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Modular kitchen companies · Social media

The reel travels and the buyer lives four kilometres away.

Social media for a kitchen company sells a finished kitchen in a building people recognise, not a shutter in close-up. GullySales plans the shoot after every installation, writes captions naming the locality and the layout, and moves the comment asking for a rate into a showroom appointment.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of modular kitchen companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for modular kitchen companies

Sales and marketing for modular kitchen companies, the overview.

Last updated 5 Oct 2026.

For modular kitchen companies

Where it usually goes wrong, and what we would do.

  • “A reel with no locality is a reel for another city”

    Kitchen videos travel well and the messages arrive from places you cannot install in. The project name or the area in the caption turns views into visits.

  • “Photograph the kitchen before the family moves in”

    Once the vessels and the mixer are out, the kitchen photographs badly and the family is less willing. The shoot belongs in the two days between handover and shifting.

  • “Answering the rate in public is a trap”

    A figure under a reel is read without the carpet area or the material behind it, and quoted back at you later. Reply in the message with a range and a showroom slot.

  • “Designers watch quietly and never comment”

    A practice forms its view of your finishing from the same posts and leaves no trace. Show what they check: edge banding, shadow gaps, corner mechanisms.

What we do

What we deliver for modular kitchen companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A shoot slot inside the installation schedule

    Two hours booked between snag closing and the family shifting in, with the angles, the lighting and the clips to capture written down.

    Result: Every finished kitchen produces something to post.

  2. Captions carrying locality, layout and size

    The project or area, the layout, the carpet area and the finish in every caption, with the booking link in the profile.

    Result: Viewers nearby see a kitchen made for a flat like theirs.

  3. Paid reach limited to the belt you install in

    Boosts set to the localities with handovers now, behind the two or three posts that already earned attention.

    Result: The budget follows families who can reach your showroom.

  4. A reply routine for rate comments

    A saved answer giving the starting range and offering a showroom slot, used in messages rather than under the post.

    Result: The comment becomes an appointment.

  5. Detail posts aimed at design practices

    Close work on edge banding, shadow gaps, corner mechanisms and carcass joints, posted for the people watching without commenting.

    Result: Designers see a standard they can risk a client on.

  6. Written consent for every home filmed

    Permission taken at handover before a flat is photographed, with the flat number kept out of the caption.

    Result: Nobody objects once the post is up.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where kitchen buyers look, and what to post for each.

Instagram reels of an installed kitchen
Show one kitchen with its layout, such as L-shaped, parallel or U, the carcass and shutter material and the hardware brand. Name the building or locality in the caption.
Facebook groups for new apartment projects
Join resident groups of the project where you are installing. Be useful: answer a measurement or material question. Read the rules on business posts first.
Pinterest boards by layout and finish
Pin finished kitchens by layout and shutter finish, linked to a project page. Buyers arrive with a pin and a question.
YouTube walkthrough of a finished kitchen
Open drawers, corner units and the chimney position on camera. Interior designers send the link to clients who need to see the fittings.
WhatsApp status for showroom visitors
Post installation-day photographs for families who visited and did not sign. They see work in progress, which is more convincing than a render.
What not to post
Do not post a 3D render as a built kitchen, or another maker's design. Label designs as designs, and keep nameplates and family photographs out of frame.

Who it is for

This is written for these modular kitchen companies.

  • Modular kitchen showrooms and studios
  • Kitchen and wardrobe manufacturers with their own factory
  • Franchise showrooms of national kitchen brands
  • Imported and premium German or Italian kitchen dealers
  • Kitchen companies working mainly through interior designers
  • Builder-tied kitchen vendors for apartment projects
  • Stainless steel and commercial kitchen fabricators
  • Kitchen renovation specialists for older homes

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we answer the how much comment in public?
Give a starting range and move it to messages. A single figure with no carpet area or material behind it comes back at you in a negotiation. What the person is really asking is whether you work in their building.
Is a professional shoot worth it for every kitchen?
For a handful a year, yes, and a steady phone covers the rest. Light matters more than the camera, so shoot in the morning before the family shifts in. One good set of photographs feeds the site, Maps, quotes and social.
Who should be on camera, the designer or the owner?
The designer who made the layout, if they agree. They can explain why the work triangle or storage was planned that way, which buyers respond to. The owner can appear for the story of the business. Keep the homeowner out of frame unless they ask to appear.
A homeowner asks us to take down her kitchen reel after posting. What do we do?
Remove it promptly and tell her it is done. It was her home, so her wish counts, even if consent was given earlier. Keep your written consent form for the record and add a line to it that she can withdraw. Do not argue or ask why.
How do we compete with the large online interior brands?
On what they find hard: a showroom the family can touch and an installer who comes back when a hinge sags. A material sheet naming the board and hardware, sent with the quote, often decides it.
When should we start marketing to a new apartment project?
Two to three months before handover. Families start looking at kitchens when possession letters go out, and most have chosen within weeks of getting the keys.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for modular kitchen companies.

All articles

More for modular kitchen companies

Everything else we would do for you.

Closest to this: content and social

Also for modular kitchen companies

Or start from the overview: sales and marketing for modular kitchen companies.

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Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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