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Commercial real estate developers and brokers · Content marketing

Answer the CFO's questions about rent, CAM and lock-in before the first tour.

Content marketing for commercial real estate is the guides, building notes and comparisons that admin heads, founders, retail site teams and investors read while deciding where to take space. GullySales writes them from the questions your leasing team hears on tours, so the occupier arrives already knowing your terms.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Content marketing

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the first conversation onward, choosing topics that match real search demand rather than guesses.

Also for commercial real estate developers and brokers

Sales and marketing for commercial real estate developers and brokers, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For commercial real estate developers and brokers

Where it usually goes wrong, and what we would do.

  • “Brochures describe the lobby, occupiers ask about the bill”

    A CFO wants super built-up against carpet, CAM, power charges and escalation, set out plainly. A brochure of lifestyle photographs answers none of it.

  • “First-time occupiers do not know the vocabulary”

    A founder taking a first office has never read a term sheet. The landlord who explains lock-in, deposit and fit-out periods wins him before a broker does.

  • “Every tour repeats the same questions”

    Your leasing manager answers the same questions about power backup and parking on every tour. Written down once, they free the tour for the floor itself.

What we do

What we deliver for commercial real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A plain guide to the cost of occupancy

    Rent, CAM, power, parking, deposit and fit-out explained for your buildings, so a CFO can work out the full cost of the space himself.

    Result: Occupiers compare your total cost, not only the headline rent.

  2. Building notes for each property

    Power load and backup, floor-to-ceiling height, lifts, fire approvals, parking and any green rating held, written for a facilities head.

    Result: The facilities check is done before the tour.

  3. Micro-market guides

    What it is like to run a business from the corridor: metro and bus links, food for staff, banks, hotels for visiting clients and traffic at shift change.

    Result: An HR head can defend the location to the staff.

  4. A first office guide for founders

    Lock-in, deposit, fit-out periods, GST on rent and the documents a landlord asks for, explained for someone signing a lease for the first time.

    Result: A first-time occupier rings you to ask, not a broker.

  5. Fit-out stories from tenants

    Short write-ups of how a tenant's floor was fitted out, published with the tenant's permission and without rent figures.

    Result: An occupier sees a finished floor, not a bare slab.

How the result is measured

  • Pages published
  • Organic traffic
  • Enquiries from content pages

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full content marketing page

Questions occupiers ask first

The questions an occupier or investor asks before a tour, and the piece that answers each.

What will this floor cost us in total?
A cost-of-occupancy page for the building: rent basis, CAM, power, parking and deposit, laid out the way a CFO builds a budget, with any worked example marked as illustrative.
Super built-up or carpet: what are we paying for?
An explainer showing your building's efficiency floor by floor, with the floor plate marked, so the buyer sees the usable area before he sees the rent.
Can our people get here easily?
A location note with the metro station, bus routes, the highway exit and the drive at shift change, written for the HR head who must sell the move to staff.
What does the lock-in mean if we grow or shrink?
A plain guide to lock-in, expansion rights and exit, using your standard term sheet and read by your lawyer before it is published.
Is this shed right for our goods?
A warehouse note covering clear height, floor load, docks, fire approvals and the trucks the yard can turn, matching the logistics head's own checklist.
Who is the tenant, and how firm is the lease?
A pre-leased unit note giving the tenant type, lock-in and escalation terms, with the lease deed shared as the lease allows and no promise of a return.

Who it is for

This is written for these commercial real estate developers and brokers.

  • Office and IT park developers
  • Retail, high street and showroom space owners
  • Warehousing and logistics park developers
  • Industrial shed and land owners near state industrial estates
  • Commercial brokers and tenant representation firms
  • Managed office and coworking operators
  • Sellers of pre-leased shops and offices
  • Owners of single commercial buildings leasing floor by floor

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the content marketing work runs

  1. 1

    Confirm the plan

    Topics and formats for the coming month are confirmed against the content strategy.

  2. 2

    Produce and review

    Content is written or filmed, then reviewed by someone who knows your trade before it goes out.

  3. 3

    Publish and distribute

    Finished content is published to the site and pushed through the channels your buyers actually use.

  4. 4

    Track enquiries

    Enquiries are traced back to content where a direct line exists, and reported honestly where it does not.

  5. 5

    Report and adjust

    We report results and adjust the next topics based on what actually worked.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Who writes the technical parts, like power and fire approvals?
Your facilities or projects engineer gives the facts and checks the draft; we write it in plain words. Nothing about approvals or loads goes up without that engineer's sign-off, because a broker will forward it as fact.
Should we write in English only?
For corporate occupiers and consultants, English does the job. For shops and small offices on a local high street, a Kannada, Hindi or Marathi version of the main page reaches the trader who rings from the banner.
Is a video walkthrough better than a written guide?
Use both, for different people. A walkthrough shows the floor, the lobby and the view to an admin head who cannot visit yet. The written guide carries the terms and specifications a CFO and a lawyer need to read.
Can we publish a list of our current tenants?
Only with each tenant's written permission, and some leases forbid it. Named tenants persuade other occupiers, so ask at signing and record the answer.
Do you work with commercial brokers or only with developers?
Both. A developer or landlord needs building pages, a broker pack and a record of who introduced each occupier. A broker needs micro-market pages and a requirement record that does not live in one person's phone, and we work out which comes first after the first conversation.
Do we need RERA registration to market commercial space?
It depends on whether you sell units or lease them, and on your state's rules, which change. A project selling offices or shops to buyers may need registration before it is advertised. Check with your lawyer before any sale campaign runs; we publish registration details only after you confirm them in writing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for commercial real estate developers and brokers.

All articles

More for commercial real estate developers and brokers

Everything else we would do for you.

Or start from the overview: sales and marketing for commercial real estate developers and brokers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need