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Plumbing and sanitaryware distributors · Lead generation

An enquiry here is a call to somebody's own number, and it goes when he does.

Lead generation for a plumbing and sanitaryware distributor means finding the retailers, contractors and builders who are not yet buying from you, and catching the enquiries that already reach you by call, WhatsApp, IndiaMART and the brand. GullySales records every source in one place and sets who replies.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A distributor demonstrates a tap fitting to a contractor

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for plumbing and sanitaryware distributors

Sales and marketing for plumbing and sanitaryware distributors, the overview.

Last updated 6 Oct 2026.

For plumbing and sanitaryware distributors

Where it usually goes wrong, and what we would do.

  • “Enquiries from the brand land on whoever picked up”

    The area officer gives your number to a family or a builder and the call goes to a salesman on route. Nobody else sees it, and the brand never hears what happened.

  • “IndiaMART enquiries go to four distributors at once”

    The buyer sent the same quantity list to several. A reply that carries a rate and a delivery date stands out beside the others, and the rest are forgotten.

  • “The shop that said not now is not written down”

    A salesman visits a new retailer, hears 'come after Diwali' and moves on. Without a note and a date, nobody comes back.

  • “New projects are visible before they buy”

    Site boards and a builder's launch announcement show where bathrooms will be fitted next. The list of those sites is kept, if at all, in one man's memory.

What we do

What we deliver for plumbing and sanitaryware distributors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. One enquiry sheet for every source

    A sheet the order desk and salesmen both fill: source, name, product, quantity, area, who replied and when.

    Result: Enquiries stop depending on one person's phone.

  2. A list of shops in your area not yet buying

    Hardware, plumbing and sanitary shops drawn from Maps, directories and route knowledge, marked against your sales register.

    Result: The salesmen call on shops chosen from a list, not from habit.

  3. A project watch list for builders and contractors

    Sites in your supply area with the builder, the stage and the person who buys, kept and dated.

    Result: You ring before the bathroom fittings are bought.

  4. A reply routine for IndiaMART and directory enquiries

    Who answers, the first message with rate and delivery, and a second call if there is no answer.

    Result: Directory enquiries are answered by a person with a reply to give.

  5. A first-order note for new retailers

    Brands carried, the rate sheet, credit terms in writing, delivery arrangement and a contact name, sent after the first visit.

    Result: A shop can say yes to a first order without ringing back for details.

  6. Sources counted against the baseline

    Enquiries by source, time to first reply and orders from each source, set against the baseline taken before work started.

    Result: You know which source brings orders and which only brings calls.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

The ways an enquiry reaches a plumbing and sanitaryware distributor, and what to record for each.

A retailer rings the order desk
Write down the shop, the area and what was asked for, including what you could not supply. That list is who to call when the stock arrives.
The brand passes on an enquiry
Ask the brand's area officer which number the enquiries go to. Reply with the stock position and a visit date, record the source as the brand, and tell the officer what came of it.
IndiaMART or JustDial enquiry
Record the platform, the item and the quantity. Reply with rate, delivery and a named contact in the first message, and ring if there is no answer, because the buyer has asked others.
A builder's quantity list
Record the project, the tower or floor, the approved makes and the date the material is needed. Send a written quote and put a callback date against it.
A walk-in at the counter or showroom
Ask how they found the shop and take a name and number before the bill is made. A visitor who buys nothing today is the sheet's most useful entry.
A route visit that ends in not now
Note the shop, who was met, the reason given and the date to go back. The new retailer list improves only when the shops that said no are kept on it.

Who it is for

This is written for these plumbing and sanitaryware distributors.

  • CPVC, UPVC and SWR pipe and fittings distributors
  • Sanitaryware and CP fittings distributors
  • Water tank and storage distributors
  • Multi-brand plumbing wholesalers supplying sub-dealers
  • Distributors with a bathroom showroom and a trade counter
  • Project suppliers to builders and contractors
  • Valve, pump and water heater stockists
  • District sub-distributors and stockists

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy leads from a portal that sells distributor enquiries?
Be careful. The same enquiry is often sold to several distributors, and a bought name is not a buyer in your supply area. Try one with a small commitment, record the source, and count the orders. If nothing converts, the portal has told you.
The same plumber appears from IndiaMART, a call and WhatsApp. How do we avoid counting him three times?
Match on the mobile number and enter it once, with the first source marked as the origin and the later contacts added as notes. Counting him three times makes every source look better than it is and hides which one found him.
What counts as a qualified enquiry for a distributor?
A buyer in your supply area who wants an item you carry, a person who can place or approve the order, and a date by which the material is needed. A price-only call from outside the area is a contact, not a lead.
How do we count a retailer who says come back after Diwali?
Enter him with the source as the route visit and a follow-up date. He is a lead with a stated time, not a lost one. If he is still not buying after the date, record the reason and move him down the list.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for plumbing and sanitaryware distributors.

All articles

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Everything else we would do for you.

Closest to this: leads and follow-up

Also for plumbing and sanitaryware distributors

Or start from the overview: sales and marketing for plumbing and sanitaryware distributors.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need