Skip to content
GullySales
GullySales
Tell us what you need

Commercial real estate developers and brokers · CRM

Keep every requirement, introduction and lock-in date in one record the company owns.

A CRM for commercial real estate is the record of every requirement and every tenant. It holds the area needed, move date, introducing broker, tours, test fits and term sheet stage, then the lock-in and escalation dates once signed. GullySales sets up those fields and the introduction rule, so the record outlasts any one leasing manager.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for CRM implementation and customisation

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for commercial real estate developers and brokers

Sales and marketing for commercial real estate developers and brokers, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For commercial real estate developers and brokers

Where it usually goes wrong, and what we would do.

  • “A requirement lives for months”

    Between the first call and a signed lease come tours, test fits, a board approval and legal review. Notes on one manager's phone do not last that long.

  • “The lease is the start of the next sale”

    Lock-in end, escalation date and renewal notice are sales dates. A CRM that stops at signing leaves the renewal to chance.

  • “One company, several requirements”

    A corporate occupier may want an office in one city and a warehouse in another. Record the company once with the requirements under it, or two of your people ring the same CFO.

What we do

What we deliver for commercial real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A requirement record with commercial fields

    Area or seats, space type, budget on a rent basis, move date, current lease end, fit-out need and decision makers, held centrally.

    Result: Any manager can pick up a requirement halfway through.

  2. Introductions logged as they arrive

    Broker, company, date and time of the first introduction, with the validity your rule sets shown beside it.

    Result: Commission questions are answered from the record.

  3. Tours and test fits as events

    Which floors were shown, who attended, what the occupier asked for, and the test-fit layout sent afterwards.

    Result: The next call picks up where the tour stopped.

  4. Stages that match a commercial deal

    Requirement, tour, test fit, proposal, term sheet or LOI, legal review, lease signed and fit-out, with a reason needed before anything is closed as lost.

    Result: The pipeline reads the way leases are signed.

  5. Tenant dates after signing

    Lock-in end, escalation, renewal notice and lease expiry for each tenant, with a named owner for each renewal conversation.

    Result: Renewals start from the record, not from a notice letter.

  6. Stacking plan beside the pipeline

    Which floors and units are free, held under a term sheet or let, visible next to each requirement.

    Result: Nobody offers a floor that went under LOI last week.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

What to record, and when

What a commercial leasing team should record about each requirement and tenant, and whether software is needed yet.

First introduction, with date and time
Record who brought the requirement, the company named and the exact time. Introductions decide commission, and memory loses that argument.
Area, move date and current lease end
Write all three at the first call. A company whose lease ends well after your floor is free is a requirement to plan for, not one to chase this week.
Who signs on the occupier's side
Name the admin head, the CFO, the founder or the board, and note which of them has toured. A deal stalls at whoever has not seen the floor.
Term sheet points still open
List lock-in, escalation, rent-free fit-out period, deposit and car parks as agreed or open. Legal review moves faster when the open points are written down.
Tenant dates once the lease is signed
Enter lock-in end, escalation and renewal notice for each tenant. Keeping a tenant costs less than finding a new one, and the renewal starts from these dates.
Do you need software yet?
One broker with a few live requirements can work from a sheet. A landlord with several buildings, brokers and tenants needs a shared CRM, because introductions and lease dates cannot sit in one person's file.

Who it is for

This is written for these commercial real estate developers and brokers.

  • Office and IT park developers
  • Retail, high street and showroom space owners
  • Warehousing and logistics park developers
  • Industrial shed and land owners near state industrial estates
  • Commercial brokers and tenant representation firms
  • Managed office and coworking operators
  • Sellers of pre-leased shops and offices
  • Owners of single commercial buildings leasing floor by floor

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the crm work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Our leasing team works on WhatsApp. How does that get into the CRM?
Use a business WhatsApp number the company owns, and log the requirement, the floor plate sent and the reply in the record after each exchange. Brokers keep messaging as they do now. The introduction time must be copied in, not left in a chat.
Our managers do not update the record. What works?
Make the record the only place a tour can be booked and a term sheet raised from. Then pay incentives on what the record shows. A rule without that link is ignored soon after it is announced.
Who owns the data if brokers register requirements in our CRM?
You do, as the landlord. Give brokers a form to register requirements, with no access to other brokers' introductions or your tenant list. Write the arrangement into the broker agreement.
Can one CRM hold both leasing and the sale of units?
Yes, with separate stages. A lease runs through tour, test fit, term sheet and lease deed; a sale runs through tour, offer, agreement and registration. Keep two pipelines on one company record, so an occupier who later buys is recognised.
Do you work with commercial brokers or only with developers?
Both. A developer or landlord needs building pages, a broker pack and a record of who introduced each occupier. A broker needs micro-market pages and a requirement record that does not live in one person's phone, and we work out which comes first after the first conversation.
Do we need RERA registration to market commercial space?
It depends on whether you sell units or lease them, and on your state's rules, which change. A project selling offices or shops to buyers may need registration before it is advertised. Check with your lawyer before any sale campaign runs; we publish registration details only after you confirm them in writing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for commercial real estate developers and brokers.

All articles

More for commercial real estate developers and brokers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for commercial real estate developers and brokers

Or start from the overview: sales and marketing for commercial real estate developers and brokers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need