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Ecommerce and D2C brands · Digital marketing

Decide the channel mix on what a customer is worth by day ninety.

Digital marketing for a D2C brand is the plan that puts money against acquisition, retention and the marketplace in proportions your margin can carry. GullySales writes that plan from your own cohort numbers, repairs the owned channels before adding spend, and reports what each one left behind.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of ecommerce and d2c brands at work in the United States

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for ecommerce and D2C brands

Sales and marketing for ecommerce and D2C brands, the overview.

Last updated 5 Oct 2026.

For ecommerce and D2C brands

Where it usually goes wrong, and what we would do.

  • “Two businesses, two sets of economics”

    Your own store and the marketplace have different costs, different customers and different risks. Planned as one, the weaker quietly lives off the stronger.

  • “Creative supply is the real budget ceiling”

    You can raise the spend on any channel in an afternoon. You cannot raise the number of videos one founder can shoot in a week.

  • “Retention looks dull on a plan and pays first”

    The flows you have not built cost nothing in media. They are also the only place a customer bought at a loss turns a profit.

  • “Peak is planned from the stock backwards”

    What you can ship decides what you can sell. A campaign written before the inventory plan sells out the wrong line on the first weekend.

What we do

What we deliver for ecommerce and D2C brands.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A cohort view of what a customer is worth

    Orders grouped by the month the customer was acquired, with goods, shipping, fees and returns taken off, read out to ninety days and beyond.

    Result: The budget conversation starts from a real number.

  2. A budget split written down per channel

    What goes to prospecting, brand search, retention and the marketplace, with the reason for each share and the point at which you would change it.

    Result: Nobody has to guess where next month's money goes.

  3. Owned channels repaired before more spend

    The flows, the product page and the capture form put right first, because none of them need media money before they start earning.

    Result: The traffic you are already buying converts better.

  4. A creative production rhythm

    A batch briefed from reviews, support tickets and objections, with shooting, editing and approval slots booked in advance rather than squeezed in.

    Result: The plan is not limited by one person's free evening.

  5. A marketplace plan with its own numbers

    Listings, sponsored spend and fees kept as a separate line with a target of their own, testing one platform at a time rather than three at once.

    Result: Marketplace volume stops being mistaken for brand growth.

  6. A read of the whole picture

    Platform-reported figures and your own bank numbers shown side by side, with repeat rate, flow revenue and wholesale orders next to them.

    Result: Two versions of the truth stop being argued about.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where to start for a brand

Count what a customer is worth by the second order, then place the spend.

A cohort sheet from your order export
Group customers by the month of their first order and note who ordered again and when. Do this before any channel decision, because every later budget depends on it.
Abandoned checkout and post-purchase messages
Set up the cart reminder and the order-confirmation follow-up on email and WhatsApp, with consent captured at checkout. Record how many carts return and what they buy.
Brand search on Google
Make sure your own brand name search shows your store, your reviews and your sitelinks, and that nobody else bids on it cheaply. Record the orders that begin there.
Meta ads with a creative queue
Start with a few clear product videos and one offer, then replace what tires. Tag each ad in the order notes so the cohort sheet can tell which creative brought a repeat buyer.
Marketplace listings
Treat Amazon or Flipkart as its own account with its own margin, returns and fees. Record the net per order there and do not mix it with the store's numbers.
What to leave until later
New platforms, influencer seeding at scale and heavy discounting. Wait until the repeat rate is known, because a cheap first order only helps if the second one follows.

Who it is for

This is written for these ecommerce and D2C brands.

  • Single-product and founder-led D2C brands
  • Apparel, footwear and accessories brands
  • Beauty, skincare and personal care brands
  • Supplements, food and beverage brands
  • Home goods, furniture and higher-value considered purchases
  • Subscription and replenishment brands
  • Brands selling on Amazon and their own Shopify store
  • Wholesale-first brands building a direct channel
  • Brands past their first million with no in-house marketing team

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How much should go to retention rather than acquisition?
It turns on whether your product has a second purchase at all. A mattress brand and a coffee brand should not have the same split. We work the number out from your own repeat rate and write it down.
Should we test TikTok Shop?
After the flows are built and the product page is fixed, not before. A new channel adds work to a team already short of creative. When you do test it, price in the fact that the platform keeps the customer relationship.
Should we run the ads in house or hire an agency?
Keep the creative and the customer data close, because only you know the product and the returns. Hire outside help for account set-up or a specific skill. Whoever runs the account, you should own the ad account, the pixel and the customer list.
The ad platform says it made sales but our bank balance disagrees. Which do we believe?
Believe the bank and the order export. Platforms count views and clicks that a customer might have made anyway. Compare each week's platform claim with the orders and returns in your own sheet, and judge channels on what the cohort did after the first order.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

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