Gemstone dealers · CRM
Keep a record of which stone each buyer asked for, saw and bought.
A CRM for a gemstone dealer is the single record of every buyer, the stones they asked about, the videos they were sent, the quotes given and who recommended them. GullySales works on setting that record up in a tool you will actually open, and on the habits that keep it current.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 18 Oct 2026.
For gemstone dealers
Where it usually goes wrong, and what we would do.
“The memory sits in one person's phone”
The senior salesperson remembers that a buyer asked for a Burmese ruby last season. When that person is away or leaves, the memory goes, and the buyer meets a stranger who asks the same questions again.
“A buyer's interest is a stone, not a name”
The useful record is not that a buyer enquired. It is that the buyer wants an emerald of a certain size for a ring by a certain date. A record without the stone cannot prompt a follow-up when a match arrives.
“Referrers must be recorded as carefully as buyers”
An astrologer or jeweller who sends buyers is a source of future orders. If the record does not show who sent whom, the dealer cannot thank, update or even notice a referrer who has gone quiet.
“Sold stock and open enquiries need to meet”
A new parcel of sapphires arrives and three old enquiries want exactly that stone. Unless the record links enquiry to stone, nobody tells those buyers, and the parcel sells to whoever happens to walk in the door that week.
What we do
What we deliver for gemstone dealers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A buyer record built around the stone
Fields for the stone wanted, size or weight range, budget, purpose, date needed and who recommended the dealer.
Result: Every enquiry shows what the buyer wants at a glance.
A trail of what was sent
A log of videos, certificates and quotes sent to each buyer, with the date and the reply.
Result: Nobody sends the same video twice or forgets to follow up.
A referrer register
A list of astrologers, jewellers and past buyers who send business, with the buyers each has sent.
Result: You can see who sends trade and who has gone quiet.
A stock-to-enquiry match routine
A habit of checking new stones against open enquiries on the day they arrive and messaging the matching buyers.
Result: New stock reaches the buyers who asked for it first.
A tool picked to suit the shop
A spreadsheet or a CRM already in ordinary use in India, chosen for the people who will really use it.
Result: The shop's team actually opens the record each day.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these gemstone dealers.
- Coloured stone dealers selling ruby, emerald and sapphire
- Astrology gemstone sellers with certified stones
- Loose diamond and polki dealers selling to jewellers
- Pearl and coral dealers
- Semi-precious stone and bead wholesalers
- Rough stone and cutting-workshop owners
- Exporters of cut and polished stones
- Online-only gemstone sellers working through video calls
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a spreadsheet enough to begin?
Can the CRM store certificates and videos?
Who should enter the data?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for gemstone dealers
Everything else we would do for you.
Closest to this: leads and follow-up
Also for gemstone dealers
Or start from the overview: sales and marketing for gemstone dealers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.