Skip to content
GullySales
GullySales
Tell us what you need

Plumbing and sanitaryware distributors · CRM

The retailer list lives in the salesman's head and the accountant's ledger, never on one page.

A CRM for a plumbing and sanitaryware distributor is one record per retailer, plumber and project: who they are, what they buy, when they last ordered, what has been quoted and what is owed. GullySales sets up the fields, moves the salesmen's lists in and trains the counter staff to keep it current.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A distributor demonstrates a tap fitting to a contractor

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for plumbing and sanitaryware distributors

Sales and marketing for plumbing and sanitaryware distributors, the overview.

Last updated 6 Oct 2026.

For plumbing and sanitaryware distributors

Where it usually goes wrong, and what we would do.

  • “The accounts software knows the bills, not the buyers”

    Tally holds every invoice, but it cannot tell you which retailer stopped taking CP fittings after the last stock-out. That needs the invoice lines read against the shop.

  • “One shop, three spellings”

    Sharma Hardware, Sharma Hardwares and Sharma Hardware Stores are all one shop on three routes. Until a GSTIN settles it, nobody knows his real order value.

  • “Quotes and orders live in different notebooks”

    The quotation is in a salesman's diary, the order is in the billing software, and nobody can say which quote became which order.

  • “A form of thirty fields is a form nobody fills”

    A counter that is busy at eight in the morning writes the shop name and the item and nothing else. The record has to be short enough to survive that hour.

What we do

What we deliver for plumbing and sanitaryware distributors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A record for each retailer and plumber

    Legal name, owner, GSTIN, area, route, salesman, brands bought, usual items and the date and size of the last order.

    Result: The shop's history is one page, not four people's memory.

  2. The salesmen's lists moved in and cleaned

    Contacts from phones, diaries and the billing software merged, with duplicate spellings resolved by GSTIN or mobile number.

    Result: Each retailer appears once, under one route.

  3. Orders and quotes linked

    Sales register exports matched to the retailer record, with the quotations sent to builders held against the project.

    Result: You can see which quotations became orders.

  4. A lapsed-buyer view

    A list of retailers past their own usual gap between orders, with the last item they took and the salesman who covers them.

    Result: The call goes to the shop that has gone quiet.

  5. A short update routine for the counter

    Five fields filled at the counter and the rest by the salesman on his next visit, with a named person checking the list.

    Result: The record stays current without slowing the counter.

  6. A named owner and a copy for the firm

    A person responsible for the data, and a copy held in the firm's own account, not on an individual's phone.

    Result: The records remain yours when staff change.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

What to record, and when

What a plumbing and sanitaryware distributor records for each buyer, and why.

Retailer: invoice name, GSTIN, area, route
Record the name as it appears on the invoice, the owner's number, the area and the route. The GSTIN settles which of two spellings is the same shop.
Brands and product families bought
Tick the families each shop takes, such as CPVC, SWR, CP fittings and tanks. A shop that buys pipes only is a prospect for your fittings, and the record shows it.
Last order: date and what it held
Take it from the sales register after each billing run. A shop that bought SWR fittings every time but missed the last two orders is telling you about a stock-out or a rival.
Plumber: which shops he sends work to
Note the shops he buys through and the brand he recommends, so the new-arrival call and the thanks reach the person who steers the sale.
Project: builder, stage, quote and callback date
Enter each quotation against the project, with the approved makes and the date someone will ring. A quote without a callback date is a quote that is forgotten.
Do you need software yet?
If one sheet still opens quickly and one person edits it, keep the sheet with these columns. Move to software when two people must update the same record at once or the route lists keep drifting apart.

Who it is for

This is written for these plumbing and sanitaryware distributors.

  • CPVC, UPVC and SWR pipe and fittings distributors
  • Sanitaryware and CP fittings distributors
  • Water tank and storage distributors
  • Multi-brand plumbing wholesalers supplying sub-dealers
  • Distributors with a bathroom showroom and a trade counter
  • Project suppliers to builders and contractors
  • Valve, pump and water heater stockists
  • District sub-distributors and stockists

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the CRM work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we run this on a spreadsheet?
Yes, for a long while. Use one shared sheet with fixed columns, one row per retailer, and one person who cleans it. A CRM becomes worth it when several people need to update records at once, or when you want reminders and a lapsed list built without effort.
Our salesmen will not update anything. What then?
Make the record shorter and make it useful to them: their route list, their callbacks and their lapsed shops come from it. Tie the review with the owner to what is in the record. A salesman who sees his own follow-ups appear updates the record.
Can the CRM connect to Tally?
It depends on your version and set-up, so ask the software vendor. What works in many firms is exporting the sales register and matching it to the retailer by GSTIN or name. That is enough to show last order and lapsed shops without a live link.
A salesman leaves and takes his contacts. Who owns them?
The firm should, because the records were made on its time and for its sales. Put it in writing at joining, enter contacts in the shared record as they are made, and take legal advice on what your terms can enforce.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for plumbing and sanitaryware distributors.

All articles

More for plumbing and sanitaryware distributors

Everything else we would do for you.

Closest to this: leads and follow-up

Also for plumbing and sanitaryware distributors

Or start from the overview: sales and marketing for plumbing and sanitaryware distributors.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need