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Solar inverter manufacturers · WhatsApp marketing

Use WhatsApp for what installers already send there: photos, codes and quick answers.

WhatsApp marketing for a solar inverter manufacturer is the use of business messaging to reach dealers and installers with launches, training invitations and service updates, and to handle their questions. GullySales plans the lists, message templates and handover rules, and you check the platform's current rules before sending broadcasts.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of solar installation companies at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026.

For solar inverter manufacturers

Where it usually goes wrong, and what we would do.

  • “Installers already use it for work”

    Installers send photographs of display faults, nameplates and wiring to dealers and service staff on WhatsApp. A manufacturer who meets them there, with a number and a clear routine, receives the problem in a form that can be handled.

  • “Claims by photo need a tracker behind them”

    A photograph sent to a service number is a claim that lives only in a chat. Without logging it into a sheet or CRM, the claim is lost when the chat grows long or the staff member changes.

  • “Broadcast lists need consent and a purpose”

    A list of dealers who opted in for launch news and training invitations is useful. A list built from scraped numbers is not, and it risks the number being blocked. Keep the list small, labelled and honest.

  • “Dealer groups carry the brand's voice”

    A dealer group run by a regional manager shares stock updates and offers. If it turns into a complaint board, dealers leave. Set group rules on what is posted and where complaints go.

What we do

What we deliver for solar inverter manufacturers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Business number and profile set-up

    A business profile, greeting and catalogue of models with datasheet links.

    Result: A dealer messaging your number sees the range and a clear greeting.

  2. Consent-based broadcast lists

    Lists for dealers, installers and engineers with a record of opt-in and purpose.

    Result: You can show how each number joined a list.

  3. Message templates

    Drafts for launches, training invites, stock updates and event reminders.

    Result: Your team sends consistent messages without writing each from scratch.

  4. Photo claim handling routine

    A routine to move a photographed fault into the claim tracker with an owner and reply.

    Result: No claim exists only inside a chat.

  5. Dealer group rules

    A short charter for dealer groups on content, complaints and response.

    Result: Group members know what to post and where to take a complaint.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

What to capture or send

Send and log these in the chat installers already use for work.

Photo of the display and the serial label
Ask for both in the first message of a fault report. They tell service the model, the code and whether it is in warranty.
Claim reference sent back to the installer
A number and a name, in reply. The photo claim needs a tracker behind it, or the chat becomes a lost-claims pile.
Dealer group announcement
New model, stock arrival or firmware note, with a datasheet link. The group carries the brand's voice, so one owner approves each post.
Opt-in record for broadcasts
Who agreed to what, and when. A broadcast to every dealer on a phone list gets the business number blocked.
Handover to the right team
A tag for sales or service on each chat. A service fault sent to the sales number gets a slow, wrong answer.

Who it is for

This is written for these solar inverter manufacturers.

  • String inverter makers for rooftop and commercial plants
  • Hybrid inverter makers for homes and shops
  • Off-grid and solar pump drive makers
  • Microinverter and power optimiser makers
  • Three-phase inverter makers for factories
  • Monitoring and data logger makers
  • Assemblers selling under dealer brands
  • Brands entering export markets

Not for

It is not the right fit if.

  • You have not agreed with dealers to use the chat for claims, and a photo sent to a personal phone is not a claim
  • No one owns the tracker behind the chat, so claims by photo would pile up unanswered
  • You would send broadcasts to every dealer on an old phone list without their agreement

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we send broadcasts to every dealer?
Only to numbers that have agreed to receive them, and with a clear purpose. Check the platform's current rules on business messaging before you send. A smaller list of willing recipients is more useful than a large one that ignores you.
Should service queries go to the same number as sales?
A separate service number or a clear menu keeps claims from being buried under sales chat. Whichever you choose, every message that carries a claim should be logged with an owner and a status.
Do we need one number for sales and another for service?
Yes, where you can. A fault report in the sales chat waits behind price questions, and the dealer blames the brand. Two numbers with clear names on the profile route each message to the team that can answer. Check the platform's current rules on business messaging when you set them up.
May dealers send fault photos with customer faces in them?
Ask them to frame the photo on the unit and the label only. A customer's name and house are personal data you do not need. State this in the claim instructions, and remove any image with a face from your records.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.