Innerwear stores · CRM
Keep a consented record of each customer's size so the next visit starts well.
A CRM for an innerwear store is a simple customer record: who bought which size and brand, when, and whether they agreed to be contacted. GullySales works on setting up the record, the consent line and the reminders your staff will actually use.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 18 Oct 2026.
For innerwear stores
Where it usually goes wrong, and what we would do.
“Sizes change and nobody tells the customer”
A fit shifts with weight, pregnancy and age. A record of the last size and the date gives the shop a reason to invite a re-fit, which is a better opening than a sales message.
“The register lives in one fitter's head”
The senior fitter remembers the regulars. On the day that person is off, the regular is a stranger. A shared record keeps the memory with the shop and not with one member of staff. Nothing about the customer should depend on who happens to be on duty.
“A size list is personal data”
Keep it only for customers who said yes, tell them what it is used for and delete the entry when asked. A record built on consent is the one the shop can use with a clear conscience.
“A heavy system never gets opened”
Screen after screen of fields is skipped at a busy counter. A sheet or simple app with name, size, brand, last visit and consent, filled at billing, is the one that stays up to date.
What we do
What we deliver for innerwear stores.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A record layout for the counter
Fields for name, phone, size, brand, last purchase and consent, and nothing the staff would skip.
Result: A record that fits on a phone screen at the counter.
A consent line at billing
A short sentence staff say and a tick the customer gives before any detail is stored.
Result: Every entry in the record has a stated consent.
An entry routine at the till
A habit of filling the record as the bill is made, with one named person responsible each day.
Result: The record is filled when the sale happens, not later.
A re-fit list
A view of customers whose last purchase is old enough to invite for a new fitting.
Result: Staff can see who to invite and why.
Tags for retail and trade buyers
A marker that separates wholesale customers, so the right rate is quoted.
Result: The counter knows which price applies.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these innerwear stores.
- Women's innerwear and lingerie boutiques
- Family innerwear and hosiery stores
- Men's innerwear and vest shops
- Maternity and nursing wear stores
- Thermal wear and winter innerwear shops
- Kids' innerwear and school hosiery stores
- Shapewear and sports bra specialists
- Wholesale hosiery shops that also retail
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which tool should we use?
Is it all right to message customers about a re-fit?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for innerwear stores
Everything else we would do for you.
Closest to this: leads and follow-up
Also for innerwear stores
Or start from the overview: sales and marketing for innerwear stores.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.