Designer boutiques · CRM
Keep every enquiry, fitting and advance in one record the whole studio can read.
A CRM for a designer boutique is a single place holding each client's enquiry, consultation, design brief, advance and fittings. GullySales works on choosing the fields, setting up the stages and training the studio to keep the record current.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 18 Oct 2026.
For designer boutiques
Where it usually goes wrong, and what we would do.
“The record lives in the designer's head”
Who asked about what, who owes an advance, whose fitting is next. When the designer is cutting, no one else can answer. A shared record lets a team member reply without interrupting production.
“A design brief gets lost between the call and the cutting”
The client said the sleeve should be fitted and the colour closer to wine. If that sits in a chat thread, the cutter never sees it. The brief belongs in the client's record, with the sketch attached.
“The pipeline has stages a spreadsheet hides”
Enquiry, consultation, design agreed, advance paid, fitting, delivery. In a sheet all clients look alike. Stages show where clients wait and which consultations ended without an advance.
“Past clients are the cheapest future orders”
The sister, the friends and the next festival of a past bride are all leads. Without a record of occasions and dates, there is no reason to contact them and no knowledge of when.
What we do
What we deliver for designer boutiques.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Fields chosen for made-to-order work
Occasion, date, outfit type, budget band, measurements and design brief set as fields.
Result: Every client has the same facts recorded.
Pipeline stages from enquiry to delivery
Stages set up and named, with a rule for moving a client from one to the next.
Result: You can see where each order stands.
Brief and sketch attached to the record
Notes, reference pictures and fabric choices stored with the client.
Result: The cutter reads the same brief the designer agreed.
Reminders for fittings and advances
Dated tasks assigned to a named person for each client.
Result: No fitting or payment is left to memory.
Source and outcome tags
Source recorded at entry and a reason noted when a client does not order.
Result: Lost consultations show their reasons.
A short team handover
A written guide on how to enter and update the record.
Result: Anyone in the studio can keep it current.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these designer boutiques.
- Women's designer wear boutiques
- Bridal and couture designers
- Menswear designers for grooms and festive wear
- Sustainable and handloom-based designer labels
- Contemporary designers working with Indian textiles
- Designer-owners selling by appointment from a studio
- Multi-designer boutiques showing several labels
- Designer labels selling through exhibitions and pop-ups
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need paid software?
Is client data safe in a CRM?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for designer boutiques
Everything else we would do for you.
Closest to this: leads and follow-up
Also for designer boutiques
Or start from the overview: sales and marketing for designer boutiques.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.