Furniture designers · Social media
Turn Instagram admirers into people who ask for a size and a price.
Social media marketing for a furniture designer is showing the work and the making where buyers and specifiers already look, then giving them a step beyond the like. GullySales works on what you post, how each post leads to a quote and how you stay in sight of interior designers.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For furniture designers
Where it usually goes wrong, and what we would do.
“A beautiful finished photo is the least persuasive post”
Every studio posts the finished table in a lovely room. The posts that make a buyer trust you show the sketch, the timber being chosen, the joint being cut and the finish applied. They show a real person making a real thing, which is what someone about to pay an advance wants to see.
“Pinterest and Instagram do different jobs”
Instagram holds your current work and your voice. Pinterest keeps pieces in front of people planning a room, long after the post would have disappeared. LinkedIn reaches architects and hospitality buyers. Using one platform for all three audiences wastes the work.
“Likes from other designers do not pay”
A feed full of admiring comments from other makers is flattering and brings no commissions. Posts need a clear next step for a buyer: a link to the piece page, a line on how to commission, a pinned post on your process.
“Posting stops when the workshop is busy”
The feed goes quiet exactly when you are producing something worth showing. Photographing the work as it is made and keeping a small stock of posts ready means the account stays alive while you are at the bench.
What we do
What we deliver for furniture designers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A choice of platforms for each audience
A written decision on what goes on Instagram, Pinterest and LinkedIn, and who each is for.
Result: You know which platform serves which buyer and stop posting everywhere.
A making-of content plan
A set of recurring post types built around sketches, materials, joinery, finishing and delivery, drawn from work already in the studio.
Result: Each commission produces material for several posts.
A pinned route to enquiry
A profile link, highlights and pinned posts that explain how to commission a piece and take the buyer to the quote form.
Result: A visitor can find how to ask without sending a vague message.
Direct message replies for commission questions
Short written answers to the questions that arrive in messages: price range, timber, lead time, delivery, customisation.
Result: Replies stay consistent whoever answers them.
A reading of what brings enquiries
A look at which posts were followed by a quote request, not which drew the biggest number of likes.
Result: You can see what to keep making and what to drop.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these furniture designers.
- Studio furniture designers selling commissions and limited editions
- Designers who create ranges for a manufacturer on a royalty
- Custom furniture designers for hotels, restaurants and offices
- Bamboo, cane, reclaimed wood and metal furniture designers
- Designers working with traditional craft clusters
- Product design studios with a furniture line
- Furniture designers who also do interior detailing
- Young designers launching a first collection
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we boost posts?
Is it worth showing prices in posts?
How do we handle people copying our designs from posts?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for furniture designers
Everything else we would do for you.
Closest to this: content and social
Also for furniture designers
Or start from the overview: sales and marketing for furniture designers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.