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Commercial real estate developers and brokers · Lead generation

A tenant requirement arrives by broker, banner or LinkedIn, and each needs its own reply.

Lead generation for commercial real estate brings in requirements from companies, retail chains, logistics firms and investors who need space. They arrive through brokers, search, LinkedIn and the to-let banner on the building. GullySales sets up each source, records who introduced every requirement, and measures which sources reach a signed lease.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Demand and lead generation

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for commercial real estate developers and brokers

Sales and marketing for commercial real estate developers and brokers, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For commercial real estate developers and brokers

Where it usually goes wrong, and what we would do.

  • “A requirement is not a lead until it has a size and a date”

    A name and a number tells you nothing. Seats or area, the move date and the end of the current lease decide whether it is worth a tour.

  • “Brokers share one requirement with every landlord”

    A requirement posted in a broker group reaches every landlord on the corridor the same afternoon. Whoever sends back a floor plate and terms first gets the tour.

  • “Tenants already in the building are a source”

    A growing tenant needs another floor, and the companies around it hear about your building over lunch. Few landlords ask either of them.

What we do

What we deliver for commercial real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A broker list for your micro-market

    The large consultancies and the local brokers who place occupiers on your corridor, with the person who handles office, retail or warehouse requirements at each.

    Result: Your inventory reaches the people holding the requirements.

  2. A requirement form that qualifies at entry

    Fields for seats or area, budget basis, move date, current lease end and whether the enquirer is the occupier or a broker.

    Result: The leasing team ranks requirements before ringing anyone.

  3. A to-let banner that can be traced

    A tracked number on the banner and the building signage, so calls from passing traffic are counted as their own source.

    Result: You know what the banner brings in.

  4. Expansion conversations with sitting tenants

    A planned talk with each tenant about hiring plans and whether more space is needed, held before they start looking elsewhere.

    Result: Expansion space is offered in-house first.

  5. LinkedIn outreach to corporate real estate heads

    Short, specific messages to admin and facilities heads at companies whose leases are coming up, with one floor plate attached.

    Result: The occupier hears of the building before the broker's shortlist.

  6. Source reporting against the baseline

    Requirements, tours and signed leases by source, measured from the baseline recorded before work starts.

    Result: Spend moves to the source that signs.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where requirements come from

Where a commercial landlord's requirements arrive, what to record and how to reply.

Broker requirement on WhatsApp
Record the broker, the company if named, the time received, the area and the move date. Reply with one floor plate, the rent basis and the free date, and log it as that broker's introduction.
Property consultant mandate
A large consultant runs a formal search for a corporate occupier. Record the mandate, the proposal deadline and the format asked for, and reply in that format, not with your brochure.
Call from the to-let banner
Most callers are local businesses or small offices. Record the caller, the space wanted and the number dialled, and offer a viewing that day if the floor is ready to show.
Portal enquiry for a shop or small office
Record the portal, the listing and the area wanted. Ring back with the rent, the deposit basis and the CAM charges, since these buyers compare those first.
Investor asking about a pre-leased unit
Record the investor, the budget band and whether an adviser is involved. Send the tenant type, lock-in and escalation terms, and share the lease deed only as the lease allows.
Sitting tenant needing more space
Record the current floor, the headcount plan and the lease end. Offer what is free in the building before the tenant's broker is asked to look elsewhere.

Who it is for

This is written for these commercial real estate developers and brokers.

  • Office and IT park developers
  • Retail, high street and showroom space owners
  • Warehousing and logistics park developers
  • Industrial shed and land owners near state industrial estates
  • Commercial brokers and tenant representation firms
  • Managed office and coworking operators
  • Sellers of pre-leased shops and offices
  • Owners of single commercial buildings leasing floor by floor

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy lists of companies looking for office space?
No. Lists sold as companies looking for space are old, shared with every landlord, and the people on them never agreed to hear from you. Build your own list of admin and facilities heads on your corridor from LinkedIn and your brokers.
The same company came to us through two brokers. Who gets the commission?
Whoever your written introduction rule names, which is why the rule has to exist before the dispute. Record the date, time and broker the moment a requirement is shared, and send the rule to every broker with the pack.
What makes a requirement worth a tour?
A known area or seat count, a move date that fits when your floor is free, a budget that matches the rent basis and a named decision maker. A requirement missing two of those gets a floor plate by mail, not a morning of your leasing manager's time.
Are expos and industry events worth it for commercial leasing?
Property expos draw home buyers. Gatherings of admin, facilities and HR heads, and local chamber of commerce meetings, put you in front of occupiers instead. Bring a one-page floor sheet and record every conversation as an event lead.
Do you work with commercial brokers or only with developers?
Both. A developer or landlord needs building pages, a broker pack and a record of who introduced each occupier. A broker needs micro-market pages and a requirement record that does not live in one person's phone, and we work out which comes first after the first conversation.
Do we need RERA registration to market commercial space?
It depends on whether you sell units or lease them, and on your state's rules, which change. A project selling offices or shops to buyers may need registration before it is advertised. Check with your lawyer before any sale campaign runs; we publish registration details only after you confirm them in writing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for commercial real estate developers and brokers.

All articles

More for commercial real estate developers and brokers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for commercial real estate developers and brokers

Or start from the overview: sales and marketing for commercial real estate developers and brokers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need