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BPO, KPO and contact centre companies · Digital marketing

Choose the few channels where outsourcing buyers look and do them properly.

Digital marketing for a BPO, KPO or contact centre company brings together search, LinkedIn, directories and email so a buyer meets a consistent account of how you work. GullySales works on picking the channels that fit your buyers and linking them to a pilot offer.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A customer contact team working at desks with headsets

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for BPO, KPO and contact centre companies

Sales and marketing for BPO, KPO and contact centre companies, the overview.

Last updated 22 Oct 2026.

For BPO, KPO and contact centre companies

Where it usually goes wrong, and what we would do.

  • “Buyers search, then verify”

    They find a vendor through search or a peer and then look at LinkedIn, the website and reviews. These need to tell the same story.

  • “Directories suit specific buyers”

    Small and mid-sized buyers use sourcing listings. Enterprises do not, so effort there depends on your target.

  • “Paid search can capture intent”

    Terms naming a process can bring a buyer who is ready. Landing pages must match the process, or the spend is lost.

  • “Measurement should reach the pilot”

    Visits matter less than pilots. Each enquiry should be tagged with its source and followed to the outcome.

What we do

What we deliver for BPO, KPO and contact centre companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan by buyer type

    Which channels reach small, mid-sized and enterprise buyers. It lists the buyer types, from a first-time founder to an enterprise procurement team, with the one or two channels each is reached by.

    Result: Effort follows the buyers.

  2. Process landing pages

    One page for each service campaign. Each page covers one process, such as claims processing or inbound support, with the sectors served and a route to request a pilot.

    Result: Visitors land on the work they searched for.

  3. A small paid search test

    A limited set of process terms with matching pages. The test targets a few process terms in the cities that matter, with a cap agreed in writing and a review of which clicks became enquiries.

    Result: You can see whether search brings qualified enquiries.

  4. Email sequences for downloads

    Notes after a guide or process note is requested. A guide download opens a short sequence of emails that sends a process note, then a pilot outline, then an invitation to talk.

    Result: Readers hear from you with something useful.

  5. Source-to-pilot tracking

    Each enquiry tagged and followed to the pilot and contract. Every enquiry carries its source and follows through to pilot and contract, so the owner sees which channel paid for itself.

    Result: You know which channel brings pilots.

  6. A split between careers and services pages

    Searches for a centre's name can return the jobs listing before the services page, because hiring pages are refreshed more. A buyer who lands on walk-in dates instead of capabilities leaves. The fix links the two cleanly and gives the services pages the stronger signals.

    Result: A search for your name shows services first.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these BPO, KPO and contact centre companies.

  • Voice and non-voice BPO providers
  • Inbound and outbound contact centres
  • Back-office and data processing providers
  • Knowledge process outsourcing for research and analytics
  • Finance and accounting outsourcing
  • Collections and customer service outsourcing
  • Chat, email and social support providers
  • Healthcare and insurance claims processing
  • Multilingual and regional language support teams

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should we start?
Process pages and a LinkedIn presence, then a directory review. Add paid search once there are pages worth sending people to. Start with the search results for your own name and your main service, then fix the website pages and the LinkedIn page that buyers will meet there before spending on paid work.
Is digital enough without calls?
No. Outsourcing sales needs conversations. Digital brings the buyer to the first one, ready.
How do we judge success?
By qualified enquiries and pilots, and by the quality of the questions asked. Judge it by pilots started and contracts signed from each source, set against the cost of the channel. Clicks and followers show activity, not whether buyers moved.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for BPO, KPO and contact centre companies

Everything else we would do for you.

Closest to this: strategy and research

Also for BPO, KPO and contact centre companies

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