with names left out. Shows the after-sale route that other dealers do not mention.

Who it is for

This is written for these solar equipment dealers.

  • Solar module and panel distributors
  • Inverter and hybrid inverter dealers
  • Mounting structure and fabrication suppliers
  • DC and AC cable and protection equipment dealers
  • Battery and storage equipment dealers
  • Kit sellers for homes and small shops
  • Solar pump and agricultural equipment dealers
  • Wholesale suppliers to EPC firms

Not for

It is not the right fit if.

  • You have no one who can photograph stock and reply to the messages a post brings, so the page would stand unattended
  • Your stock moves every day and no one will update the post, so a post about an item may be old by the time someone asks
  • You expect posts alone to bring EPC firms, which buy through vendor registration and papers and not through a feed

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should a solar dealer use first?
The one your installers already open. Ask five regular buyers where they look at dealer news. Start there, and add a second platform only once the first runs without strain.
Can we post customer installations?
Only with the customer's permission, and keep addresses off the post. Check the platform's current rules on promotional content and any rules that apply to your advertising.
Will social media bring EPC firms?
It builds familiarity, but EPC firms buy through vendor lists and purchase teams. Social posts support that work by showing capacity, while the registration route stays the formal one.
Do the principal brands let us use their images?
Check with the principal before using brand images or logos. Many manufacturers publish dealer material and set rules for its use. Your own photographs of stock at your godown are the safer choice and also show buyers what you actually hold.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for solar equipment dealers

Everything else we would do for you.

Closest to this: content and social

Also for solar equipment dealers

Or start from the overview: sales and marketing for solar equipment dealers.

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