Turnkey construction companies · WhatsApp marketing

Daily photographs of the slab do more for your name than any advertisement.

In turnkey construction WhatsApp carries the first enquiry with a photograph of the plot, the site progress pictures an owner forwards to the whole family, and the material choices that later change the bill. GullySales sets up the business account, the progress routine and the rule about putting decisions in writing.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of turnkey construction companies at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for turnkey construction companies

Sales and marketing for turnkey construction companies, the overview.

Last updated 5 Oct 2026.

For turnkey construction companies

Where it usually goes wrong, and what we would do.

“Site progress photographs are the best marketing you will ever do”
An owner who sees the footing, the plinth and the slab as they happen stops ringing the site engineer six times a day. The owner also forwards every picture to a brother and an office group, which is where a surprising share of your next enquiries come from.
“A tile chosen in a chat still has to reach the variation note”
The owner picked a different flooring from a photograph on Tuesday and the rate moved. If that does not go into a written variation against the estimate, the final settlement becomes an argument neither side can win with screenshots.
“You are writing to a family group, not to one man”
Your message goes to the owner and is read by the owner's wife, father and a brother in another country. Write the update so it makes sense to somebody who was not at the site meeting, because that is where the decision is actually taken.

What we do

What we deliver for turnkey construction companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A WhatsApp Business account on a company number
One number with the profile, service areas, build types and office address, answerable by more than one person and separate from a sales engineer's phone.
Result: Enquiries stay with the company when a salesman leaves.
A site progress routine with dated photographs
An agreed set of pictures at each stage, sent to the owner from the site with the stage named, and stored against the project.
Result: The owner can see the house being built without ringing the engineer.
Saved replies for the first enquiry
Prepared answers asking for the plot location, dimensions, floors planned and approval status, and offering a site visit date.
Result: An enquiry arrives at the office already half qualified.
A rule that decisions move from chat to writing
A short routine for turning any material or specification choice agreed on WhatsApp into a written variation against the estimate.
Result: The final bill holds no surprises for either side.
A catalogue of completed projects by build type
Finished houses, villas and commercial work loaded into the business catalogue with locality and build type, published only with the client's consent.
Result: A prospective owner can browse real work from their phone.
Consent and restraint on broadcasts
A list of contacts who agreed to receive updates, with an opt-out on every send and a limit on how often project photographs go out.
Result: Your number stays unblocked by the owners you want to reach.

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How the result is measured

Messages delivered
Reply rate
Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

What a turnkey builder puts in place before site photographs go to a client's family.

A company number for every client: Register WhatsApp Business on a number the firm owns, printed on the contract, the site board and the estimate. A site engineer's personal number leaves with that engineer, with the client's decisions in it.
Consent for site photographs: Add to the contract a clause saying the client agrees to receive progress photographs on WhatsApp and states whether the firm may use them elsewhere. Ask for the permission to show the house in your catalogue separately.
Catalogue of completed projects: List projects by type, such as an independent house, a villa, a shed or a fit-out, with plot size and what the contract covered. Use only projects whose owners have agreed, and show no nameplates or addresses.
Templates for visit and stage notices: A site visit confirmation or a stage completion notice you start yourself needs an approved template. Check WhatsApp's current business policy and pricing before planning volumes. Replies inside a client's open chat do not.
A decision log that sits outside the chat: Write the rule that every choice of material, size or finish agreed in chat is copied to a dated change note signed by the client. Without it, a tile or a switch plate chosen in a chat becomes a billing dispute.
Who is in the group, and for how long: Open one group per project with the owner, the engineer and the project head, and decide whether family members join. Close it at handover. Do not mix two clients' projects in one group.

Who it is for

This is written for these turnkey construction companies.

Residential turnkey construction companies
Villa and independent house builders
Commercial fit-out and turnkey contractors
Structural design and build firms
Renovation and remodelling contractors
Industrial shed and warehouse builders
Multi-project turnkey developers

Not for

It is not the right fit if.

Your site engineers cannot post photographs of the work in progress with the owner's consent, so messages would carry nothing real.
You plan to message numbers you collected without permission, which gets the business blocked.
One person receives every message and is on site most days, so replies to new owners would arrive too late to matter.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Read the chats you already have
We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.
2
Sort the list and the permission
Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.
3
Choose the app or the API
One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.
4
Write the replies and the plan
The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.
5
Connect the record and test
Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.
6
Read the unanswered questions
A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Can we post photographs of a client's house on WhatsApp and social media?

Ask first and get it in writing at handover. Some owners are happy to be shown and named, others do not want their house or locality identified. Taking that permission at the end of the project saves an awkward call two years later.

Should the site engineer send updates from their own phone?

No. Put the site group on a company number the office can also see, so progress messages, material approvals and complaints are on record. When the engineer moves on, the project history should stay with you.

A client wants to add relatives and the architect to the project group. Is that sensible?

Decide who may give instructions before adding anyone. Name one client contact whose decisions bind, and tell the group that others may comment but not change scope. Otherwise three relatives asking for three changes will produce disputes over cost and sequence.

Should the estimate go out on WhatsApp?

Send it as a PDF on letterhead from the company number, with a stage-wise breakdown and its validity, never as typed lines in a message. Say that the estimate becomes a contract only on signature. Keep the sent copy with the lead record.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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