Franchise consultants · Website
Build a site where a brand owner and an investor each find their own door.
A website for a franchise consultant has to serve two readers with different questions, the brand owner asking whether to franchise and the investor asking what to buy. GullySales works on the paths, the pages and the enquiry forms that let each reader find their answer.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
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Sales and marketing for franchise consultants, the overview.
Last updated 18 Oct 2026.
For franchise consultants
Where it usually goes wrong, and what we would do.
“The home page must ask who is reading”
A visitor arriving from a search should see two doors in the first screen: I own a business and I want to invest. A single message aimed at both reads as vague to each, and the visitor leaves.
“Investor pages lose trust the moment they promise”
A page of projected returns or a list of brands placed first looks like a portal. A page listing the questions to ask, the documents to read and the reasons to bring a lawyer reads as advice.
“Founders look for a method”
A brand owner wants to see how a model is built and how franchisees are screened. A page showing the stages, the documents and the screening sheet makes the work visible before any call.
“Proof on this site is approved or absent”
Earnings stay off. Where a brand has agreed, show the trade, the model and the outlets opened. Where it has not, describe the work without the name, and say that clients choose not to be named.
What we do
What we deliver for franchise consultants.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A two-door home page
A first screen that sends the brand owner and the investor to their own pages.
Result: A visitor chooses a path before scrolling.
A franchisor section
Pages on readiness, the documents, the model-building stages and the screening method.
Result: Each page ends with one readiness conversation.
An investor section
A buyer's guide, document explainers and a due-diligence checklist, with no returns quoted.
Result: The section names no brand and states no income.
Enquiry forms for each
One short form for each audience, asking the questions you need first.
Result: Every submission arrives labelled and routed.
A trust page
A page stating that you do not give legal advice, that a lawyer must review agreements and how you work with lawyers.
Result: The limits of your work are written plainly.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these franchise consultants.
- Consultants who prepare brands to franchise
- Franchise development advisers who find and screen franchisees
- Franchise buyer advisers who help investors choose a brand
- Agents and portals that list franchise opportunities
- Consultants specialising in food and beverage franchises
- Consultants specialising in education, retail or health and wellness franchises
- Master franchise and area development advisers
- Franchise legal and documentation specialists who work with consultants
How it works
How the website work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm structure and content
We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.
- 2
Design the site
Every page is designed against your brand identity and checked for how it should convert a visitor.
- 3
Build and test
The site is developed and tested across devices and browsers before anything goes live.
- 4
Load real content
Actual copy, images and information about your business replace placeholder content before launch.
- 5
Launch and hand over access
The site goes live with domain, hosting and content management access clearly handed to you.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should the site list franchise opportunities?
Do we need a blog?
Can the site carry brand-owner testimonials?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for franchise consultants
Everything else we would do for you.
Closest to this: search and visibility
Also for franchise consultants
Or start from the overview: sales and marketing for franchise consultants.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.