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Baby product stores · WhatsApp marketing

Answer the parent's question on the app they already open all day.

WhatsApp marketing for a baby product store means using WhatsApp to answer questions, share product photographs and send stage reminders to families who agreed to hear from you. GullySales works on the business profile, the catalogue, the message rules and the consent record.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of retailers at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026.

For baby product stores

Where it usually goes wrong, and what we would do.

  • “Parents ask for photographs before visiting”

    A family wants to see the pram colours and the cot sizes before travelling across town. A prompt reply with clear photographs and a price decides whether they visit or buy elsewhere.

  • “Family groups make the decision”

    A parent forwards the shop's message to a spouse, a mother and an aunt. A clear catalogue entry with a name, a photograph and a price survives the forward and keeps the shop's name attached.

  • “A list is a privilege, not a database”

    Adding a parent to a broadcast list without agreement ends with a block. Ask first, say what you will send, and keep to it, because one block is a lost customer and a poor signal to the platform.

  • “One phone for the whole shop fails”

    When a single staff member's phone carries every conversation, messages go unanswered during a lunch break or a day off. Shared access and a rota keep the number answered.

What we do

What we deliver for baby product stores.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A WhatsApp Business profile

    Name, hours, address, description and a catalogue of your main items with photographs and prices you stand behind.

    Result: A parent can browse the shop before messaging.

  2. Saved replies for common questions

    Saved answers for stock, price, exchange and visiting hours, written in the shop's voice and edited per case.

    Result: Staff reply the same way every time.

  3. An opt-in routine

    A counter script and QR code that ask the parent to agree to stage messages and say what they will receive.

    Result: Every list member has said yes.

  4. Stage message drafts

    Short messages for the hospital bag, newborn needs and next-stage reminders, each useful by itself.

    Result: Messages help the family instead of selling at them.

  5. A shared inbox plan

    Who answers, which device and what to do when the number is unattended.

    Result: Messages stop waiting for one person.

  6. An opt-out step

    A simple reply that removes a family from the list, honoured every time.

    Result: Leaving is as easy as joining.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these baby product stores.

  • Expecting parents preparing a hospital bag and nursery
  • Mothers and fathers of infants buying feeding, bath and clothes
  • Grandparents and relatives buying for naming ceremonies and baby showers
  • Gift buyers looking for a newborn present
  • Families choosing prams, cots, car seats and high chairs
  • Toddlers' families buying toys and early learning items
  • Families returning from abroad or another city setting up a nursery
  • Hospitals, maternity homes and doulas recommending shops to their patients

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we send broadcasts to everyone who bought?
Only to those who agreed to hear from you. A purchase is not consent to promotions. Check the platform's current rules on business messaging, and keep a record of when and how each family agreed.
Should we use the WhatsApp Business API?
Later, if the volume of messages grows beyond what the app handles. Small shops do well with the Business app and a clear routine. We start with what you already have.
What should we never send?
Medical advice, safety claims you have not verified with the supplier and offers that do not match the family's stage. Keep each message short, honest and tied to something the parent asked about.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.