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Modular kitchen companies · Pay per click advertising

The measure is showroom visits booked, not forms filled.

Paid advertising for a kitchen company competes with national brands spending on the same keywords, so the work is qualifying before the click is paid for. GullySales targets the localities taking possession, writes the advertisement that states a range, and counts showroom visits rather than form fills.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of modular kitchen companies at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for modular kitchen companies

Sales and marketing for modular kitchen companies, the overview.

Last updated 5 Oct 2026.

For modular kitchen companies

Where it usually goes wrong, and what we would do.

  • “A range in the advertisement filters the click”

    Leaving the rate out brings every browser, and your designer loses an evening to a family with a third of the budget. Saying where you start costs a few clicks and saves more evenings.

  • “Bid where the keys are being handed over”

    Campaigns set to the pin codes of towers in possession this quarter reach families in their deciding weeks. A city-wide campaign mostly reaches people who moved in two years ago.

  • “Cheap lead forms fill with numbers that never answer”

    A form on a feed asks nothing of the person filling it, and the call back goes unanswered. A booking for a showroom slot costs more and is worth more.

  • “You cannot outbid a national interior brand”

    They buy every kitchen keyword in every city, month after month. Where they are thin is the project name, the locality and the family who wants to meet somebody who works nearby.

What we do

What we deliver for modular kitchen companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Targeting drawn around possession, not the city

    Pin codes and radius set to the towers handing over this quarter and the belt your installers already serve.

    Result: Clicks come from families in their deciding weeks.

  2. A starting range stated in the advertisement

    The rate you start at and what it covers, written into the advertisement text and repeated on the page behind it.

    Result: Fewer evenings are spent designing for the wrong budget.

  3. A landing page that asks four questions

    Carpet area, possession or renovation date, layout and budget band, asked before a call is booked rather than after a design is made.

    Result: The enquiry reaches your designer already qualified.

  4. Keywords split by what the searcher wants

    Separate campaigns for rate searches, layout searches, locality searches and the wardrobe and full interiors searches.

    Result: You can drop the group that never books a visit.

  5. A negative list for work you do not want

    Terms covering carpenters, second-hand units, repair jobs, employment enquiries, franchise offers and cities you do not install in.

    Result: The budget stops leaking to enquiries you would refuse.

  6. Showroom visits counted against spend

    Every advertisement enquiry traced through the call, the visit booked, the visit kept and the design shared, beside the baseline taken at the start.

    Result: You judge the account on families who walked in.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches from a family choosing a kitchen, and the ones from people with no budget or no flat yet.

Modular kitchen design, plus city or area
Bid. A family typing this is at the planning stage. Put your starting range and the city in the advert, and ask the kitchen size and when possession is, so the call back starts with facts.
Kitchen price for a size, such as L-shaped or parallel kitchen
Bid selectively. The buyer has a layout in mind. Land the click on a page that explains what each layout includes, not a rate, and ask for the plan or a site photo.
Kitchen and wardrobe together, plus 2 BHK or 3 BHK interiors
Bid if you do the full flat, in a campaign of its own. The buyer is an apartment owner. Name the BHK in the advert and ask for the builder's name and handover date.
Carpenter, jobs, course and franchise
Block. Add carpenter, job, vacancy, course, franchise, dealership and machine as negatives. They type kitchen words but want work, not a kitchen.
Where the click lands
Send it to a page with three finished kitchens, the finish options and a form asking size, layout and possession date. Do not send it to a long portfolio.
Counting a real enquiry
Count a showroom booking, or a call or form that gives a flat size and a date. A name and number alone are not enough. Log the source and mark which ones reached a design visit.

Who it is for

This is written for these modular kitchen companies.

  • Modular kitchen showrooms and studios
  • Kitchen and wardrobe manufacturers with their own factory
  • Franchise showrooms of national kitchen brands
  • Imported and premium German or Italian kitchen dealers
  • Kitchen companies working mainly through interior designers
  • Builder-tied kitchen vendors for apartment projects
  • Stainless steel and commercial kitchen fabricators
  • Kitchen renovation specialists for older homes

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Our lead cost on social is low but nothing converts. Why?
Because a form on a feed asks nothing of the person filling it. Add a question about possession date and carpet area, or move the money to search. A costlier enquiry that reaches the showroom is the cheaper one.
Is advertising worth it when we have one showroom?
Yes, inside the distance a family will travel to open a drawer and feel a shutter. Set the radius by where your installers work and where your last twenty orders came from. Beyond that the clicks end at a showroom closer to them.
Should we bid on national kitchen brand names?
Usually not. A buyer typing a national brand's name wants that brand, and you cannot win with a higher bid. Hold your own showroom name and spend on design and area searches where a local firm can compete.
Are lead forms on Meta worth it for a showroom?
They can fill a diary with people who clicked once and never answer. Add a question on flat size and possession date, and call the same day. Compare Google calls and Meta forms by design visits booked, not by form counts.
How do we compete with the large online interior brands?
On what they find hard: a showroom the family can touch and an installer who comes back when a hinge sags. A material sheet naming the board and hardware, sent with the quote, often decides it.
When should we start marketing to a new apartment project?
Two to three months before handover. Families start looking at kitchens when possession letters go out, and most have chosen within weeks of getting the keys.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for modular kitchen companies.

All articles

More for modular kitchen companies

Everything else we would do for you.

Or start from the overview: sales and marketing for modular kitchen companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need