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Labour law consultants · Social media

Post what an HR head would forward to the founder.

Social media marketing for a labour law consultant means short, accurate posts that an HR head or an accountant would save or send on. GullySales works on the profile, the post topics and the habit of turning each explainer into something worth sharing.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of law firms at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026.

For labour law consultants

Where it usually goes wrong, and what we would do.

  • “LinkedIn is where HR heads read”

    HR heads and startup founders follow practitioners on LinkedIn. A profile that states the establishments you serve and the registers you work on reads as a working consultant. A profile that lists every Act reads as a brochure.

  • “A post is not advice”

    Readers act on what they see. A post that sounds like advice on a live dispute creates a risk for you and the reader. Write about the document and how to read it, and send the reader to a call for their own facts.

  • “The accountant shares what the owner needs”

    A chartered accountant forwards a short explainer to a client before saying anything in a meeting. Posts written to be forwarded, with the point in the first line, reach owners you never tagged.

  • “Owners seldom follow consultants”

    A factory owner is more likely to meet your post through a message from a contact than through a feed. Make each post work as a standalone note that can be pasted into a chat.

What we do

What we deliver for labour law consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A rewritten LinkedIn profile

    Headline, summary and featured section describing the establishments you serve and the registers you handle.

    Result: A visitor can state what you do after reading the top of the page.

  2. Post topics from your notice pages

    Each notice or register explainer cut into short posts that stand alone, each carrying the same state-and-change note.

    Result: One explainer yields posts you can schedule without new drafting.

  3. A one-page explainer image

    A clean image listing the registers an inspector asks for, formatted for LinkedIn and for forwarding in chat.

    Result: An accountant can forward it without retyping.

  4. A posting rules sheet

    What never to post: client names, notice contents, opinions on a live dispute or claims about outcomes.

    Result: Anyone in the practice can check a draft against the list.

  5. A reaction log

    A sheet noting which posts brought a message, a call or a profile visit from an owner or HR head.

    Result: You can see which topics bring real enquiries.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these labour law consultants.

  • Consultants serving factories and industrial estates
  • Contract labour and manpower agency compliance practices
  • Payroll, PF and ESI compliance consultancies
  • Retainer-based HR and labour law advisers for startups
  • Former labour department officers advising employers
  • Advocates who also advise on labour compliance
  • Consultants for shops, hotels and hospitals under state rules
  • Firms advising on terminations, domestic enquiries and settlements

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should we post on Instagram or Facebook?
Only if your buyers read there. Ask your last clients where they first saw your name. If the answer is LinkedIn and chat, put effort there. Advertising rules differ by profession and state, so check with your own council or adviser before publishing.
May we comment on a news story about a labour code?
Yes, if the comment explains in plain terms what the story means for an employer and says rules differ by state. Leave out predictions and anything that reads like a verdict on a pending case.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.