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Tile, flooring and bathware dealers · CRM

Write down the visitor before the visitor reaches the next showroom.

A CRM for a tile and bathware dealer is the single record of every visiting family, mason, designer and builder, the rooms quoted and what happened next. GullySales works on setting up a record your floor staff will fill in at the counter and your owner can read without a spreadsheet hunt.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of tile, flooring and bathware dealers at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for tile, flooring and bathware dealers

Sales and marketing for tile, flooring and bathware dealers, the overview.

Last updated 5 Oct 2026.

For tile, flooring and bathware dealers

Where it usually goes wrong, and what we would do.

  • “The quotation lives in a notebook and a salesperson's memory”

    A handwritten quote with a mobile number scribbled on the corner is the whole customer record. When that salesperson is off for a day, nobody can say which family was promised a rate on which tile.

  • “One home produces several orders over the months of a build”

    Floor tiles come first, then bathroom tiles, then sanitaryware, then wooden flooring for a bedroom. A showroom that remembers the first visit can sell the later rooms; one that does not starts from nothing every time.

  • “The referrer disappears from the record”

    A mason brings in a family, the family buys, and the sale is logged under the family's name alone. Without the mason on the record, the dealer cannot see which trades send the best orders or thank them.

  • “Builder and retail customers need different views”

    A builder with phased deliveries and a credit arrangement is tracked in stages. A family that came in once is tracked by their next decision. One flat list of names cannot show both without becoming unreadable.

What we do

What we deliver for tile, flooring and bathware dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A visitor and quotation record sized for the counter

    Fields for name, number, rooms, tiles shown, quote given and referrer, designed so a salesperson can fill it in on a phone while the family is still in the showroom.

    Result: Every walk-in has a record before they leave.

  2. Referrer field on every entry

    A required field for the mason, plumber, contractor, designer or walk-in source, with a short list so entries stay consistent.

    Result: You can see which trades send orders.

  3. Separate pipelines for families and projects

    A stage list for a family (visited, quoted, sample taken, ordered, delivered) and another for a builder (rate agreed, phase one, phase two, balance).

    Result: A project is not lost in a list of homes.

  4. Next-room reminders after delivery

    A prompt on the record to ask about the next room after an order is delivered and the first one is settled.

    Result: A completed floor leads to a conversation about the bathroom.

  5. A short owner's view of quotes open and orders won

    A single page showing quotes still open, orders confirmed and which salesperson holds each one.

    Result: The owner can ask about a quote by name.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these tile, flooring and bathware dealers.

  • Multi-brand tile and sanitaryware showrooms
  • Single-brand exclusive tile galleries
  • Bathware, CP fittings and bath accessories dealers
  • Wooden, laminate and vinyl flooring retailers
  • Granite, marble and natural stone dealers
  • Tile distributors supplying builders and sub-dealers
  • Premium imported tile and bathroom studios
  • Flooring retail and installation businesses

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the CRM work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need paid software to start?
Not to begin. A shared sheet or a simple tool your staff will use is better than a grand system nobody opens. We start with fields your counter can complete, and move to a CRM product once the habit exists.
Our salespeople will not enter data. What then?
Keep the form short enough to complete in front of the customer, and make follow-up lists come out of it so the entry helps the salesperson. Staff fill in what gives them a call list tomorrow.
Can the CRM hold dealer and sub-dealer accounts too?
Yes, as a separate group with its own stages for credit, orders and deliveries. Keep them apart from walk-in families so each list shows only the actions that apply.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for tile, flooring and bathware dealers.

All articles

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Everything else we would do for you.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need