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Art and craft stores · CRM

Keep a record of who buys which brand, so the next message is the right one.

A CRM for an art and craft store is a simple record of buyers, what they bought and what they asked for, kept where the whole counter can see it. GullySales works on setting up the fields, the tags and the habits so that a record is made at every sale.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of retailers at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for art and craft stores

Sales and marketing for art and craft stores, the overview.

Last updated 18 Oct 2026.

For art and craft stores

Where it usually goes wrong, and what we would do.

  • “The counter remembers, until the person leaves”

    The staff member who knows that a regular buys one acrylic brand and asks for a certain nib holds that knowledge in their head. When they leave, the shop starts again with every customer. A shared record keeps that knowledge with the shop.

  • “Out-of-stock requests vanish by evening”

    A buyer asks for a mould the shop does not have, the owner says it will arrive, and nobody writes it down. The arrival is never announced, and the buyer orders elsewhere. A log with the buyer's name turns each missed sale into a message waiting to be sent.

  • “Class teachers and makers need an account, not a bill”

    A teacher placing a repeat order wants the last order repeated. A record with the previous items, the rate and the delivery habit makes a repeat order one message. The account is what makes the next order one message instead of a call to the counter.

  • “A spreadsheet works until three people edit it”

    A shared sheet is a fine start. When several staff add rows differently, names repeat and tags drift, so the sheet needs a fixed set of fields everyone fills the same way. Agree the columns and the tag names before the shop begins entering rows.

What we do

What we deliver for art and craft stores.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A buyer record with fixed fields

    Name, phone, buyer type, hobby, preferred brands, last purchase and consent to message.

    Result: Every record has the same fields.

  2. Buyer type tags

    Tags for project parent, hobbyist, teacher, maker and bulk buyer, so a message goes to the right group.

    Result: You can pick a group and see its members.

  3. An out-of-stock and arrival log

    Each request with the buyer's name, the item and a note for when it arrives.

    Result: A list ready for the stock message.

  4. Teacher and maker accounts

    A record for each regular account with the usual order, the rate card in force and the contact person.

    Result: A repeat order can be copied from the last one.

  5. A counter habit sheet

    A one-page guide for staff on when to record a buyer and what to write.

    Result: Each member of staff writes the record the same way.

  6. A tool recommendation

    A plain spreadsheet, a free CRM or a WhatsApp Business catalogue and labels, chosen by the shop's size and habits.

    Result: The tool matches how the counter works.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these art and craft stores.

  • School and college students buying for projects and exams
  • Parents buying holiday craft and hobby kits for children
  • Hobby painters and sketch artists
  • Resin, clay and jewellery-making hobbyists
  • Calligraphy and journaling enthusiasts
  • Hobby class teachers and workshop organisers
  • Small makers selling on Instagram or at weekend markets
  • Schools, event planners and tuition centres buying craft material in bulk

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the CRM work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is a CRM too big for a small craft shop?
A CRM can be a shared sheet with six columns. What matters is the habit of recording the buyer, not the software. We start with the simplest tool the counter will use.
Can WhatsApp Business labels work as a CRM?
For a small shop, yes. Labels for buyer type and hobby, with a note on the last purchase, cover the basics. A sheet is better once you need reports or several staff share the work.
What about customer privacy?
Record only what you need, keep the phone number safe and message only people who agreed to hear from you. Check the current rules on data and messaging with your own adviser.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for art and craft stores

Everything else we would do for you.

Closest to this: leads and follow-up

Also for art and craft stores

Or start from the overview: sales and marketing for art and craft stores.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need