Sportswear stores · WhatsApp marketing
Turn the jersey chat into a quote, a mock-up and an order.
WhatsApp marketing for a sportswear store is using the app where coaches, parents and players already ask about stock, size and team kit, with a catalogue, saved replies and a record of each chat. GullySales works on the setup and the replies, and on the consent rules for sending messages.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
Last updated 18 Oct 2026.
For sportswear stores
Where it usually goes wrong, and what we would do.
“The coach asks three shops and picks the clearest”
A rate typed into a chat is easy to lose and hard to compare. A reply with a rate sheet, a mock-up and a date is easier for a committee, and the shop that sends it is the one remembered.
“Parents ask the same questions every week”
Is this size in stock, is there an exchange, when does the shop close. Saved replies and a short catalogue answer these and leave staff free for the fitting.
“A personal number loses the history”
When an enquiry sits on one staff member's phone, a change of staff or a lost phone ends the conversation. A business number shared by the team keeps the history with the shop.
“Broadcasts to a bought list backfire”
Messages sent to people who never asked for them are blocked or reported. A smaller list of customers who opted in, grouped by sport, gets read and answered.
What we do
What we deliver for sportswear stores.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A WhatsApp Business setup
Business profile, opening hours, a catalogue of the lines you stock and a greeting that asks the sport and the need.
Result: The first reply asks what the buyer needs.
Saved replies for the common questions
Answers on size, stock, exchange, team orders and location, written in your shop's voice.
Result: Staff reply the same way every time.
A team order flow
A set of messages that collects quantity, colours, names and numbers, then sends a rate sheet and a mock-up request.
Result: A coach gets one organised reply.
Opt-in lists by sport
A way to ask customers to join updates for running, cricket, badminton or gym wear, with consent recorded.
Result: You message only people who agreed, about their sport.
Chat records linked to the customer list
Each important chat noted in the customer record with the next step.
Result: A second staff member can pick up any chat.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these sportswear stores.
- Multi-brand sports shoe and apparel stores
- Running and fitness specialist shops
- Cricket, badminton and football equipment and kit stores
- Gym wear and activewear boutiques
- Team jersey and custom print sports shops
- School and academy kit suppliers
- Outdoor, trekking and cycling gear stores
- Franchise showrooms of sports brands
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the whatsapp marketing work runs
- 1
Understand current WhatsApp use
We review how customers currently message you and how consistently, if at all, it is answered.
- 2
Audit common questions
We identify the questions that come up repeatedly, which decide what should be automated first.
- 3
Set up automation and templates
An automated first response and quick reply templates are built for the most common needs.
- 4
Connect to the CRM
Conversations are linked to customer records so context carries over between team members.
- 5
Measure and optimise
We track response time and conversion, refining automated responses based on what customers actually ask.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we send offers to everyone who ever messaged us?
Should staff use their own phones?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for sportswear stores
Everything else we would do for you.
Or start from the overview: sales and marketing for sportswear stores.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.