Skip to content
GullySales
Tell us what you need

Corporate gifting and gift businesses · Pay per click advertising

Spend in August and September, not evenly across the year.

Pay per click advertising for a gifting business buys the corporate briefs that appear in a short window before each occasion, and the retail searches around Rakhi and Diwali. GullySales splits the two, keeps the individual buyer out of the corporate budget, and tracks which click produced a brief.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of corporate gifting and gift businesses at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for corporate gifting and gift businesses

Sales and marketing for corporate gifting and gift businesses, the overview.

Last updated 5 Oct 2026.

For corporate gifting and gift businesses

Where it usually goes wrong, and what we would do.

  • “The corporate window is about eight weeks”

    Diwali briefs arrive from August and most are placed by October. A budget spread evenly over twelve months misses the weeks that decide the year.

  • “One brief can pay for the season”

    A three hundred hamper order justifies a click cost that would be reckless for a single birthday gift. Bid that way only on the corporate words.

  • “Individual buyers eat a corporate budget”

    A search for a gift for my wife lands on the same keywords as corporate gifts. Those visitors belong in a retail campaign or nowhere.

  • “A marketplace enquiry is not a search click”

    IndiaMART briefs go to six vendors at once. Somebody who searched and clicked has usually written the brief already.

What we do

What we deliver for corporate gifting and gift businesses.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Corporate and retail kept as separate campaigns

    One set for HR, admin and procurement searches, another for Rakhi, Valentine's Day and wedding gifting, each with its own budget and landing pages.

    Result: The corporate budget stops paying for one-off gift buyers.

  2. A season schedule in place of a flat monthly budget

    Spend concentrated from July through October, with smaller pushes before New Year, Pongal and each retail occasion.

    Result: Money is in the market while briefs are being written.

  3. Bidding on quantity and budget searches

    Campaigns built for the searches that name a per head budget or a quantity, because those are the ones that become a brief.

    Result: You pay most for the search closest to an order.

  4. Negative keywords for the wrong buyer

    Single gift, birthday, personal, wholesale supplier, franchise and job searches kept out of the corporate campaigns.

    Result: The budget follows people who buy in hundreds.

  5. Landing pages that ask the brief questions

    A page per occasion with budget bands, branding options and lead times, and a form asking quantity, date and spend per head.

    Result: The enquiry arrives already half qualified.

  6. Brief value reported against spend

    Clicks, enquiries, briefs qualified and orders won for each campaign, weighed against the enquiry count from before the adverts ran.

    Result: You know what a Diwali brief cost to buy.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for in corporate gifting, and the ones to keep out.

Bulk gifts by occasion, such as Diwali gifts for employees
Bid in the build-up before Diwali, when HR sets budgets and approves samples. Say the item types, the customisation you do and the order size you take.
Gift ideas by budget per head
Bid on these. A buyer who searches by budget per head has a headcount and an approval. Link to a page showing options at each level, with a form asking quantity and date.
Branded merchandise and welcome kit searches
Bid for the items you make or source well, such as branded bottles, diaries or joining kits. These can be bought outside Diwali, so keep a small campaign running.
Gift shop near me, birthday gifts and wholesale or dropship searches
Keep retail gift searches in their own campaign. Block wholesale, dropship, franchise and raw material from the corporate campaign, so a shopper is never counted as a corporate brief.
Where the click lands
Send the click to a page that asks the questions of a brief: quantity, budget per head, delivery date and whether a logo is needed. Show recent kits and a sample route.
Counting a real enquiry
Count a form carrying a quantity and a budget, or a call from a person with a company email. Then mark sample sent and purchase order received, and read each campaign against order value.

Who it is for

This is written for these corporate gifting and gift businesses.

  • Corporate gifting companies and B2B gift suppliers
  • Promotional merchandise and branded product makers
  • Employee welcome kit and swag providers
  • Festive hamper and dry fruit gift makers
  • Gift shops and gift stores
  • Personalised and custom gift makers
  • Handicraft and artisan gift suppliers
  • Online gifting businesses and gift delivery services

Not for

It is not the right fit if.

  • You have no one to reply to an enquiry at once during the festival window, and a paid click goes to the next vendor
  • Your corporate and retail pages are not yet separate, so advert spend would bring shoppers to a business-only offer
  • You cannot yet tell a brief from a price check, and paid clicks would fill the sample queue with the second

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the whole budget

    We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.

  2. 2

    Audit tracking and accounts

    We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.

  3. 3

    Set one definition of success

    You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.

  4. 4

    Build and launch the plan

    Campaigns are structured across platforms with shared naming and tags from day one.

  5. 5

    Read search terms and lead quality

    We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.

  6. 6

    Reallocate and report

    Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we pay for IndiaMART as well as Google?
Keep the listing if somebody replies within the hour, because those buyers message six vendors at once. Put the money meant to buy a serious brief into search, where the buyer chose to come to you.
How much should we hold back for the retail season?
Enough to cover the fortnight before Rakhi and the fortnight before Diwali, when the walk-in and online buying happens. We set the split in the first conversation, after looking at what each side earned last year.
Should the advert state a minimum order quantity?
Yes, plainly, such as a unit count you really can accept. It saves calls from people wanting a handful of gifts and tells HR you handle their volume. Put the same minimum on the page and the form so nobody is surprised.
Should a gifting business bid on rival gifting companies' names?
Rarely. Someone searching a rival's name wants that firm. You will do better on occasion, budget and item searches, and on your own name in a small campaign. Check the platform's current rules on using another business's name.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for corporate gifting and gift businesses.

All articles

More for corporate gifting and gift businesses

Everything else we would do for you.

Or start from the overview: sales and marketing for corporate gifting and gift businesses.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need