Commercial interior designers · CRM
Keep each owner's lease date, layout and quote in one place instead of in someone's phone.
A CRM for a commercial interior designer is the record of every owner from first message to signed agreement, with lease dates, layout versions and quotes beside the name. GullySales works on setting up a simple CRM in a tool your team will actually open, and on the fields that match how you sell.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
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Sales and marketing for commercial interior designers, the overview.
Last updated 18 Oct 2026.
For commercial interior designers
Where it usually goes wrong, and what we would do.
“The lease date is the most valuable field and nobody records it”
An owner whose possession date is close needs a reply today. One whose lease is months off can be called later. Without the date in the record, every enquiry is handled in the order it arrived.
“Several versions of a layout live in different chats”
The first layout, the revised one and the one the owner took to a contractor sit in email and WhatsApp. When someone asks what was sent, the answer is a search through phones. The record should hold the version and the date sent.
“Quotes are compared and then forgotten”
An owner receives a quote, says they will think about it and goes quiet. Without the quote date and the next step in the record, no one calls. The studio finds out later that a contractor built the layout.
“A tool too heavy for the team is abandoned”
A system with a long list of fields and screens is filled in once and then left. For a small studio, a short list of fields and a tool such as Zoho CRM, HubSpot or a well-built sheet is more use than a large product.
What we do
What we deliver for commercial interior designers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A pipeline that matches your stages
Enquiry, brief taken, layout meeting, layout sent, quote sent, agreement, lost, with a reason noted for each loss.
Result: You can see where owners stop.
Fields for what you need to know
Business type, space size, lease and possession dates, opening target, who decides, who pays and the source.
Result: The record answers the first questions on every call.
A rule for every enquiry
Each new lead gets an owner on the team and a next action with a date.
Result: No enquiry sits without a named person.
Import of past enquiries
Your recent enquiries and quotes entered or imported so the history is there from the start.
Result: You begin with real records, not an empty screen.
Training the team in the routine
A short session on what to enter at which step, with a one-page guide kept beside the tool.
Result: Everyone enters the same things in the same place.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these commercial interior designers.
- Designers for clinics and diagnostic centres
- Restaurant, café and cloud-kitchen designers
- Salon, spa and fitness studio designers
- Showroom and dealership designers
- Bank, finance and service-counter designers
- Co-working and coaching centre designers
- Hotels and guest houses at small scale
- Studios that work for franchise owners
How it works
How the CRM work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales management. A target, a review routine and someone who owns the number.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3 · you are here
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which tool should we use?
Can the CRM link to WhatsApp?
What about our existing project files?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for commercial interior designers
Everything else we would do for you.
Closest to this: leads and follow-up
Also for commercial interior designers
Or start from the overview: sales and marketing for commercial interior designers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.