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Supply chain consultants · Lead generation

Bring in owners and finance heads who already know their stock is the problem.

Lead generation for a supply chain consultant means reaching the owner, finance head or supply head of a company whose stock, freight or vendor delays are costing money, and starting a conversation about a study. GullySales works on the pages, outreach and tracking that bring in those enquiries, matched to the product types you have handled.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of business consultants at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for supply chain consultants

Sales and marketing for supply chain consultants, the overview.

Last updated 18 Oct 2026.

For supply chain consultants

Where it usually goes wrong, and what we would do.

  • “The first call is about a symptom, not a study”

    An owner rings about dead stock in one godown or a stock-out at a dealer. Nobody asks for a network study. A lead system that records the symptom in the caller's words lets you scope the study from what hurt, rather than from your own menu.

  • “A finance head and a supply head are different leads”

    The finance head sees stock days and payables in the balance sheet. The supply head sees late vendors and half-empty shelves. One enquiry form for both loses the reason each of them reached out, and the follow-up then speaks to the wrong worry.

  • “Referral leads arrive without a form”

    A 3PL operator, an ERP partner or a banker mentions your name to a client in a meeting. That lead never touches your website. Unless someone writes down who referred whom, the best source of studies goes uncounted and unthanked.

  • “Product type decides whether the lead fits”

    A pharma distributor with expiry control and a spares dealer with slow movers need different studies. Taking every enquiry fills the calendar with work you have not done before, and the proposal reads like it.

What we do

What we deliver for supply chain consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Problem-led landing pages

    Pages for dead stock, stock-outs, freight cost and vendor delays, each opening with the sentence the buyer would say and ending with one clear way to start.

    Result: Each page names one problem and offers one next step.

  2. An enquiry form that records the symptom

    A short form asking for the role, the product type and the problem in the buyer's own words, with the data-request list offered after submission.

    Result: Every enquiry shows who asked and what hurt.

  3. Outreach to named roles

    LinkedIn messages to finance heads, supply heads and plant heads at companies in the segments you serve, each with a single note on reading a stock report.

    Result: A list of named contacts with the message each received.

  4. A referral register

    A simple sheet recording which 3PL, ERP partner or banker sent which client, and the thanks or update sent back.

    Result: You can see which introducers bring studies, not just enquiries.

  5. A qualification checklist

    A short set of questions on product type, data availability and who signs the fee, used on the first call before a proposal is written.

    Result: Proposals go only to enquiries you can serve well.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these supply chain consultants.

  • FMCG and consumer goods distributors with many SKUs and many outlets
  • Pharma and healthcare product distributors with batch and expiry control
  • Auto component and spare parts makers and dealers
  • Engineering and capital goods manufacturers with long vendor lead times
  • Cold chain, food and perishables businesses
  • Retail and apparel chains with store replenishment
  • E-commerce brands with several warehouses and returns
  • Agri-input and agro-processing businesses with seasonal buying

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which leads should a supply chain consultant refuse?
Refuse the ones outside the product types you have handled, and those without access to stock and purchase data. A study with no data is a guess. The qualification checklist makes that decision visible on the first call.
Do paid ads suit a consulting study?
They can suit a narrow problem such as dead stock for distributors, where the searcher is already looking. Broad terms like supply chain consulting bring students and software sellers. We choose the terms with you after reading your brief.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for supply chain consultants

Everything else we would do for you.

Closest to this: leads and follow-up

Also for supply chain consultants

Or start from the overview: sales and marketing for supply chain consultants.

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