Art and craft stores · Social media
Show what the supplies make, and the supplies sell themselves to hobbyists.
Social media marketing for an art and craft store is the use of Instagram, Facebook and reels to show finished work, product by product, until the viewer wants to make it. GullySales works on the content plan, the product reels and the route from a post to a WhatsApp message.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For art and craft stores
Where it usually goes wrong, and what we would do.
“A tube of paint is not a post”
A tube on a counter tells a beginner nothing. The same tube beside a finished sunset painting and a list of what was used gives the viewer a reason to ask for the list. Show the result first, then the shelf.
“Tutorial viewers are not yet customers”
People watch a resin reel and move on. A reel that ends with the exact items and a line to message the shop turns the watching into a basket, because the shop has done the shopping list.
“Your teachers and makers are your content”
A class teacher showing a student's piece, or a maker using your beads, makes a post that no stock photograph can match. It also tells their own followers where the supplies came from. Credit them in the post and both audiences notice.
“The comment asking 'price?' is a missed sale”
A viewer who comments price wants the answer in the thread or in a direct message. A shop that replies late loses the viewer to the next maker's post. Answer in a message with the item photograph, the price and the pickup option attached.
What we do
What we deliver for art and craft stores.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A content plan by hobby
A plan of posts and reels for painting, resin, clay, calligraphy and jewellery, each ending with the items and the shop's WhatsApp.
Result: Every post names the items it used.
Product-to-project reels
Short videos showing a finished piece, then the supplies on the shelf with the shelf location.
Result: A reel a viewer can follow to the counter.
A collaboration list
Class teachers and makers who agree to feature the shop, with a short brief and a credit line for each.
Result: A named list of collaborators with status.
Comment and message reply scripts
Prepared replies for price, availability and where to buy, in the language of your area, with a hand-off to WhatsApp.
Result: The counter replies in the same wording every time.
Festival and term calendars
Posts planned around project terms, holiday camps, Diwali and other festival crafts.
Result: The calendar is ready before each season begins.
A post performance sheet
Each post is noted with the enquiries and visits it brought, from the platform's own insights.
Result: You can see which posts brought a message.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these art and craft stores.
- School and college students buying for projects and exams
- Parents buying holiday craft and hobby kits for children
- Hobby painters and sketch artists
- Resin, clay and jewellery-making hobbyists
- Calligraphy and journaling enthusiasts
- Hobby class teachers and workshop organisers
- Small makers selling on Instagram or at weekend markets
- Schools, event planners and tuition centres buying craft material in bulk
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform should an art and craft shop use first?
Do we need a camera or studio for the reels?
Can we repost our customers' work?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for art and craft stores
Everything else we would do for you.
Closest to this: content and social
Also for art and craft stores
Or start from the overview: sales and marketing for art and craft stores.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.