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Warehouse developers · Digital marketing

Join search, LinkedIn, brokers and WhatsApp so a requirement meets a ready answer.

Digital marketing for a warehouse developer is the joined-up use of your website, search, LinkedIn, map profiles, broker links and messaging to put a shed in front of the people who place logistics space. GullySales works on how these channels point to one factsheet and one requirement record.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Warehouse and industrial park developers: show a real physical business scene illustrating Park layout, plots and sheds. List each plot, shed and warehouse bay with its phase, area, specification, rate and status, so leasing sees what is vacant, held, let or due for renewal at a glance.

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for warehouse developers

Sales and marketing for warehouse developers, the overview.

Last updated 13 Nov 2026.

For warehouse developers

Where it usually goes wrong, and what we would do.

  • “Each channel works on a different buyer”

    Search reaches smaller operators, LinkedIn reaches logistics heads by role and the broker link reaches the people who place others. A plan that treats them as one audience spends effort in the wrong place.

  • “Advertising rules for property differ by state”

    Property listing and advertising rules are set at state level and differ by profession. Check your own adviser or counsel before publishing claims about approvals, and state only what your documents show.

  • “Paid campaigns need a page to land on”

    An advertisement for a logistics belt that opens on the home page loses the reader. The campaign should land on the corridor page with the factsheets and a specification form.

  • “What was spent is only useful if the source is recorded”

    A requirement that arrives by phone after a LinkedIn post is easily credited to nothing. Source fields on the requirement record let the leasing head see which channels bring leases and not just enquiries.

What we do

What we deliver for warehouse developers.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. Channel plan

    A written plan of which channels reach which buyers, who runs each and what each should lead to.

    Result: Every channel has a purpose, an owner and a destination page.

  2. Landing page for each campaign

    A page per corridor or park campaign with the factsheets, the specification form and the leasing contact.

    Result: Each campaign lands on a page built for it.

  3. LinkedIn targeting set-up

    Audience definitions by role, company type and region for sponsored posts, ready for you to approve.

    Result: A sponsored post reaches supply chain roles.

  4. Source tracking

    Source fields and tagged links so each requirement carries where it came from.

    Result: You can count leases by source.

  5. Review of results

    A written look at which sources produced requirements, visits and leases, with the next change proposed.

    Result: Spend follows what produced leases.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches your buyers type

Channels that meet a requirement with a ready answer.

Search on a corridor
A corridor page with sheds listed in text. The action is a requirement form, tagged by source.
LinkedIn to named operations heads
A targeted message or ad aimed at roles at logistics firms, with a link to a shed page. The action is a site visit.
Broker mailing
A message to agreed brokers with the current availability. The action is a requirement sent back.
Landing page for a campaign
A page for one park or one specification, which the campaign points to. The action is a call or a form.
WhatsApp click-to-chat
A button on shed pages that starts a chat with the requirement desk. The action is a requirement text.

Who it is for

This is written for these warehouse developers.

  • Third-party logistics providers
  • E-commerce and quick-commerce operators
  • FMCG and consumer goods companies
  • Automotive and engineering supply chains
  • Pharma and cold chain operators
  • Retail chains with a regional distribution centre
  • Manufacturers needing a satellite warehouse
  • Brokers and industrial real estate consultants

Not for

It is not the right fit if.

  • You have no page that states the specification, so paid traffic would arrive and find nothing to judge.
  • Advertising rules for property differ by state, and nobody has checked them with an adviser.
  • You cannot record which route produced a requirement, so spending would be judged by feel.

Before you decide

Agree the work. Know how to judge it.

Digital marketing for warehouse developers: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Bring a recent won order and an enquiry that went nowhere. Trace how each buyer found you, what they asked, and who handled the next step. A channel list alone will not explain the difference.

Make the scope clear

Choose one offer and one buyer group first. Agree which part needs attention: being found, getting a useful enquiry, or turning an enquiry into an order. Separate recommendations from the work required to carry them out.

Check the work in use

A useful plan names the first change, its owner, the evidence behind it, and the number that will show whether it worked. Ask what has deliberately been left out and why.

Know when to change course

If your team cannot answer the enquiries it already receives, improve that handover before buying more traffic. If the offer itself is unclear, test it with buyers before adding channels.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

Before we start

What to have ready before the work starts.

The records, access and decisions this work needs from warehouse developers. Anything missing is noted in the written scope, with who will supply it.

A record of recent lettings with sources
Even partial. It gives the starting figures. Without it, the first step relies on memory. Add any requirement that arrived by a route nobody can name, marked as unknown, since the unknowns are part of the picture.
Access to every online account
Logins for the website, map profiles, LinkedIn pages and any ad account the company has opened before, even an unused one. A shared company email is acceptable. Where an account sits with a former agency or employee, recovering it comes before planning, because a new account splits the audience and the history.
A spending decision, even if it is zero
Only you can say what goes into paid reach. Zero is valid. Without a decision, the plan stays unpaid. A figure agreed in writing prevents the argument that follows a trial which seemed to work.
Specification and availability up to date
Campaigns point to sheds that exist and are free. A current sheet will do. Otherwise advertising promotes space that is gone. If a shed is about to be handed over, say when, so the campaign does not point to a building that is not ready.
An owner for the channel plan
One person who decides which channels run, what each says and when something is stopped. They need not be technical, but they must have the authority to say no to an idea. Without an owner, channels start from enthusiasm, are fed unevenly and are then dropped without anyone reading what they produced.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Trace how recent occupiers found you

    We ask the leasing team and a few recent occupiers and brokers how they first heard of your sheds: a search, a broker, a LinkedIn post, a signboard or a referral. You supply the list. What exists afterwards is a rough source record, with unknowns marked, and it tells us which channel to build first. We also ask which of the sources was a first contact and which a repeat, since a brokered deal may have started with a search months earlier.

  2. 2

    Draw the channel plan by buyer

    We map each channel to the person it reaches: search for the logistics head and broker, LinkedIn for the decision-maker, map profiles for the driver and the visitor, broker links for the consultant. You confirm which you can keep up. Each channel's purpose is stated, so none is run for its own sake. The plan also names the person who will answer at the end of each channel, because a route with nobody behind it is the same as no route.

  3. 3

    Build the landing page before any campaign

    Each campaign gets a page that matches it: a corridor, a shed or a build-to-suit enquiry, with the specification visible and the requirement form below. You approve the page. A paid or posted link that lands on a general home page wastes the interest it earned. Each page carries the contact name of the leasing manager responsible for that corridor or shed.

  4. 4

    Set up LinkedIn targeting

    We define the roles, industries and areas to be reached for a small paid trial, and the message for each. You set the spend and may stop at any time. We check the platform's current advertising rules first, including those that apply to property, and your adviser decides any wording they cover. Messages for the paid trial speak to the role, for example a logistics head wanting racking height, and not to the company.

  5. 5

    Add source tracking to every route

    We tag each link, form and number, so each requirement is recorded with where it came from. You and the leasing team agree the source names. Without the tag, money spent cannot be matched to a letting. The source names are written on a single card kept by the leasing desk, so the same word is used each time.

  6. 6

    Review results against the first record

    We compare requirements, visits and lettings by source with the start. You decide where to put effort. A channel that brings requirements outside your specification is read as a targeting issue, not as proof it works. The review also lists the channels that were left alone and why, so a later year does not repeat the debate.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should a developer with a small budget start?
With the factsheets, the corridor pages and the reply routine, because they serve every other channel. Paid activity is added once a requirement that arrives is answered well.
Do we need Google Ads?
For small bays and ready sheds that operators search for, search ads can reach buyers at the moment they look. For large and build-to-suit space, direct outreach and brokers carry more of the work.
How do we know the digital work is paying back?
Through the requirement record, which shows source, visit and lease. Judge the work on requirements that become visits and leases, and treat traffic as secondary.
Where should a developer with a small budget start?
With the shed pages and the requirement form, then the broker list. Paid search or LinkedIn comes after those work. A visitor who lands on a thin page costs money, and a broker who gets a prompt answer sends the next requirement.
How do we know the digital work is paying back?
Count requirements received, visits made and term sheets sent, by source. Clicks and impressions tell little. A signed lease is slow, so look at the stage each source reaches and compare. Do not promise any result to your own board.
Who inside our company should own the digital work?
Someone in leasing or business development, not the person who maintains the buildings. The owner decides which channels run, reads the source record and tells the rest of the team what is learned. They need a few hours of attention and the authority to stop an activity that is not working. If your team cannot spare anyone, an outside person can do the work, but a named person inside must still approve what is published and read the results. Logins stay with the company.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for warehouse developers

Related work to consider.

Closest to this: strategy and research

Also for warehouse developers

Or start from the overview: sales and marketing for warehouse developers.

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