Bicycle stores · CRM
A cycle sold is a customer record that should still be earning at the next service.
A CRM for a bicycle store is a simple record of who bought which cycle, when it was sold, what was serviced and when it is due again. GullySales sets up a record your counter staff will actually fill in and reads it for service, upgrade and group opportunities.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 18 Oct 2026.
For bicycle stores
Where it usually goes wrong, and what we would do.
“The bill is the only record and it sits in a drawer”
The sale is written on a bill, the repair on a job card, and the number is saved under a first name on a phone. Nobody can list the buyers whose cycles are due, so the reminder never goes out.
“A child's cycle has a built-in return date”
A seven-year-old outgrows a wheel size and needs the next one. A shop that knows the child's age and the cycle sold can message the parent when the time comes, and offer a trade-in before another shop does.
“Service history is a reason to stay”
A rider whose cycle history sits with one workshop returns to it, because the mechanic knows the bike. When that record is only in the mechanic's head, it leaves when the mechanic does.
“Software nobody opens is worse than a notebook”
A heavy system on a counter computer gets skipped when the shop is busy. A sheet or light tool with few fields, filled at billing, outlasts a rich tool that nobody has time to update.
What we do
What we deliver for bicycle stores.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A customer and cycle record
One row per cycle sold: name, phone, cycle, size, sale date, service due and the child's age where known.
Result: Each buyer can be found and filtered by what was sold.
A service log
Every repair and service written against the same record, with the work done and the date.
Result: The mechanic sees what was done last time.
A due-for-service view
A filtered list of buyers whose service is due, ready for the reminder message.
Result: Each reminder list is built from the record, not from memory.
A trade-in and upgrade list
Children near the next wheel size and riders on entry-level gears, flagged for a friendly message.
Result: Upgrade conversations start from the record.
A billing-time routine
Three or four fields captured at the counter while the bill is made, with one person responsible.
Result: The record fills as the shop trades.
Consent noted on each record
A note on whether the buyer agreed to receive messages, kept beside the number.
Result: Reminders go only to people who agreed.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these bicycle stores.
- Neighbourhood cycle shops selling kids' and adult bicycles
- Gear cycle and mountain bike specialists
- Electric bicycle dealers
- Road bike and performance cycling shops
- Cycle repair and servicing workshops
- Cycle spares and accessories shops
- Shops supplying school transport and fitness groups
- Cycle rental and tour operators selling used cycles
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need paid software?
What if our billing software already stores customers?
How do we keep the data private?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for bicycle stores
Everything else we would do for you.
Closest to this: leads and follow-up
Also for bicycle stores
Or start from the overview: sales and marketing for bicycle stores.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.