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Home decor businesses · Pay per click advertising

Reach the browser who saved your product but has not ordered.

Paid advertising for a home decor business targets the look or occasion a customer already searched or saved, not a broad cold audience. GullySales builds the retargeting and occasion campaigns and reports enquiries against your order value.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of home decor businesses at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for home decor businesses

Sales and marketing for home decor businesses, the overview.

Last updated 5 Oct 2026.

For home decor businesses

Where it usually goes wrong, and what we would do.

  • “Retargeting the screenshot browser converts best”

    A customer who viewed a product without ordering responds better to a reminder than a stranger.

  • “Festive weeks carry the largest spend share”

    Diwali, wedding season and year-end gifting concentrate most annual decor demand into a few weeks.

  • “The advertisement links to the exact look”

    An advertisement for a room style sends the customer to that look's page, not a general homepage.

What we do

What we deliver for home decor businesses.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A retargeting campaign for viewed, unordered products

    Advertising aimed specifically at customers who viewed a product page without ordering, rather than a cold, broad audience.

    Result: Spend reaches people who already showed real interest.

  2. A festive-week spend plan

    A budget concentrated into Diwali, wedding season and year-end gifting weeks, when most annual decor demand actually happens.

    Result: Spend is weighted toward the weeks that carry the most demand.

  3. Advertisements linked to the exact look page

    Each advertisement sent to the specific room-style or occasion page it promotes, instead of a general homepage.

    Result: A customer who clicks lands exactly where the advertisement promised.

  4. A budget sized against order value

    An advertising budget set in proportion to your typical order value and margin, checked in the first conversation.

    Result: Spend stays proportionate to what an order is actually worth.

  5. An advertising performance report

    Enquiries and orders traced back to each campaign, reported against the baseline recorded before work began.

    Result: You see which campaign is actually paying for itself.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at a home decor business, and the ones to keep out.

Item plus room, such as wall art for living room
Bid, through shopping and search. The shopper has a room in mind. Group items by room and style, and show the price and delivery in the listing.
Occasion searches, such as griha pravesh gift or Diwali decor
Bid in the weeks before the occasion and pause after. Show items that are ready to gift, with the price, and a way to order on WhatsApp.
Curtains, cushions and soft furnishing near me
Bid, for a shop with a counter. Name the area and what you stock, and offer to bring swatches. These are bought after seeing and touching.
DIY, craft, wholesale, free and job searches
Block. DIY wall decor, craft ideas, wholesale decor, free downloads and job vacancy come from hobbyists and resellers. Add them as negatives, or give wholesalers their own page.
Where the click lands
Send the click to the page for that item or look, not the shop's homepage. Show the price, the size, the delivery terms and the return rules, and a WhatsApp button for the room photograph.
Counting a real enquiry
Count a paid order, or a WhatsApp message with a room photograph that was answered. Log the order value, so a cheap click that brings a small order is seen for what it is.

Who it is for

This is written for these home decor businesses.

  • Home decor and furnishing boutiques
  • Online-only decor and lifestyle stores
  • Wall art and photo frame sellers
  • Lighting and lamp specialists
  • Curtain and soft furnishing stores
  • Festive and seasonal decor sellers
  • Gifting and home accessory stores
  • Home styling and consultation studios

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What budget should we start with?
We size it against your order value and margin in the first conversation.
Which platform works best?
Usually Instagram and Google shopping ads, where decor browsing and searching both happen.
Should we bid on competitor names like Pepperfry or IKEA?
Mostly not. Those shoppers want that store's range. Bid on what you sell, the look and the occasion, and protect your own name. If you test rival names, cap the spend and judge by paid orders.
Is Instagram better than Google for decor?
Use both for different buyers. Google finds the shopper who searches for an item or occasion. Instagram shows a look to those who save or follow. Judge both by orders and WhatsApp enquiries, not likes.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for home decor businesses.

All articles

More for home decor businesses

Everything else we would do for you.

Or start from the overview: sales and marketing for home decor businesses.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need