Skip to content
GullySales
GullySales
Tell us what you need

Modular kitchen companies · Digital marketing

Your marketing year is a handover calendar, not twelve equal months.

Digital marketing for a kitchen company is deciding which towers, which designers and which season get the money this quarter. GullySales builds the plan around the handover calendar near your showroom, splits the budget between search, social and designer outreach, and reports showroom visits.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of modular kitchen companies at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for modular kitchen companies

Sales and marketing for modular kitchen companies, the overview.

Last updated 5 Oct 2026.

For modular kitchen companies

Where it usually goes wrong, and what we would do.

  • “Two buyers, two plans”

    A family with keys needs advertising and a showroom visit. A designer with three live projects needs samples, a partner kit and a delivery record, and that side should not be paid for out of whatever is left.

  • “The festival date is a deadline, not a discount”

    Families want the kitchen in before a griha pravesha or a family function, which puts the real deadline weeks before the date. Work the campaign backwards from the fitting slots.

  • “Every channel is measured on showroom visits”

    Nobody signs a kitchen order from a screen, whatever the reel did for your view count. The visit is where the layout, the material and the advance are settled.

  • “Advertising cannot outrun a site running late”

    One project delivered two weeks late costs you a designer's next three. What the factory and the fitting team can carry sets the size of the campaign.

What we do

What we deliver for modular kitchen companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A quarter plan tied to the handover calendar

    Which projects hand over in the next three months, what runs for each of them, and the money set aside for the designer side.

    Result: Spending follows the buildings where kitchens are being chosen.

  2. The budget split between family and designer

    A share for advertising to families and a separate share for samples, partner kits and visits to practices, agreed before the quarter starts.

    Result: The designer relationship stops being an afterthought.

  3. A production cap on every offer

    How many kitchens the factory and the installers can deliver in the festival weeks, checked before an offer goes out.

    Result: You do not sell the weeks you cannot install.

  4. One photography shoot feeding every channel

    The finished kitchen shoot, the captions naming locality and layout, and the same images used on the site, Maps, quotes and social.

    Result: One morning of photography covers the quarter.

  5. A follow-up rule behind every channel

    Who answers a call, a message and a form, within what time, and what happens the day after a design is shared.

    Result: The enquiries a campaign creates get worked.

  6. A report ending at showroom visits

    Enquiries by source, visits booked, visits kept, designs shared and orders signed, read against the baseline taken before the work started.

    Result: Every channel is judged on families who walked in.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where to start for a showroom

Start with the families about to get their keys, and the designers who advise them.

Business Profile for the showroom
Add the showroom address, opening hours, and photographs of finished kitchens by layout: L-shape, parallel, island. Record each direction request and call and ask visitors what they searched.
Handover list
List apartment projects within your service area with their expected handover and the builder's sales office. Introduce the showroom to the office and note which families are referred.
Designer relationship list
List the interior designers who send clients, with what each prefers in finish, hardware and payment. Record the clients each one sent and the orders that closed.
Showroom visit booking on WhatsApp
Send each enquiry a slot to visit and a note on what to bring: floor plan and measurements. Label each chat as booked, visited, design shared or advance paid.
Photographs of installed kitchens
Photograph each finished kitchen with the owner's consent, naming the layout and the finish. Use the same set on the profile, WhatsApp and Instagram, and note which one a visitor mentions.
What to leave until later
Do not begin with offers on every festival, video walkthroughs or paid ads across the whole city. Wait until you know which handover projects and designers bring visits that end in an advance.

Who it is for

This is written for these modular kitchen companies.

  • Modular kitchen showrooms and studios
  • Kitchen and wardrobe manufacturers with their own factory
  • Franchise showrooms of national kitchen brands
  • Imported and premium German or Italian kitchen dealers
  • Kitchen companies working mainly through interior designers
  • Builder-tied kitchen vendors for apartment projects
  • Stainless steel and commercial kitchen fabricators
  • Kitchen renovation specialists for older homes

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
If we can afford only one thing, what should it be?
The showroom visit and what happens after it. Photographs of finished kitchens, a Maps listing that works and a follow-up routine after each design cost little and decide most orders. Advertising into a showroom that does not follow up spends the money twice.
Should something run every month, or only in the handover quarters?
Keep search and the photographs going all year, because a renovation enquiry can arrive in any month. Save the heavier spending for the quarters when towers near you hand over. An account switched off completely loses the ground it just bought.
Can the showroom manager run the marketing, or do we hire someone?
The showroom manager should own visits, follow-up and the handover list, as they speak to families daily. Outside help suits photography, the profile and ads. A manager asked to do everything will drop follow-up first, which is where orders are lost.
How do we separate sales that came from ads from those that came from designers?
Record the source on the first visit slip and again on the order form: ad, profile, designer, builder, past client. Look at orders and advances, not visits. Designer sales often have a different order size and timeline.
How do we compete with the large online interior brands?
On what they find hard: a showroom the family can touch and an installer who comes back when a hinge sags. A material sheet naming the board and hardware, sent with the quote, often decides it.
When should we start marketing to a new apartment project?
Two to three months before handover. Families start looking at kitchens when possession letters go out, and most have chosen within weeks of getting the keys.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for modular kitchen companies.

All articles

More for modular kitchen companies

Everything else we would do for you.

Or start from the overview: sales and marketing for modular kitchen companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need