Ecommerce and D2C brands · Lead generation
Answer the buyer who asked for a line sheet back in March.
A D2C brand's leads are the retailer wanting a line sheet, the buyer ordering two hundred units for a conference, and the email address captured before a first order. GullySales builds the route each of them arrives by, and the follow-up that nobody has time for.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 5 Oct 2026.
For ecommerce and D2C brands
Where it usually goes wrong, and what we would do.
“The lead nobody works sits in the shared inbox”
A buyer from a regional chain asks for wholesale terms and gets an automated reply about order tracking. The whole team is pointed at paid social.
“A gifting order is a quote, not a checkout”
Five hundred units with a logo on them needs a price break, a lead time and a proof. None of that exists anywhere on your product page.
“The email address is the only lead you keep”
The ad platform and the marketplace both rent you the customer. An address given up before the first order survives a fee rise and an algorithm change.
“Trade shows and Faire produce names, not orders”
A stack of cards is worthless by the following Friday if nobody calls. Wholesale pays on the reorder, and reorders come from being chased.
What we do
What we deliver for ecommerce and D2C brands.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A line sheet and written wholesale terms
Minimums, case packs, margin, lead times and payment terms in one document a buyer can take to their own boss without asking you three questions first.
Result: A wholesale enquiry gets an answer the same day.
A wholesale enquiry route of its own
A separate address and form that stays out of the customer service queue, with a named person answering it and a reply window agreed in writing.
Result: Buyers stop going quiet because nobody replied.
A gifting quote format
Quantity breaks, logo application, proofing, lead time and shipping set out in a standard quote, ready to send instead of written from scratch each time.
Result: Corporate orders get an answer while the budget is open.
Email and text capture with consent recorded
Capture placed where it does not cost you the sale, with express written consent for texts stored in a form your counsel can review.
Result: The list grows out of traffic you already paid for.
A buyer outreach list and a calling rhythm
Independent retailers by region and category, approached before their buying season, with every account followed to a second order rather than a first.
Result: Wholesale becomes a line you can forecast.
One register for every trade enquiry
Each wholesale and gifting approach logged with its source, what was quoted, how long the reply took and what happened next, read every Friday.
Result: You can see what a slow inbox cost you.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Where enquiries come from
The places a D2C brand's enquiries arrive, and what to record at each.
- Wholesale form or line sheet request
- Record the shop name, city, what else it stocks and which line sheet went out. Reply with the line sheet and the terms in one message, so the retailer does not have to ask twice.
- Corporate gifting message on WhatsApp
- Record the company, quantity, event date and whether logo printing is wanted. Ask for quantity and date before quoting, because a gift order is decided by those two things.
- Instagram DM asking for the price or the link
- Note which post or reel prompted it and which product it names. Reply with the product link, and tag the source as Instagram DM so the order can be traced back later.
- Phone number or email left before a first order
- Save the campaign or page it came from beside the contact. A number with no source tells you nothing about which ad or post is worth repeating.
- Creator or influencer discount code
- Give each creator a code of their own and log orders against it. Reply to a code-led buyer the way you would to any new customer, and note the creator's name on the record.
- Questions on a marketplace listing
- Answer inside the listing and note the product asked about. Check the platform's current rules before inviting any buyer to your own site, and never ask for contact details the platform does not allow.
Who it is for
This is written for these ecommerce and D2C brands.
- Single-product and founder-led D2C brands
- Apparel, footwear and accessories brands
- Beauty, skincare and personal care brands
- Supplements, food and beverage brands
- Home goods, furniture and higher-value considered purchases
- Subscription and replenishment brands
- Brands selling on Amazon and their own Shopify store
- Wholesale-first brands building a direct channel
- Brands past their first million with no in-house marketing team
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Does selling wholesale undercut our own site?
A company wants four hundred branded units. Where do we start?
Should we buy an email or phone list to start with?
One customer came from an ad, then Instagram, then a retailer. Which source gets the credit?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for ecommerce and D2C brands.
6 min read · 10 Oct 2026How ecommerce businesses can encourage repeat purchasesThe first order is the start. Post-purchase messages, reorder reminders, honest review requests and a clear returns policy bring customers back, and a cohort sheet tells you if it works.
7 min read · 21 Sept 2026How to advertise to Gen ZThey are not a taste or a personality. What they share is a way of finding things: search inside the app, check the comments, screenshot it to a friend, and never make a phone call.
7 min read · 23 Sept 2025How to promote a new productThree jobs in order: awareness among people who already buy the category, a cheap way to try it once, and the shelf where they look actually having stock. Launch small enough to learn.
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Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.